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Tell It: The Art of the Public Narrative
Using Stories as a Tool for Social Change
Tell It
Workshop Objectives
• Learn the basics of how public narrative
works: values, emotion, and story structure
• Learn criteria for an effective public narrative
and coach others on improving their own
• Practice and get coaching
• Develop the groundwork for a story to bring
back into your work
Tell It
Leadership
Taking responsibility for enabling
ourselves and others to achieve
purpose in the face of uncertainty
Tell It
3 Parts of Public Narrative
Tell It
How Do We Use Stories?
Tell It
Stories show others how we were drawn to the Movement and
motivated to take action!
Tell It
How do stories move us to action?
How Why
ACTION!
Strategy
Analysis
Story
Motivation
Tell It
Stories help us feel the emotions that remind us of our
values
Tell It
Tell It
What makes a story?
Wisconsin State Capitol-2011
13 Scale with Soul
Tell It
Challenge
What challenge did you
face?
Tell It
Strategic Choice
What’s the strategic
choice you made?
Tell It
Outcome
What happened as a
result of your choice?
Tell It
Developing Your Story of Self:
Courage of Introspection
• What are the experiences in your life that have
shaped your values and led you to do this work?
• When did you first care about being heard?
• When did you feel like you had to act?
• Why did you feel like you had to act?
• What were the circumstances, the place,
the colors, and sounds?
Tell It
Stories of Self
• Don’t be abstract (Tell the story, not about the story:
specific, vivid, clear).
• Don’t tell your whole life! (pick 2 or 3 choice points).
• Don’t give your resume (vs. telling a story).
• Therapy vs. Vulnerability
Avoid the Pitfalls
Tell It
Stories of Us and Now
Motivating others
The US
• Who is the “us” that the
listener/your audience
identifies with?
• What common values
can we appeal to?
• What challenges does
our community face?
Motivating others
The NOW
• How do we make the
challenge feel real to
them?
• What gives them real
incentive to take action
• What is the first step the
person can take to be a
part of the solution?
Tell It
Coaching Tips
• Identify Choice Points: Ask more about them
• Who is the audience: Do we think they’d listen?
• Find the roots: Ask Why
• What was the challenge? Choice? And Outcome?
• Show, don’t tell
• Time!
Tell It
Breakout
✓ Silently Develop your Public Narrative - 10 mins
✓ Pair & Share - 12 mins
✓ Debrief - 10 mins
✓ Upfront Share-10 mins
Tell It
Time to debrief

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Stories as a Tool for Change

  • 1. Tell It: The Art of the Public Narrative Using Stories as a Tool for Social Change
  • 2. Tell It Workshop Objectives • Learn the basics of how public narrative works: values, emotion, and story structure • Learn criteria for an effective public narrative and coach others on improving their own • Practice and get coaching • Develop the groundwork for a story to bring back into your work
  • 3. Tell It Leadership Taking responsibility for enabling ourselves and others to achieve purpose in the face of uncertainty
  • 4. Tell It 3 Parts of Public Narrative
  • 5. Tell It How Do We Use Stories?
  • 6. Tell It Stories show others how we were drawn to the Movement and motivated to take action!
  • 7. Tell It How do stories move us to action? How Why ACTION! Strategy Analysis Story Motivation
  • 8. Tell It Stories help us feel the emotions that remind us of our values
  • 10. Tell It What makes a story?
  • 14. Tell It Strategic Choice What’s the strategic choice you made?
  • 15. Tell It Outcome What happened as a result of your choice?
  • 16. Tell It Developing Your Story of Self: Courage of Introspection • What are the experiences in your life that have shaped your values and led you to do this work? • When did you first care about being heard? • When did you feel like you had to act? • Why did you feel like you had to act? • What were the circumstances, the place, the colors, and sounds?
  • 17. Tell It Stories of Self • Don’t be abstract (Tell the story, not about the story: specific, vivid, clear). • Don’t tell your whole life! (pick 2 or 3 choice points). • Don’t give your resume (vs. telling a story). • Therapy vs. Vulnerability Avoid the Pitfalls
  • 18. Tell It Stories of Us and Now Motivating others The US • Who is the “us” that the listener/your audience identifies with? • What common values can we appeal to? • What challenges does our community face? Motivating others The NOW • How do we make the challenge feel real to them? • What gives them real incentive to take action • What is the first step the person can take to be a part of the solution?
  • 19. Tell It Coaching Tips • Identify Choice Points: Ask more about them • Who is the audience: Do we think they’d listen? • Find the roots: Ask Why • What was the challenge? Choice? And Outcome? • Show, don’t tell • Time!
  • 20. Tell It Breakout ✓ Silently Develop your Public Narrative - 10 mins ✓ Pair & Share - 12 mins ✓ Debrief - 10 mins ✓ Upfront Share-10 mins
  • 21. Tell It Time to debrief