2. This year’s Future of Health report focuses on how
connected technologies are helping improve health
and healthcare through Behavioral Nudges,
Empowered Patients, Orchestrated Care and
Augmented Treatment. Download the full report to
access:
– 7 Lessons for Successful Healthcare Services
– 13 Trends
– Best-In-Class Examples Highlighting Each Trend
– Expert Quotes and Video Interviews
Download the full report at:
www.psfk.com/report/future-of-health
Download PSFK Labs’
Future of Health Report
3. ABOUT PSFK LABS
PSFK Labs is an innovation agent. We leverage
the research skills and editorial reach of
PSFK.com to offer innovation and thought
leadership services to the world’s most future
forward companies, helping them to develop
new products, services and ways to interact with
their consumers. PSFK Labs has worked with
Apple, BMW, Google, Nike, Red Bull, Samsung,
Target and many other leading brands.
If you are interested in seeing a presentation of
this report or would like to understand how PSFK
can help your team ideate new possibilities for
your brand, contact us at sales@psfk.com
4. LABS
Piers Fawkes
Founder &
Editor-In-Chief
PSFK.com &
PSFK Labs
Imagine a future where wearable technologies track key areas of your life to provide
timely prompts about your health, and the data gathered can be uploaded securely
to the cloud. Instead of going into the doctor’s office for a checkup, you would
schedule a video consultation to discuss your recent readings. In instances when you
need further care, your visits would be coordinated by medical records that flow
seamlessly between key members of hospital staff and your care would be
supported by relevant information that prepares you for what’s next. Your surgeon
would be able to look at your results alongside the wider patient population or seek
advice from specialists around the world to determine an optimal treatment plan;
the effectiveness of which would determine their compensation.
While the realities of the current model of healthcare tell a different story, we’re
beginning to see exciting signs of change against daunting challenges. The World
Economic Forum estimates that unless current trends reverse, five common ‘lifestyle’
diseases— cancer, diabetes, heart disease, lung disease and mental health problems
—will cost the world $47 trillion in treatments and lost wages. Add that figure to a
system that could see a shortage of 90,000 doctors in the US alone by the end of
the decade, and the picture becomes bleak.
Rather than view these as insurmountable obstacles, we choose to see a landscape
full of opportunity. Despite a slow regulatory process a host of new mobile and
social tools, sensor technologies and devices are being developed for an industry in
need of change. These innovations are poised to improve health lifestyle choices and
change the way care is delivered. We’re excited to share this patient-centered vision
in our latest report.
Letter From The Editor
5. LABS
Scott Lachut
President of Research &
Strategy, PSFK Labs
As a wide array of health innovations ranging from wearable trackers to responsive
algorithms enter the marketplace, we’re seeing the emergence of a proactive and
empowered patient who is more in control of their health. These individuals have
more information about their lifestyle choices and conditions, and a desire to share
it with the broader community. Armed with this knowledge, they expect their
relationships with their doctors to be more personal and collaborative, where they
work together to achieve the best outcomes.
At the same time, the healthcare system is adopting better tools to ensure
streamlined communications and a more efficient use of resources. Information
silos are moving to the cloud for universal access and sophisticated algorithms are
making sense of this data to enable an individualized level of treatment and care.
The result is a new paradigm that thinks about healthcare as an ongoing
conversation between people and their extended network, rather than something
that happens when someone gets sick.
In the following pages, PSFK Labs has summarized 13 trends related to the Future
of Health that fit within four larger themes: Behavioral Nudge, Empowered Patient,
Orchestrated Care and Augmented treatments. These highlight how consumer
technologies, data analytics and information systems are changing the way
healthcare is delivered both from a patient and physician perspective.
We appreciate the opportunity to share what we hope is a compelling story around
the Future of Health and its impact. We look forward to participating in the larger
discussion as these new innovations reshape the industry.
Introduction
6. LABS
Macro Themes Changing the Health Landscape
BEHAVIORAL NUDGE
New tools and incentive systems are promoting a
more proactive model of health by helping people
better track and understand their behaviors and
encouraging them to make healthier lifestyle
choices. Wearable and mobile technologies are
leveraging advanced sensors and algorithms to
provide deeper insights and individualized coaching
to activate users around their wellness. When paired
with game mechanics offered by insurance
companies, em-ployers and providers, these
feedback loops motivate users to make incremental
changes over time. The net effect of this approach is
a healthier population that is less reliant on the
resources provided by the broader healthcare
system.
EMPOWERED PATIENT
Armed with a greater degree of knowledge about
their lifestyles and conditions, consumers are taking
a more central role in determining when they
interact with the healthcare system and how their
care is delivered. Patients are being empowered
with technologies and participation in social
communities that enable them to gather valuable
advice or self-diagnose before visiting a medical
professional. As a result, patients are better
prepared to collaborate with their doctors during
these consultations on the best course of action,
which can be further supported by guidance around
individual treatment plans to ensure optimal
outcomes.
7. LABS
Macro Themes Changing the Health Landscape
ORCHESTRATED CARE
Healthcare providers are using new technologies,
social platforms and data systems to streamline the
way information is disseminated and accessed to
deliver a more personalized and distributed model
of care. Secure networks are offering a new
‘commons’ for doctors to share research and advice
around conditions that fall outside of their expertise,
while analytics tools interpret patient data to further
support these decisions. Similarly, digital platforms
have evolved to ease the communication between
doctors, patients and different medical personnel to
ensure that pertinent records, treatment plans and
face-to-face guidance is readily accessible, cutting
down inefficiencies and mistakes.
AUGMENTED TREATMENT
Doctors are upgrading their medical toolkits with
high tech visualization instruments, imperceptible
monitoring devices and 3D printing techniques to
improve the level of care they can provide to
patients. Added biometrics from embedded sensors
are aiding in patient diagnosis and tracking. Inside
the exam-nation and operating rooms, holographic
projections and augmented reality overlays allow
physicians and surgeons to offer less invasive and
more effective treatments. At the same, 3D printers
are enabling medical technicians to produce cost-
effective prosthetics and implants that can be
tailored to individual patients to ensure greater
comfort and functionality and speed recovery times.
8. LABS
BEHAVIORAL
NUDGE
New tools and incentive systems are promoting a more
proactive model of health by helping people better track and
understand their behaviors and encouraging them to make
healthier lifestyle choices. Wearable and mobile technologies
are leveraging advanced sensors and algorithms to provide
deeper insights and individualized coaching to activate users
around their wellness.
When paired with game mechanics offered by insurance
companies, employers and providers, these feedback loops
motivate users to make incremental changes over time. The
net effect of this approach
is a healthier population that is less reliant on the resources
provided by the broader healthcare system.
9. LABS
Wearable technologies are helping
people track and manage a wider
variety of health data, giving them
a clearer understanding of existing
conditions and preventative
techniques.
HOLISTIC
TRACKING
18. LABS
EMPOWERED
PATIENT
Armed with a greater degree of knowledge about their
lifestyles and conditions, people are taking a more
central role in determining when they interact with the
healthcare system and how their care is delivered.
Patients are being empowered with technologies and
social communities that enable them to gather valuable
advice or self-diagnose before visiting a medical
professional. As a result, patients are better prepared to
collaborate with their doctors during these consultations
which can be further supported by guidance around
individual treatment plans to ensure optimal outcomes.
19. LABS
Simple to use technologies
offer a ‘good enough’ level of
diagnosis about symptoms,
helping people determine if
they need to seek further
medical care.
DIY
DIAGNOSIS
28. This year’s Future of Health report focuses on how
connected technologies are helping improve health
and healthcare through Behavioral Nudges,
Empowered Patients, Orchestrated Care and
Augmented Treatment. Download the full report to
access:
– 7 Lessons for Successful Healthcare Services
– 13 Trends
– Best-In-Class Examples Highlighting Each Trend
– Expert Quotes and Video Interviews
Download the full report at:
www.psfk.com/report/future-of-health
Download PSFK Labs’
Future of Health Report
29. LABS
ORCHESTRATED
CARE
Healthcare providers are using new technologies, social
platforms and data systems to streamline the way
information is disseminated and accessed to deliver a
more personalized and distributed model of care.
Secure networks are offering a new commons for
doctors to share research and advice around conditions
that fall outside of their expertise, while analytics tools
interpret patient data to further support these decisions.
Similarly, digital platforms have evolved to ease the
communication between doctors, patients and different
medical personnel to ensure that records, treatment
plans and face-to-face guidance is readily accessible,
cutting down inefficiencies and mistakes.
30. LABS
In-person checkups are being
supplemented by telemedicine
options that allow patients to
remotely connect with healthcare
providers from any location for
immediate advice and care.
REMOTE
HOUSE CALLS
33. LABS
Digital platforms are breaking
down siloed communications
between providers, streamlining
the way patient data and records
are accessed and shared.
CLOUD-POWERED
MEDICAL RECORDS
36. LABS
Niche networks are connecting
doctors with their peers, offering
a way to share medical research
and treatment advice.
PHYSICIAN-TO-PHYSICIAN
NETWORKS
37. LABS
Social Network For Doctors Improves
Cross-Specialty Collaboration
www.doximity.com
Doximity
39. LABS
Niche networks are connecting
doctors with their peers, offering
a way to share medical research
and treatment advice.
DATA-DRIVEN
TREATMENT PLANS
42. LABS
AUGMENTED
TREATMENT
Doctors are upgrading their medical toolkits with high
tech visualization instruments, imperceptible monitoring
devices and 3D printing techniques to improve the level
of care they can provide to patients.
Inside the examination and operating rooms, holographic
projections and augmented reality overlays allow
physicians and surgeons to offer less invasive and more
effective treatments.
At the same, 3D printers are enabling medical technicians
to produce cost-effective prosthetics and implants that
can be tailored to individual patients to ensure greater
comfort and functionality and speed recovery times.
43. LABS
Small and flexible sensors are
replacing bulky patient monitors
to collect and stream biometric
data to physicians and nurses.
EMBEDDED VITAL
MONITORS
45. LABS
Flexible Thermometer Bonds To Skin
For Continuous Temperature
Monitoring
www.matse.illinois.edu
www.mc10inc.com
University Of
Illinois
46. LABS
Visualization and information
overlay tools are being developed to
assist physicians during complex
procedures and supplement current
education techniques.
OR OVERLAY
48. LABS
3D Holograms Lets Surgeons Be
Hands On During Surgery
www.realviewimaging.com
RealView
49. LABS
Advanced 3D printing and fabrication
techniques are improving surgery
outcomes and making cost-effective
prosthetics more accessible.
PRINTED
PROCEDURES
52. LABS
7 Lessons for Successful Healthcare Services
DATA
SYNERGY
LIVING HEALTH
DATABASE
INSTANT
ACCESS
INFORMED
CONVERSATIONS
PRESCRIPTION FOR
TECHNOLOGY
RESPONSIVE
CARE SYSTEMS
CONSUMER-DRIVEN
MARKETPLACE
1 2 3 4
5 6 7
53. This year’s Future of Health report focuses on how
connected technologies are helping improve health
and healthcare through Behavioral Nudges,
Empowered Patients, Orchestrated Care and
Augmented Treatment. Download the full report to
access:
– 7 Lessons for Successful Healthcare Services
– 13 Trends
– Best-In-Class Examples Highlighting Each Trend
– Expert Quotes and Video Interviews
Download the full report at:
www.psfk.com/report/future-of-health
Download PSFK Labs’
Future of Health Report