strategies of B2B lead

1. B2B LEAD
GENERATION
By Prateek Birla

2. Lead Generation
• Here is a quick overview of some of the highly effective strategies you can
use to generate many more qualified leads and clients for your business. They
are all simple and cost effective to implement once you know what to do and
how to do it.

3. Strategies
• Directly engage with leads
• Market through LinkedIn
• Identify leads on Twitter with Followerwonk
• Digital Marketing (Forum, Reviews, Business Listing,)
• Search Engine Optimisation

8. • Improving Landing Page
Across the internet approximately
60–90% of landing page visitors
bounce(leave the site without
visiting any other pages), and of
those who leave, roughly 98% will
never return. Despite this, 68% of
B2B businesses use landing pages
to generate new sales leads.

10. • Infographic

11. One of the best ways to share information is through infographics. Remember, sharing
information is a great way to generate leads. People want to do business with experts.
• Thank You Call to Action
Do you have a newsletter or digital downloads that people subscribe to? Set up a thank
you page with a call to action. A lot of people have the thank you page but that’s it.
This is a great place to get prospects to get more involved with your company.