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Food Service Debrief

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The Food Service Debrief by PSFK outlines the new trends and ideas developing that provide perfect delivery on personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. This original research report includes lessons and actionable insights to apply to their unique customers and business challenges. It is part of a series that focuses on retail innovation and customer experience to inspire our members.

For a copy of this report, please visit: psfk.com/food-service-debrief

Publié dans : Commerce de détail
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Food Service Debrief

  1. 1. Recipes For Perfectly Delivering On Personal Tastes Food Service Debrief OVERVIEW
  2. 2. The Food Service Debrief by PSFK outlines the new trends and ideas developing that provide perfect delivery on personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. The 25+ page report includes: • Key insights on the new consumer expectations for food service • Results from the Food Service CX Survey, an original survey of over 500 consumers conducted by PSFK and Suzy, the consumer intelligence platform • 6 trends that represent key opportunities to deliver on personal tastes, supported by 18 exemplary case studies • 5 strategic recommendations that food service operators and retailers in any category can apply to their business challenges • 1 in-depth interview with an industry leader who is pioneering a new model of food delivery Become A Member To Get The Full Report Access the full report at psfk.com/food-service-debrief
  3. 3. Changing Tastes: New Consumer Desires 1. Embrace choice and flexibility when it comes to ordering 2. Have embraced mobile ordering for its ease and convenience 78% say it is important or extremely important that restaurants offer multiple ways for them to order 35% say their preferred mode of ordering is via mobile app. 54% who have ordered via mobile app cite ease of use and convenience as the primary reason for doing so. Today’s consumers… 3. Want to be able to grab and go When ordering ahead of time, 52% are willing to wait only 1-5 minutes to receive their food once they’ve arrived at the restaurant. Key Findings from the PSFK x Suzy Food Service CX Survey
  4. 4. Changing Tastes: New Consumer Desires Today’s consumers… 5. Expect more than speed when it comes to delivery 71% are interested or extremely interested in ordering from a restaurant that can deliver to a location outside of home or work. 80% are more likely or much more likely to order from a restaurant that prepares food especially for delivery to ensure it arrives in optimal condition. 4. Seek help making the right choice when ordering 79% would be interested or extremely interested in receiving personalized menu recommendations based on their past orders or current context, such as time of day. Key Findings from the PSFK x Suzy Food Service CX Survey
  5. 5. Changing Tastes: New Consumer Desires Today’s consumers… 7. Want to know that businesses are keeping pace with their changing expectations 84% are somewhat or very willing to share their personal data, such as order history, in exchange for a better experience. 84% re also more likely or much more likely to visit a restaurant that makes changes based on the feedback from their customers. 6. Crave an inviting place to sit and relax when they have the time 69% are more likely or much more likely to visit a restaurant that creates a space that encourages them to hang out and socialize Key Findings from the PSFK x Suzy Food Service CX Survey
  6. 6. Empowered Ordering In-Step Pick-Up Dynamic Menus Optimal Delivery Elevated Environment Enterprise Analytics Key Trends And Strategies Explained In The Report:
  7. 7. F O O D S E R V I C E D E B R I E F PSFK FOOD SERVICE DEBRIEF psfk.com/food-service-debrief

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