PSFK’s Grocery Debrief explores how grocery retailers are focusing on providing a new level of proactive convenience to consumers by creating shopping experiences that offer on-demand access to fulfill their every need. By activating these enhanced tools, any industry can bring this new era of convenience to their customers. Download here: https://www.psfk.com/report/grocery-debrief

1. LABS
@PSFK
#FoodRetailDebrief
SUMMARY PRESENTATION
COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE
#11 GROCERY DEBRIEF

2. - 6 trends manifesting in the grocery industry that showcase the prioritization
of convenience
- 18 leading examples of engagements and initiatives driving the new era of
convenience in grocery shopping
- Tips and thought-starters for professionals in any industry looking to upsell
convenience
- Insights and statistics from industry leaders
- A 25 page presentation deck
The food retail landscape has evolved to include a spectrum of
shopping opportunities, from traditional brick-and-mortar to online
ordering and in-home delivery. PSFK’s Grocery Debrief highlights the
ways that grocery retailers are streamlining the retail journey for
consumers as they purchase produce, foods and supplies for their
home and lifestyle. By anticipating shopper needs, expanding
product offerings and condensing the path to purchase, grocers are
reducing barriers in the grocery shopping experience and offering
lessons that can be applied to any consumer industry.
The 20 page report includes :
Download the Full Report at: psfk.com/report/Grocery-Debrief
Access all Reports and Debriefs as a PSFK Member: psfk.com/membership
GET THE FULL REPORT
LABS
@PSFK
#FoodDebrief

3. Version 2.1 | Published April 2017
PSFK’s Grocery Debrief explores how grocery
retailers are focusing on providing a new level of
proactive convenience to consumers, by creating
shopping experiences that offer on-demand access
to fulfill their every need. By predicting customer
needs, creating assistive infrastructures and
expanding their capabilities through partners,
retailers can create a full cycle of convenience that
reduces shopper frustrations while streamlining
operations.
Download the Full Report at: psfk.com/report/grocery-debrief
ABOUT
THIS REPORT
Founder & President
Piers Fawkes
LABS
@PSFK
#FoodDebrief

4. LABS
@PSFK
#GroceryDebrief
CUSTOMERS’ NEW DEFINITION OF CONVENIENCE
CONSUMERS EXPECT CONVENIENCE-FIRST RETAILERS:
TO BE
SEAMLESS
TO BE
PROACTIVE
TO GROW
WITH THEM
TO PARTNER WITH
BRANDS & MEDIA

5. LABS
@PSFK
#GroceryDebrief
FOOD RE TAIL INNOVATI ON LANDSCAPE:
FULL- CYCLE CON VEN IE NCE
IOT
IOT
ROBOTICS
ROBOTICS
AI
SERVICES
STORES
LEADERS
PRODUCTSEARCH
PRO
DUCT DISCOVERY PURCHASE +
PAYM
E
N
T
DELIVERY/TRANSPORT
R
ESTO
CKING
COACHING/EDUCATION/RECCOM
M
EN
D
ATIO
N
IN TRANSIT/ON
THE
GO
AT
HO
M
E
INSTORE

6. LABS
@PSFK
#GroceryDebrief
5 TAKEAWAYS TO CREATE A
CONVENIENCE-FIRST RETAIL EXPERIENCE
PREDICT
CONSUMER
NEEDS
PROVIDE AMBIENT
GUIDANCE
OFFER
MULTIFACETED
CONVENIENCE
FACILITATE A FULL-
CIRCLE SHOPPING
PROCESS
2. 3.
4. 5.
TRACK WHICH STEPS
CAN BE REMOVED IN
THE PATH TO PURCHASE
1.

7. LABS
@PSFK
#GroceryDebrief
6 NEW TRADEMARKS OF
CONVENIENCE-FIRST RETAIL
1.
Ambient
Aisle
2.
Affiliate
Inventory
3.
Lifestyle
Blend
4.
Inferred
Payment
5.
Anytime,
Anywhere
Delivery
6.
Set It And
Forget It

8. LABS
@PSFK
#GroceryDebrief
ABOUT PSFK LABS
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2004, our agency team has
helped global corporations concept better products, services,
communications and experiences. Our researchers, analysts and designers
leverage a unique research process with unparalleled access to experts to
identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal
PSFK.com and produces a series of reports, workshops and events that inspire
creative professionals in their work.
LABS

9. LABS
@PSFK
#FoodRetailDebrief
SUMMARY PRESENTATION
COGNITIVE RETAIL FOR ANYTIME, ANYWHERE CONVENIENCE
#11 GROCERY DEBRIEF