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Loyalty Debrief

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PSFK’s Loyalty Debrief explores how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers. This report provides best-in-class examples and actionable insights that will assist brands as they look to create modern-day loyalty programs, build better relationships with their customers and drive growth.

For a copy of this report, please visit: psfk.com/loyalty-debrief

Publié dans : Commerce de détail
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Loyalty Debrief

  1. 1. Lo PSFK THE LOYALTY DEBRIEF FROM POINTS TO PASSPORTS OVERVIEW
  2. 2. The Loyalty Debrief by PSFK explores how brands and retailers are reimagining their loyalty programs as passports to a broader ecosystem of services and experiences in order to foster customer relationships that are reciprocal rather than transactional. The 20+ page report includes: • Key insights surrounding consumers’ desire for a loyalty program that offers personalized engagement and emotional connection beyond monetary rewards • 6 trends-based levers that represent key opportunities to drive deeper loyalty, supported by 18 exemplary case studies • 5 guidelines for innovating loyalty programs to offer holistic value • Applications and strategies for retailers in specific categories to leverage
 Become A Member To Get The Full Report Access the full report at: psfk.com/loyalty-debrief
  3. 3. Shifting Loyalties: New Consumer Desires 1. Are not loyal just because they’re loyalty program members 2. Expect loyalty to be seamlessness integrated into the shopping experience 3. Want perks beyond points — and are willing to pay for them 4. Are driven by emotional connection, not just monetary rewards 5. View loyalty as a mutual value exchange Today’s Consumers…
  4. 4. Retailers Are Failing To Unlock Value Of Loyalty 1. Not offering a fully integrated loyalty experience 2. Still taking a one-size-fits-all approach 3. Focused on transactional loyalty, not emotional loyalty Retailers Are…
  5. 5. 6 Levers For Deeper Loyalty 1. Personal Gateways 2. Agile Incentives 3. Members Only 4. Tailored Rewards 5. Deeper Engagement 6. Pay-For-Premium
  6. 6. The Loyalty Debrief by PSFK explores how brands and retailers are reimagining their loyalty programs as passports to a broader ecosystem of services and experiences in order to foster customer relationships that are reciprocal rather than transactional. The 20+ page report includes: • Key insights surrounding consumers’ desire for a loyalty program that offers personalized engagement and emotional connection beyond monetary rewards • 6 trends-based levers that represent key opportunities to drive deeper loyalty, supported by 18 exemplary case studies • 5 guidelines for innovating loyalty programs to offer holistic value • Applications and strategies for retailers in specific categories to leverage
 Become A Member To Get The Full Report Access the full report at: psfk.com/loyalty-debrief
  7. 7. Lo PSFK THE LOYALTY DEBRIEF FROM POINTS TO PASSPORTS OVERVIEW

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