1. PRASAD TAKATE
Mobile: 9823236210 / 9326101133
E-Mail: prasadtakate@outlook.com
SALES AND MARKETING PROFESSIONAL
Sales & Marketing, Business Development and Channel Management
Industry Preference: Telecom, FMCG, Consumer Durables and Automobiles
Having 8+ years of comprehensive experience and outstanding performance in drive business of diversified product
Portfolio and produce sustained revenue growth for leading organisation in Telecom / Energy.
PROFILE SUMMARY
• Proven experience in managing sales & marketing activities and increasing revenues by developing profitable & productive
customer relationships
• Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer
centric market/sell plans and programs, which increased the sales and margin growth
• Incisive experience in implementing competitive and market intelligence capabilities through systematic and objective
analysis of relevant information, relating to target markets, competitor & economic environments
• Successfully managed P&L responsibility and cultivated excellent relationships with new prospects & existing customers
• Formulated plans, translated product & business strategies into executable channel plans and drive implementation in
multiple regions
• A visionary leader who effectively meets goals through strong leadership, inter-personal, negotiation & analytical skills
• Handling Team of 3 people and leading the Prepaid Business portfolio to Nasik Zone
SKILL SET
~ Strategy Planning ~ Sales & Marketing ~ Business Development
~ Sales & Forecasting Planning ~ Distribution / Channel Management ~ Training & Development
~ Product Promotions & Launches ~ Data Analysis & Execution ~ Resource Management
EMPLOYMENT DETAILS
Since Aug 15:Reliance Communication Ltd. Nasik, Dy.Manager
Key Result Areas:
• Shouldering responsibility of achieving the committed gross add numbers , Primary of Device and Dongles both
• Conducting local Promotional activity for Product Promotions and Direct sale to the customers End
• Spearheading Channel Partners and off role team of 25 members
• Working on LUT Sites for increasing the revenue and Gross acquisitions
• Ensuring and achieving all KPI parameters Month on Month
• Led business Planning and performance management of channel partners, including development and execution of joint
sales plans, local area marketing, staff coaching, recruitment and hosting constructive meetings
• Formulating strategies & reaching out to unexplored market segments for business expansion; analysing latest marketing
trends and providing valuable inputs for fine tuning marketing strategies
• Tapping profitable business opportunities and positioning products as per market needs; managing marketing of products right
from enquiry generation to execution
• Building and maintaining strong relationships with key accounts for generating repeat business; implementing policies that
foster earnings growth and enhance customer satisfaction
• Identified the most appropriate sales channels to sell company products and services by developing a methodology to
determine the best routes-to-market
Accomplishments:
• Successfully achieved highest AOP target of 115%

2. • Developed key strategies such as Per BTS wise KPI Drive which led to the growth / transformation of business /
operational / financial outlook for the company
• Increased profits by 30% by taking to 40% initiatives to reduce overall operating risk
• Augmented revenue by 15% and market share by 20% through the implementation of execution strategies
• Amplified customer base by 20% through maintaining effective relationships, Shamaiyana activity
• Led a team of 15 Sales Executives in a promotional campaign that resulted in increased sales of INR 15 Lakhs and the
company exceeding its annual sales targets by 120%
May’13 – July 14: Orb Energy , Nashik,Aurangabad,Ahmednagar,Dhule & Jalgaon , RBM
Key Result Areas:
• Entrusted with the task of appointing channel partners and Retail Franchisees with ensuring healthy ROI
• Ensured achievement of primary secondary targets
• Create awareness of all available products with demos
• Responsible for monthly /quarterly sales targets through assign network
Aug’12 – May’13: Bharati Airtel Pvt Ltd, Vapi district, Territory Manager
Key Result Areas:
• Monitored the Channel in all KPI
• Shouldered responsibility of delivering revenue parameter and Act to TAT criteria
• Maintained:
o Stock level and ensured infra as per norms in all segments
o TAT and DRR
• Conducted daily follow-up with the team to update on competition and sales
Feb’10 – Jun’12: Tata Teleservices (M) Ltd, Ratnagiri district, Asst Manager - Sales
Key Result Areas:
• Monitored the Channel in all KPI
• Conducted daily follow-up with the team to update on competition and sales
• Supervised accomplishment of primary and secondary sales targets
• Maintained:
o Stock level and ensured infra as per norms in all segments
o TAT and DRR
PREVIOUS EXPERIENCE
Jun2007 – Jun2008: IDEA CELLULAR SERVICES LTD –Worked as TSE for Rural market with 3 Channel Partners
EDUCATION
• BCOM in English from Pune University, Ahmednagar
• MBA in MARKETING appeared from ICFAI University
PERSONAL DETAILS
Date of Birth: 18th
Nov. 1987
Address: Flat No. - 10, Rutuja Appt, Ganeshbaba Nagar, Ashoka marg, Nashik
Nasik - 422006, Maharashtra
Languages Known: English, Hindi & Marathi
Location Preference: Maharashtra, PAN India