LABS @PSFK www.psfk.com PSFK +
Boehringer Ingelheim present THE FUTURE OF HEALTH LABS in partnership with Version 1 | Published February 2014

This year’s Future of Health
report focuses on how connected technologies are helping improve health and healthcare through Behavioral Nudges, Empowered Patients, Orchestrated Care and Augmented Treatment. Download the full report to access: – 7 Lessons for Successful Healthcare Services – 13 Trends – Best-In-Class Examples Highlighting Each Trend – Expert Quotes and Video Interviews Download the full report at: www.psfk.com/report/future-of-health Download PSFK Labs’ Future of Health Report

ABOUT PSFK LABS PSFK Labs
is an innovation agent. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world’s most future forward companies, helping them to develop new products, services and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

LABS Piers Fawkes Founder &
Editor-In-Chief PSFK.com & PSFK Labs Imagine a future where wearable technologies track key areas of your life to provide timely prompts about your health, and the data gathered can be uploaded securely to the cloud. Instead of going into the doctor’s office for a checkup, you would schedule a video consultation to discuss your recent readings. In instances when you need further care, your visits would be coordinated by medical records that flow seamlessly between key members of hospital staff and your care would be supported by relevant information that prepares you for what’s next. Your surgeon would be able to look at your results alongside the wider patient population or seek advice from specialists around the world to determine an optimal treatment plan; the effectiveness of which would determine their compensation. While the realities of the current model of healthcare tell a different story, we’re beginning to see exciting signs of change against daunting challenges. The World Economic Forum estimates that unless current trends reverse, five common ‘lifestyle’ diseases— cancer, diabetes, heart disease, lung disease and mental health problems —will cost the world $47 trillion in treatments and lost wages. Add that figure to a system that could see a shortage of 90,000 doctors in the US alone by the end of the decade, and the picture becomes bleak. Rather than view these as insurmountable obstacles, we choose to see a landscape full of opportunity. Despite a slow regulatory process a host of new mobile and social tools, sensor technologies and devices are being developed for an industry in need of change. These innovations are poised to improve health lifestyle choices and change the way care is delivered. We’re excited to share this patient-centered vision in our latest report. Letter From The Editor

LABS Scott Lachut President of
Research & Strategy, PSFK Labs As a wide array of health innovations ranging from wearable trackers to responsive algorithms enter the marketplace, we’re seeing the emergence of a proactive and empowered patient who is more in control of their health. These individuals have more information about their lifestyle choices and conditions, and a desire to share it with the broader community. Armed with this knowledge, they expect their relationships with their doctors to be more personal and collaborative, where they work together to achieve the best outcomes. At the same time, the healthcare system is adopting better tools to ensure streamlined communications and a more efficient use of resources. Information silos are moving to the cloud for universal access and sophisticated algorithms are making sense of this data to enable an individualized level of treatment and care. The result is a new paradigm that thinks about healthcare as an ongoing conversation between people and their extended network, rather than something that happens when someone gets sick. In the following pages, PSFK Labs has summarized 13 trends related to the Future of Health that fit within four larger themes: Behavioral Nudge, Empowered Patient, Orchestrated Care and Augmented treatments. These highlight how consumer technologies, data analytics and information systems are changing the way healthcare is delivered both from a patient and physician perspective. We appreciate the opportunity to share what we hope is a compelling story around the Future of Health and its impact. We look forward to participating in the larger discussion as these new innovations reshape the industry. Introduction

LABS Macro Themes Changing the
Health Landscape BEHAVIORAL NUDGE New tools and incentive systems are promoting a more proactive model of health by helping people better track and understand their behaviors and encouraging them to make healthier lifestyle choices. Wearable and mobile technologies are leveraging advanced sensors and algorithms to provide deeper insights and individualized coaching to activate users around their wellness. When paired with game mechanics offered by insurance companies, em-ployers and providers, these feedback loops motivate users to make incremental changes over time. The net effect of this approach is a healthier population that is less reliant on the resources provided by the broader healthcare system. EMPOWERED PATIENT Armed with a greater degree of knowledge about their lifestyles and conditions, consumers are taking a more central role in determining when they interact with the healthcare system and how their care is delivered. Patients are being empowered with technologies and participation in social communities that enable them to gather valuable advice or self-diagnose before visiting a medical professional. As a result, patients are better prepared to collaborate with their doctors during these consultations on the best course of action, which can be further supported by guidance around individual treatment plans to ensure optimal outcomes.

LABS Macro Themes Changing the
Health Landscape ORCHESTRATED CARE Healthcare providers are using new technologies, social platforms and data systems to streamline the way information is disseminated and accessed to deliver a more personalized and distributed model of care. Secure networks are offering a new ‘commons’ for doctors to share research and advice around conditions that fall outside of their expertise, while analytics tools interpret patient data to further support these decisions. Similarly, digital platforms have evolved to ease the communication between doctors, patients and different medical personnel to ensure that pertinent records, treatment plans and face-to-face guidance is readily accessible, cutting down inefficiencies and mistakes. AUGMENTED TREATMENT Doctors are upgrading their medical toolkits with high tech visualization instruments, imperceptible monitoring devices and 3D printing techniques to improve the level of care they can provide to patients. Added biometrics from embedded sensors are aiding in patient diagnosis and tracking. Inside the exam-nation and operating rooms, holographic projections and augmented reality overlays allow physicians and surgeons to offer less invasive and more effective treatments. At the same, 3D printers are enabling medical technicians to produce cost- effective prosthetics and implants that can be tailored to individual patients to ensure greater comfort and functionality and speed recovery times.

LABS BEHAVIORAL NUDGE New tools
and incentive systems are promoting a more proactive model of health by helping people better track and understand their behaviors and encouraging them to make healthier lifestyle choices. Wearable and mobile technologies are leveraging advanced sensors and algorithms to provide deeper insights and individualized coaching to activate users around their wellness. When paired with game mechanics offered by insurance companies, employers and providers, these feedback loops motivate users to make incremental changes over time. The net effect of this approach is a healthier population that is less reliant on the resources provided by the broader healthcare system.

LABS Wearable technologies are helping
people track and manage a wider variety of health data, giving them a clearer understanding of existing conditions and preventative techniques. HOLISTIC TRACKING

LABS Workout Gear Measures Muscle
Exertion and Tracks Data www.liveathos.com Athos

LABS Wristband Scans Blood And
Tracks Exactly What Wearers Eat www.getairo.com Airo

LABS Emotional and financial rewards
are motivating people to make healthier lifestyle choices and improve their behaviors. INCENTIVIZED WELLNESS

LABS Dashboard Tracks Exercise Regimes
For Lowered Insurance Prices www.fwdhealth.co FWD Health

LABS Dashboard Syncs Wearable Device
Data For Community Games www.movimento.co Movimento

LABS Gameplay keeps patients engaged
around ongoing therapies to ensure adherence, while adding a layer of enjoyment to the process. GAME THERAPY

LABS Game Helps Patients Bring
The Fight To Cancer, Spawning Improved Outcomes www.re-mission2.org Re-Mission 2

LABS Mobile Monitor Personalizes Runs
Based On Current Stamina www.myasics.us My Asics

LABS EMPOWERED PATIENT Armed with
a greater degree of knowledge about their lifestyles and conditions, people are taking a more central role in determining when they interact with the healthcare system and how their care is delivered. Patients are being empowered with technologies and social communities that enable them to gather valuable advice or self-diagnose before visiting a medical professional. As a result, patients are better prepared to collaborate with their doctors during these consultations which can be further supported by guidance around individual treatment plans to ensure optimal outcomes.

LABS Simple to use technologies
offer a ‘good enough’ level of diagnosis about symptoms, helping people determine if they need to seek further medical care. DIY DIAGNOSIS

LABS Micro Device Offers 10
Second Check- Ups www.scanadu.com/scout Scanadu Scout

LABS Urine Scanner To Detect
A Multitude Of Diseases In Seconds With A Smartphone www.uchek.in uChek

LABS CARE GUIDANCE Platforms are
arming patients with relevant information and reminders at key points as they interact with the healthcare system. CARE GUIDANCE

LABS Hospital Guides Patients’ Visits
With Mobile Guide www.snubh.org Bundang Hospital

LABS Doctors Send To-Dos To
Patients’ Smartphone For Home Recovery www.wellfra.me Wellframe

LABS SOCIAL SUPPORT COMMUNITIES Patients
communities are forming around specific conditions to share advice, experiences and support, helping one another on the path to better health.

LABS Matchmaker Service Connects Cancer
Sufferers For Peer Support www.ihadcancer.com I Had Cancer

LABS Patients Share Treatment Secrets
For Chronic Diseases, Supporting Their Peers www.crohnology.com Crohnology

This year’s Future of Health
report focuses on how connected technologies are helping improve health and healthcare through Behavioral Nudges, Empowered Patients, Orchestrated Care and Augmented Treatment. Download the full report to access: – 7 Lessons for Successful Healthcare Services – 13 Trends – Best-In-Class Examples Highlighting Each Trend – Expert Quotes and Video Interviews Download the full report at: www.psfk.com/report/future-of-health Download PSFK Labs’ Future of Health Report

LABS ORCHESTRATED CARE Healthcare providers
are using new technologies, social platforms and data systems to streamline the way information is disseminated and accessed to deliver a more personalized and distributed model of care. Secure networks are offering a new commons for doctors to share research and advice around conditions that fall outside of their expertise, while analytics tools interpret patient data to further support these decisions. Similarly, digital platforms have evolved to ease the communication between doctors, patients and different medical personnel to ensure that records, treatment plans and face-to-face guidance is readily accessible, cutting down inefficiencies and mistakes.

LABS In-person checkups are being
supplemented by telemedicine options that allow patients to remotely connect with healthcare providers from any location for immediate advice and care. REMOTE HOUSE CALLS

LABS Private Medical Pods Offers
Ad Hoc Care www.healthspot.net Health Spot

LABS Chair Monitors Health And
Sends Vital Statistics To Doctors www.sharp.co.jp Sharp

LABS Digital platforms are breaking
down siloed communications between providers, streamlining the way patient data and records are accessed and shared. CLOUD-POWERED MEDICAL RECORDS

LABS Digital Insurance Card Centralizes
Care Records For Providers And Patients www.medl.io Medlio

LABS Tablet-Based Questionnaire Improves Data
Collection, Reduces Error www.tonicforhealth.com Tonic Health

LABS Niche networks are connecting
doctors with their peers, offering a way to share medical research and treatment advice. PHYSICIAN-TO-PHYSICIAN NETWORKS

LABS Social Network For Doctors
Improves Cross-Specialty Collaboration www.doximity.com Doximity

LABS Knowledge Aggregator Rewards Medical
Wisdom With Prizes www.crowdmed.com CrowdMed

LABS Niche networks are connecting
doctors with their peers, offering a way to share medical research and treatment advice. DATA-DRIVEN TREATMENT PLANS

LABS Personality Test Connects Patients
To Treatments Plans That Will Provide Results www.framehealth.com Frame Health

LABS White House Invests In
Big Data To Improve Cancer Treatments www.asco.org CancerLinQ

LABS AUGMENTED TREATMENT Doctors are
upgrading their medical toolkits with high tech visualization instruments, imperceptible monitoring devices and 3D printing techniques to improve the level of care they can provide to patients. Inside the examination and operating rooms, holographic projections and augmented reality overlays allow physicians and surgeons to offer less invasive and more effective treatments. At the same, 3D printers are enabling medical technicians to produce cost-effective prosthetics and implants that can be tailored to individual patients to ensure greater comfort and functionality and speed recovery times.

LABS Small and flexible sensors
are replacing bulky patient monitors to collect and stream biometric data to physicians and nurses. EMBEDDED VITAL MONITORS

LABS Contact Lenses Measure Blood
Sugar In Tears www.gv.com Google Ventures

LABS Flexible Thermometer Bonds To
Skin For Continuous Temperature Monitoring www.matse.illinois.edu www.mc10inc.com University Of Illinois

LABS Visualization and information
overlay tools are being developed to assist physicians during complex procedures and supplement current education techniques. OR OVERLAY

LABS Medical Team Streams Video
And Accomplishes Surgery Checklist Faster www.pristine.io Pristine

LABS 3D Holograms Lets Surgeons
Be Hands On During Surgery www.realviewimaging.com RealView

LABS Advanced 3D printing and
fabrication techniques are improving surgery outcomes and making cost-effective prosthetics more accessible. PRINTED PROCEDURES

LABS Spinal Discs Fabricated From
Stem Cells Improve Spinal Surgery Recovery www.cornell.edu Cornell University

LABS 3D-Printed Prosthetic Hand Gives
Access To Those In Need www.robohand.net www.makerbot.com Robohand

LABS 7 Lessons for Successful
Healthcare Services DATA SYNERGY LIVING HEALTH DATABASE INSTANT ACCESS INFORMED CONVERSATIONS PRESCRIPTION FOR TECHNOLOGY RESPONSIVE CARE SYSTEMS CONSUMER-DRIVEN MARKETPLACE 1 2 3 4 5 6 7

This year’s Future of Health
report focuses on how connected technologies are helping improve health and healthcare through Behavioral Nudges, Empowered Patients, Orchestrated Care and Augmented Treatment. Download the full report to access: – 7 Lessons for Successful Healthcare Services – 13 Trends – Best-In-Class Examples Highlighting Each Trend – Expert Quotes and Video Interviews Download the full report at: www.psfk.com/report/future-of-health Download PSFK Labs’ Future of Health Report

LABS @PSFK www.psfk.com PSFK +
Boehringer Ingelheim present THE FUTURE OF HEALTH LABS in partnership with Version 1 | Published February 2014