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100 tips and tools for creating content

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Hi all. Here are my crazy slides from #SocialFresh East 2016. Enjoy!

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100 tips and tools for creating content

  1. 1. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: DIGITAL TIPS & TOOLS FOR CONTENT CREATORS & MARKETERS #100tips I #socialfresh
  2. 2. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314
  3. 3. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: HOW THIS WORKS: • MUST-HAVE, “TOPS” list of tools, apps, products • BREAK IT DOWN by platform: – Facebook – Snapchat – Instagram – Twitter • Special segment: LIVE VIDEO • Strategy will be sprinkled throughout • TAKE IT HOME with specific tactics and hacks
  4. 4. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WHERE DO YOU (LIKELY) NEED TO BE IN 2016? • Facebook (1) • Snapchat (2) • Instagram (3) • Twitter (4) • YouTube/LIVE (5) and… People are “fleeing” Vine.
  5. 5. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TOP 12 APPS CAN’T-LIVE-WITHOUT CONTENT CREATION APPS • Buffer • Later • RebelMouse • SoundCloud • Bitmoji • SoundCloud • Evernote • Repost • Snapchat • Over • Canva • iMovie
  6. 6. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: • Blue Yeti mic • Monster Element headphones • Lumee case • Smartphone lav mic • Kenu stand TOP 10 PRODUCTS I CAN’T-LIVE-WITHOUT • Multi device charger • Backup battery • Photojojo plug in light • Selfie stick • Livestream software
  7. 7. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: • Custom Snapchat geofilter designer ($150-300) • Podcast transcription • Facebook ads • LIVE studio • Switcher Studio* TOP 10* THINGS I’M PAYING FOR RIGHT NOW • Good lighting • Twitter ads • SoundCloud Pro • PicMonkey Pro • Later Pro*
  8. 8. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WE LIVE IN THE FACEBOOK LIVE, SNAPCHAT, “STORIES,” EMOJI, MUSICAL.LY ERA
  9. 9. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: LET’S TALK FACEBOOK Honestly, Facebook video sees more engagement than ANYTHING else (native as Facebook LIVE). People spend 3x longer watching video which is Live compared to video which is no longer Live - Facebook Product Manager Vibhi Kant
  10. 10. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WHY GO “LIVE” • Something spontaneous • Hot button issue(s), commentary • Interviews are great • BTS, different camera angle of an event • Create a “regularly scheduled program” • DON’T try to do too much from a phone or tablet TIP: Save the video to your camera roll when done
  11. 11. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: FOCUSING ON: FACEBOOK LIVE • Promote with an image and update BEFORE you go live • Verify your connection • Let followers know they can “follow” your live broadcasts • Broadcast AT LEAST 20 minutes • REPLAYS will increase your engagement • Promote it with an ad after the broadcast
  12. 12. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: LIVE “TAKEOVER” OR GUEST HOST • Guest host creates content from their public page, you promote and boost from brand page • Make sure guest host promotes with their “public” page (not a personal page) • Brand is able boost LIVE post from the brand page • Need to get follow up results from guest’s public page insights
  13. 13. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: MUST-HAVE LIVE TOOL: LIVE STREAMING SOFTWARE Wirecast • Broadcast to multiple servers simultaneously • Available for Windows and Mac • $495-$1,000+ • Tons of add-on options • Additional products • Telestream.com OBS • Broadcast to multiple servers simultaneously • Available for Windows, Mac and Linus • Open API • Plugins available • FREE • Obsproject.com **Switcher Studio • Rec and broadcast to Facebook Live, YouTube and more • Add graphic overlays • iOS app • $25/mo • Screen sharing • Transitions and effects
  14. 14. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: PRODUCED VIDEOS STILL WORK, TOO • For the stuff your customers really care about • After the live video, we created an edited version to promote via an ad • Able to view without sound • Added short, concise captions 62K unique views; 70K video views
  15. 15. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: BUT, LET’S GET BACK TO LIVE
  16. 16. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: LIVE, VIDEO & LIVE! • Facebook Live • Live.ly • Periscope • Tumblr Live – YouNow – Kanvas – Upclose – YouTube • YouTube Live (bye Google+) • Busker (lots of apps!) • Podcasts (even live) Hubspot, June 2016
  17. 17. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: THE SET UP • Computer for live video software • Phone – manage camera or additional angle • Phone and tablet tripods • Tablet – Periscope • Lavaliere microphone • Mobile lighting • Headphones • BONUS: smartphone lens • BONUS: Mevo camera
  18. 18. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: MEVO CAMERA by Livestream
  19. 19. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: “81% of people mute ads” -@KPCB INTERNET TRENDS 2016 (and if you have sound turned of on your phone you don’t get Snapcht audio)
  20. 20. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: CAPTION EVERYTHING! • HIGH END: CaptionMaker http://www.telestream.net/ca ptioning/store.asp • LOW END: Do it yourself with oTranscribe http://otranscrib e.com/ • YouTube: CC service • Add a “sound icon” on your photos and videos
  21. 21. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: LEDE & CAPTION Only 65% of viewers who watch the first three seconds of a video will keep watching to at least the ten second mark, and only 45% will continue on for 30 seconds. https://www.facebook.com/business/news/updated-features-for-video-ads
  22. 22. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: SNAPCHAT
  23. 23. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: SNAPCHAT
  24. 24. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: SNAPCHAT
  25. 25. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧:
  26. 26. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WAYS TO MARKET (COST) • On-Demand Geofilters (https://www.snapchat.c om/on-demand) • Snapchat Ads (10 second, full screen video ad that appears in context of other snaps) • Sponsored lenses
  27. 27. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: Snapchat’s ads API could cost advertisers $100K minimum, which is significantly lower than Instagram’s minimum of $500K when it first opened the platform… Digiday, June 2016
  28. 28. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WAYS TO MARKET (FREE) • Direct messages and chat (“It goes down in the DM”) • Takeovers! • Non-ad based geofilter • Fan screenshots • Run your own contest with a CTA (even Mashable has people share via Twitter and/or Instagram with a hashtag)
  29. 29. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TOOLS: ON-A-BUDGET GEOFILTER RESOURCES • Make Shake:https://www.themake shake.com/ • Super affordable  https://www.geofilterplace.co m • Confetti: design your own geofilter on your phone! Confettihq.com (iOS only) • Music: musicsnappy.com
  30. 30. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: HACK: MAKE YOUR QR CODE UNIQUE • SnapSpot, iOS • Snapcode generator for Snapchat • Uses your existing Snapcode • Customize colors • Add a photo from your library • http://fraoula.com/snap spot/
  31. 31. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: HACK: INTRO & OUTRO BUMPERS • SnapCut • Add a title • Add music • Add a photo or image • Film it with your phone, save it • http://www.snapcut.xyz/
  32. 32. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: SNAPCHAT: HACK • Embed the “Unofficial Snapchat Button” on your website (or anyone’s) • Get a hi-res version of your Snapcode or get a new onehttp://snapchat- blog.com/post/118125076830/ snapcodes • Check out GhostCodes for new people to follow • Use app CoolFonts to make snaps unique
  33. 33. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: CONTENT TIPS: • Repurpose content ideas you’re sharing on other networks. • Storyboard it • Test it via “memories” to see how it flows • Use geostickers (when possible) • Use bitmoji • Make it fun! • Download your faves so you don’t lose them Find what you do best, don’t just copy others…enter Snapchat improv...
  34. 34. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: OH NO SHE DIDN’T… • Say hello to “Auntie Mildred” • Most engaged with snaps • Sparked lots of DM conversations • Repurposed content for other social networks to promote Snapchat presence
  35. 35. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TIP: Add stickers, draw FACEBOOK SNAPCHAT I did this all from my phone! Thanks, Canva.
  36. 36. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TIP: STORYBOARD FROM CAMERA ROLL WITH “MEMORIES”
  37. 37. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: HOW TO PROMOTE YOUR SNAP CODE • People use your Snap Code (like a QR code) to easily follow you on the app • Use it as a profile photo on other social networks • Include it in email signature • Attach it with Facebook comments • Share in e-newsletter • CTA at the end of every blog post • MORE IDEAS?
  38. 38. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: INSTAGRAM Instagram brands enjoy regular engagement with 4 percent of their total followers. On networks like Facebook and Twitter, engagement is less than 0.1 percent (via Forrester and Buffer).
  39. 39. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TEENS HACKING THE SYSTEM • LB: ask someone to like your photo and you’ll like one back • Row for row: ask someone to like an entire row of your photos and you’ll like a row back • First or “first for first:” Asking someone to like your most recent photo and you’ll do the same • Instant: like someone back instantly  
  40. 40. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: INSTAGRAM INSIGHTS • For business accounts only • Recently rolled out • Go to “settings” to change to business account • Allows you to create ads (through Facebook) and view results • Promote posts from the post itself • Include phone, email and address in your bio
  41. 41. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: INSTAGRAM INSIGHTS
  42. 42. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: NEW! INSTAGRAM STORIES • It doesn’t have to be Instagram Stories vs. “regular” Instagram vs. Snapchat • Each can do something special, unique • For example: – Regular Instagram: go back to how it used to be: beautiful, still photos – Instagram Stories: behind the scenes, with movement, audio, temporary things that support your brand – Snapchat: Unique, fun and engaging
  43. 43. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: INSTAGRAM STORIES: HACK • Install Chrome IG Story to watch friends’ stories in your browser • Once installed, log out and then back in on the desktop for it to work • Click on anyone’s profile to view • Right click on profile icon to download the Story • My friend, @JoannaSimkin, makeup artist ------------------->
  44. 44. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: ALGORITHM CHANGED, EVENT VIDEOS • New algorithm rearranges order of the posts to show you “best” posts, no more reverse chronological order (Instagram says we miss 70% of our feed) • “Event video channels” just launched: when browsing for content in “Explore,” Instagram will suggest user-generated content for you to watch. (U.S. only right now)
  45. 45. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: INSTAGRAM: SOCIAL CURATION, YOTPO • Photo discovery • Rights management • Display a gallery on your website • Monetize your channel • Shoppable Instagram feeds • Moderation on the backend • https://www.yotpo.com/cu ration/
  46. 46. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: USE THAT URL FOR PROMO Outside of placing Instagram ads, you still can’t share links…except in your bio. Change your link for each new promotion and include: ***link in bio*** in your caption.
  47. 47. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WORK THAT PROFILE • Use emoji in your profile name • Add usernames for other social networks • Include most-used hashtags • Direct people to click your link • Tell people to turn ON notifications
  48. 48. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WORKFLOW: SPECIAL FOLDER FOR INSTA-APPS • Boomerang ------------> • Flipagram ------------> • Later ------------> • Tempo ------------> • Repost ------------> • Instagram ------------> • Others??? Share your fave insta apps with hashtags #SocialFresh and #100tips
  49. 49. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: BEST TOOL FOR MANAGING MULTIPLE INSTA-ACCOUNTS THAT MAKES YOU FEEL LIKE SUPERMAN OR WOMAN LATER later.com Tweet them at @latermedia
  50. 50. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: WHAT CAN YOU DO WITH LATER? • Plan your entire Instagram editorial calendar • View visual layout • From mutliple devices • Manage multiple accounts • Add contributors • Manage group (paid account) • Repost (from posts you’ve already liked) • Comment on posts (paid account)
  51. 51. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: QUICK TWITTER TIPS
  52. 52. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TWITTER TIPS • Twitter #Stickers, clickable and searchable • Twitter ads, so easy from mobile • Use your bio • Pin most important tweet, then promote • Include relevant hashtags in your bio • Twitter “Memories” is changing https://twitter.com/hashtag/Stickers
  53. 53. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: TWITTER’S NATIVE TOOLS • Twitter Account Home: view top Tweets, top new Followers and top Mentions over last several months • Twitter Dashboard: all Tweets about you, track analytics, schedule Tweets, content inspiration with built-in tips • Verified: now anyone can request a blue check mark https://verification.twitter.com
  54. 54. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: PERISCOPE • The “holy grail” of Twitter and live video (will not work with livestream software) • Hashtag your title/tweet • Save your broadcast for later use • Embed broadcast on your blog or website by embedding tweet • Reduce spammers and trolls: enable “only users you follow can chat” • Create excitement by hosting a private broadcast • Turn on “precise location sharing” if you want to promote the location • Use a second device if you’re doing a comprehensive live feed (typically iPad on a tripod)
  55. 55. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: PODCASTING STILL RULES • Low-cost barrier to entry – 1-2 hours planning – 20 to 30 minutes – 30 minutes to 1 hour editing – 10 minutes to upload – 10 minutes to promote • Easy distribution • Learn how to tag for Google It’s your own radio show
  56. 56. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: CONTENT & PRODUCTION • Use a tool, like Evernote to easily capture, edit and access show notes • Invest in a good microphone (Blue Yeti) • Easy-to-use software (GarageBand or Audacity) • Include a video (live or produced) version as it becomes more popular (think Mike & Mike) No one can see you podcasting
  57. 57. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: PODCAST TOOLS • Podcast mic • SoundCloud (plus an app) • Freesound.org • Call recorder plug in for Skype ($30) • Garageband or Audacity • Cover artwork
  58. 58. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: PODCAST DISTRIBUTION • iTunes http://podcastsconnect.apple.com • SoundCloud • Stitcher (need at least 5 episodes) • iHeartRadio • Overcast • Spreaker • Blubrry.com
  59. 59. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: THAT’S A LOT OF STUFF… And we’ve just touched the surface
  60. 60. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: FREEBIE PROMO ARSENAL 1. Share on ProductHunt 2. Schedule a compelling AMA on Reddit 3. Seed product in advance with influencers 4. Host Facebook Live Q&A with founder 5. Launch a giveaway, share news, hashtags via Twitter 6. Write guest post(s) for popular industry blog(s) 7. Highlight brand photos, hashtags on Instagram 8. Pitch to be a guest on popular industry podcasts 9. Show BTS of your launch on Instagram Stories 10. Create funny animated GIF series for Tumblr 11. Host a 24 hour story on Snapchat 12. Connect with industry-related peeps on Linkedin 13. Write a long-form, thought provoking piece on Medium LET’S SAY YOU’RE LAUNCHING A NEW PRODUCT IN THE TECH WORLD
  61. 61. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: PLATFORM-SPECIFIC STARS & INFLUENCERS ARE SUPER RELEVANT • They amplify • Third-party credibility • Extension of your brand • Promote one another • Doesn’t look so “corporate”
  62. 62. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: • Facebook: 2 hours or 4 gigabytes • Snapchat: 10 seconds • Periscope: None • Twitter: 30 seconds • Instagram: 60 seconds • Instagram Stories: 10 seconds • Tumblr: 5 minutes or 100mg • Vine: 6 seconds • YouTube: None
  63. 63. 🖥: sarahsfav.es I 👻: sarahsfaves I 🐤: PRsarahevans I 🖥: sarahevans I 📧: 🖥: sarahsfav.es 👻: sarahsfaves 🐤: PRsarahevans 🖥: sarahevans 📧: prsarahevans@gmail.com 📞: 224.789.8314

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