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         PR/SOCIAL MEDIA TOOL GUIDE
	
  



                                     Blogging

Basic HTML code                                 Stock Photos for Blogs
• HTML basic                                    • Where to Find Free Images and
                                                   Visuals for My Blog (blog post)
Blog Comment Platforms                          • Freepik
• LiveFyre                                      • Photos.com (paid)
• Disqus                                        • Alegri photos
                                                • Shutterstock.com (subscription)
Blog Platforms
• Wordpress                                     Syndicate Your Online Platforms
• Tumblr                                        • Flavors.me
• Blogger                                       • Card.ly
• Posterous                                     • Magntize
• SquareSpace (paid)
                                                Crowdsourcing platforms
Blogger Identification and Contact              • Quora
Information
• Cision (PRsarahevans &
   #Journchat sponsor)
• Technorati


                                     Facebook

HOW TO Create Facebook Ads                      Overview of Facebook Fan Page Plug
• Facebook Ad Best Practices                    ins
• 5 Easy Steps to Creating a                    • Facebook’s Social Plugins
  Facebook ad (blog post)                       • 12 Useful Wordpress Plugins for
                                                    Bloggers
HOW TO Build a Facebook Fan Page
• How to build a Facebook Fan Page              Notifications for Facebook Fan Page
  (blog post)                                   • How to get Email Notifications for
• Facebook’s Create a Page                        Facebook Fan Pages (blog post)
• How to Develop a Facebook Page
  that Attracts Millions of Fans (blog          Getting started with Facebook
  post)                                         • Sevans white paper
                	
         PR/SOCIAL MEDIA TOOL GUIDE
	
  
                                   LinkedIn

HOW TO: LinkedIn for Business                 Getting started with LinkedIn
• 33 Ways to Use LinkedIn for                 • Sevans white paper
  Business (blog post)




                                    News

Sites with Breaking News Alerts               Citizen Journalism Sites and
• Yahoo News Alerts                           Networks
• Google News Alerts                          • CNN iReport
• CNN News Alerts                             • Huffington Post
• Fox News Alerts                             • Examiner.com
• BBC News Alerts                             • Patch (AOL)
• CBS News Alerts                             • AssociatedContent.com
• ABCNews.com                                 • AmericanTowns.com
• New York Times                              • Tackable (currently only available
• CNET.com                                       for iPhones)
• Twitter Search “breaking news”

News Aggregation and/or RSS
• Alltop
• Google Reader
             	
         PR/SOCIAL MEDIA TOOL GUIDE
	
  
                             Online Monitoring

Monitor Brand/Clients Online                 Website Analytics (FREE)
(FREE)                                       • Quarkbase
• Addict-O-Matic                             • Alexa
• Twitalyzer                                 • Compete
• Blog Pulse                                 • Google Analytics
• BoardTracker
• SocialMention                              Keyword Finder Tools
• GoogleAlerts                               • Google Trends
• Tweetstats                                 • Google AdWords
• Tweetreach                                 • Wordtracker (not free)
• TwitterGrader                              • Keywordfinder
• Topsy                                      • KeywordSpy

Social Search
• Google Social Search
• Bing Social




                               Online Sharing

Social PDF or Document Sharing
• SlideShare                                 e-Newsletter or Email Campaign
• SlideRocket                                Clients
• SlideBoom                                  • Mailchimp

Social Polls and Surveys                     Social Bookmarking
• Twtpoll                                    • Digg
• Mister Poll                                • Delicious
• MicroPoll                                  • Sphinn
• Twiigs
                                             Word Cloud Platforms
Social Event Invitations                     • Wordle
• Pingg                                      • Tweet Cloud
• Twtvite                                    • TagCrowd
• Eventbrite
               	
         PR/SOCIAL MEDIA TOOL GUIDE
	
  
                        Public Relations/Social Media

Finding Bloggers and Journalists              SEO for Social Media Releases
Looking for Sources                           • The Dos and Don’ts of Optimizing
• HARO                                          Your Press Release (blog post)
• Cision Point                                • Statistics Highlighting the
• ProfNet                                       Importance of SEO Press Releases
• Twitter Search:                               (blog post)
                                              • The Wrong Way to Use Keywords
Starter Guide: Social Media Tactics             in Press Releases (blog post)
View or download the .PDF
                                              Basic SEO Overview
Sponsored Online Messages and                 • SEO – A Basic Overview (blog
Posts                                           post)
• IZEA (former Sevans Strategy
  client)                                     Social Media Policy Creation
• Comparison: the 13 Twitter                  • Social Media Policy Template
  Advertising Networks (blog post)               (blog post)

Social Media Release Creation                 Semi-Private Social Network for PR
• PitchEngine (former Sevans                  Students and New Pros
   Strategy client)                           • Sevans Network

Online Username and Registration
Management
• KnowEm




                                Social Networks

Create Your Own Social Network
• Ning
• SharePoint
             	
         PR/SOCIAL MEDIA TOOL GUIDE
	
  
                                  Twitter

Hashtag Monitoring and Tracking             URL Shorteners
• WTHashtag.com                             • Bit.ly
• Search.Twitter.com                        • J.mp
                                            • Ow.ly
Twitter Live Chat Management
• Tweetchat                                 Comprehensive List of Twitter
• Tweetgrid                                 Industry Chats
• Tweetdeck                                 • Wthashtag.com chats page

Find People on Twitter                      Influencer Identification
• Twellow                                   • Mpact (paid service)
• WeFollow                                  • Klout
• Tweetfind
                                            Twitter tool aggregator
Twitter Clients                             • OneForty
• Hootsuite
• Tweetdeck                                 Twitter Lists
• Twhirl                                    • Listorious
• Twitter.com
                                            Getting started with Twitter
                                            • Sevans white paper



                                  YouTube
Video Networks and Platforms
• YouTube
• Vimeo
• Watchitoo
• Seesmic
• Ustream.tv
• Tinychat

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Our favorites: Sevans Strategy social tools

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