For a copy of the report:
http://www.amazon.com/PSFK-presents-Future-Retail-psfk/dp/1453651500
In 2010, leading trends and innovation company PSFK has published its forecast of the retail business in PSFK’s Future of Retail Report. After a detailed study that included interviews with executives at companies like Ace Hotel, Starbucks and Target, <a>PSFK’s Consulting team</a> identified 10 major trends of which anyone involved in retail, product development and marketing should be aware.
2. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
The Time has come
To re-imagine InTROdUcTIOn
The fuTure of shopping.
Let’s think less about real estate, staff, footfall and online stores and retail outlets need to evolve to create experiences that drive
and start thinking about the entire world as a store; one in which sales both in-store and within online social networks.
we can easily make instant purchases regardless of time and
place. Driven by technology, the web, community and the search Meanwhile, the traditional physical store remains as important as
for ever-richer experiences, the world of shopping is undergoing ever, providing the environment in which a retailer can provide
a sweeping transformation. this report seeks to understand the an unparalleled experience. through the dynamic use of space,
forces of change and provide a framework in which we can the most successful store owners are pushing the boundaries of
envision this new future. storytelling, product testing and education - aspects of evolved
services that lead to loyalty and repeat sales.
Beyond an evolving the decentralized shopping experience,
retailers must begin to contemplate the impact of digital media
and the effects it is having on purchase decisions. Connected
devices, whether a mobile phone or a web-enabled in-store
kiosk, are making what was once a solitary trip to the store a
socially connected event. as shoppers go through the process of
discovering new products, testing them, and reflecting on their
purchases, they are sharing these thoughts with their social
networks and influencing perception amongst their peer group.
retailers must embrace and facilitate this sharing of information,
WWW.PSFK.COM 2
3. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
how will we shop InTROdUcTIOn
Tomorrow? where will we
buy and whaT service will
we expecT To receive?
In the next 80 pages, pSFK will this report marks the first of GOALS
provide an analysis of the several upcoming ‘Future of’ • Identify the key trends driving change ABOUT PSFK
in retailing pSFK is the go-to source for new ideas and
Future of retail. We will reports, in which pSFK will • Inspire creative business to react with inspiration. the New York City based trends
explore this future from the contemplate emerging trends engaging retail solutions and innovation company publishes a daily
news site, provides research and business
perspective of brands, as they pertain to culture, consultancy, manages a network of experts
PSFK PROcESS
shoppers, retailers, and business and society. By and hosts idea-generating events. pSFK aims
pSFK conducted a research cycle during to inspire readers, clients and guests to make
communities, highlighting how identifying change, we hope to which they searched for signs of change things better—whether that’s better products,
and spoke to opinion leaders about shifts in
technology and our senses play provide a framework within better services, better lives or a better world.
the marketplace. our researchers gathered
a role in the retail experience which readers can contemplate several hundred pieces of data that provided www.psfk.com
both literal and lateral inspiration supporting
both in and out of the store. how present and future
trends impacting the retail experience. cOnTAcT FOR mORE
the trends identified within this innovation might affect their at the end of the research period, pSFK’s InFORmATIOn
document and the examples businesses, their suppliers and team conducted pattern recognition to
Jeff Weiner
identify trends, the strongest of which are
used to bring them to life are their customers. featured in this document.
jeff.weiner@psfk.com
inspired by innovation from
For copies of this report visit:
around the globe. www.psfk.com/future-of-retail
WWW.PSFK.COM 3
4. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
KEy LEARnInGS
Increased access to the mobile web is freeing the retail experience
The introduction of connected technologies into retail environments is
from the confines of the physical and traditional online environment,
changing the ways that stores are able to provide customer service.
allowing shopping to take place virtually anywhere.
Introducing likeminded products and services into standalone
Creating a flexible in-store environment through design, product
retail environments shows customers that a brand
offerings and promotions, ensures that each visit will feel
is confident in their core offering and looking to further enhance
like a brand new experience.
the in-store experience.
Leveraging collaborations based on aspects such as locale or cultural Physical stores still provide the best means to communicate
touchstones, maintains a brand’s relevancy in the eyes of the customer. with customers and offer a brand experience.
In the new customer-centric approach to retail, stores need to
Whether physically or through connected technologies, shopping is still
continually find ways to lower barriers to purchase and be prepared to
best experienced socially.
make a sale whenever and wherever a customer is ready.
In a connected world where access to information is fluid and
Empower customers by providing them with all of the tools needed to
transparency is the expectation, brands must actively take part in the
make an informed purchase decision.
conversation, otherwise their customers will do so without them.
WWW.PSFK.COM 4
5. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
mAjOR TREndS
1. World As retAil experienCe
2. pre-vieW shopping
3. tAblet enAbled serviCe
4. selling the ideAl
5. every store As FlAgship
6. ComplementAry CurAtion
7. revolving deCors
8. tAking the store to the Customer
9. instAnt shoW & tell
10. group Clout
WWW.PSFK.COM 5
7. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
WORLd AS RETAIL
ExPERIEncE
summAry
Mobile payment systems and product
identification technologies are enabling
users to interact with and purchase virtually
any product they come across in the world,
regardless of whether or not it is found
in a traditional retail environment. the ability
of an individual to buy almost anything
they see, shortens the path to purchase immediAte produCt reseArCh, sAmpling App trAnsForms iphone into Credit store-Free shopping viA text
by transforming any encounter into an And buying CArd mAChine
opportunity to make a sale.
impliCAtions
• Now that the potential for a sale exists
anywhere, retailers and brands will need
to be smarter about crafting products
and services that can serve as standalone
experiences
• as more shoppers can access background
information on their mobile devices.
Brands will have to take the lead in how
they tell the story about their product
entire World As displAy in-App purChAsing For Augmented mobile Coupons oFFer opportunity For
and service
reAlity Content retAilers to reWArd shoppers
• retailers will need to find ways to lower
the barriers to completing transactions,
ensuring the process is easy and secure
“Everywhere will be a store, everything will be available
• retailers can augment their in-store
to buy and everyone will be involved in the sale. With the
experience by allowing shoppers to
access tailored content on their mobile technology available to us, I can snap a picture on my
devices such as product information and camera phone of a friend’s shoes and get them shipped for
limited-time promotions when visiting arrival when I wake up the next day.”
physical locations
– piers Fawkes, president, pSFK
WWW.PSFK.COM 7
8. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
ImmEdIATE PROdUcT RESEARch, SAmPLInG
And BUyInG WORLd AS RETAIL
Mobile applications like Stripey Lines, ShopSavvy and amazon use barcode-
scanning or image recognition to enable users to quickly access information
to research products, check pricing and availability and make purchases.
ExPERIEncE
through these applications users are able to do things like scan the barcode
of a music album, access it through itunes and listen to a sample instantly.
WWW.StrIPEylInES.COM
WWW.PSFK.COM 8
9. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
APP TRAnSFORmS iPhOnE And iPAd InTO
cREdIT cARd mAchInE WORLd AS RETAIL
Square is a new mobile payment system for the iphone and ipad that enables
people to check out from anywhere. a small, plastic card reader fits into the
headphone jack, transferring the credit card’s swipe data to the app or details
ExPERIEncE
can be entered manually without the need to swipe. after an employee
enters the amount to charge, the customer confirms by simply entering their
signature with their finger and then the receipt is sent to the customer’s
email address.
WWW.SquarEuP.COM
WWW.PSFK.COM 9
10. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
STORE-FREE ShOPPInG VIA TExT
Subports is a retail shopping platform through which customers use text WORLd AS RETAIL
messages to purchase items. Merchants tag their products and distribute a
designated short code, such that users who have their payment information
tied to a Subports account can text the code in to instantly purchase
ExPERIEncE
merchandise.
WWW.SuBPOrtS.COM
WWW.PSFK.COM 10
11. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
EnTIRE WORLd AS dISPLAy
Innovation group Frog Design has envisioned a concept scenario called WORLd AS RETAIL
thingBook, in which a future where every object is connected to the internet
plays a critical role in how we might eventually shop for products. With
every visible thing connected as a data point, users will be able to instantly
ExPERIEncE
research information about items such as clothes they see others wearing in
the streets using image recognition systems on their mobile devices and
pay for them through mobile systems. this access will enable people to
shop and buy from anywhere.
WWW.FrOgdESIgn.COM
WWW.PSFK.COM 11
12. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
In-APP PURchASInG FOR AUGmEnTEd
REALITy cOnTEnT WORLd AS RETAIL
augmented reality technology enables digital information to appear on top
of the physical world when viewed through the camera of a mobile device,
creating a hybrid browsing experience anywhere. Layar is one such mobile
ExPERIEncE
app that recently added the ability to purchase exclusive information and
content directly within the app. Content partners can now provide special
paid content and information-rich layers that help users better navigate new
locations, potentially opening the door for a future where users can preview
and buy any product they see.
WWW.layar.COM
WWW.PSFK.COM 12
13. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
mOBILE cOUPOnS OFFER OPPORTUnITy FOR
RETAILERS TO REWARd ShOPPERS WORLd AS RETAIL
Deal sites such as Coupon Sherpa and Cellfire already enable consumers to
search for discounts from brands and access them on their mobile phones
to be presented at checkout. In addition, as location-based social networks
ExPERIEncE
like Foursquare and Gowalla become more prominent, retailers will have the
ability to target shoppers with promotions as they check in to store locations,
providing limited time incentives to make purchases during their visits.
WWW.COuPOnShErPa.COM
WWW.CEllFIrE.COM
WWW.FOurSquarE.COM
WWW.gOWalla.COM
WWW.PSFK.COM 13
15. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
PRE-VIEW
ShOPPInG
summAry
Smarter mobile devices and improved
GpS technologies are providing shoppers
with details about the retail environment,
often before they ever visit the store. this
information can take the form of interior
views or turn-by-turn directions to help
customers better navigate the aisles
and locate products easier. In addition insider ACCess App oFFers turn-by-turn direCtions groCery AppliCAtion mAkes shopping
to providing increased convenience and indoors more eFFiCient
efficiency, this technology also allows for
real-time information about foot-traffic at
retail locations and stands to affect consumer
habits such as what time of day they visit a
store.
impliCAtions
• provide customers with real-time
information about in-store wait times
• present customers with information that
enables a better shopping experience,
opening the door for repeat business
visit the store beFore your trip giFt reCommendAtions guided WebCAms shoW WhiCh loCAtions
by loCAtion Are CroWded
• Consider the possibility of linking
information such as stock with
recommendations and discounts
• provide customers with relevant “Some people want to do research from their home and
information that they can react to
others want to do research in the retail environment.
including inventory, wait times, shopping
lists, in-store maps, and reviews Brands need to be prepared to accommodate both,
especially as different products categories require different
approaches.”
– Laura Cashill, Senior Manager, Guest Insights, target
WWW.PSFK.COM 15
16. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
InSIdER AccESS
By overlaying event and venue-specific map data onto Google Maps PRE-VIEW
technology, developers are able to build mobile applications with maps of
indoor space. Services like point Inside are able to take these foundations and
provide merchants with the ability to communicate with shoppers as they
ShOPPInG
move physically along an indoor map.
WWW.POIntInSIdE.COM
WWW.PSFK.COM 16
17. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
APP OFFERS TURn-By-TURn dIREcTIOnS
IndOORS PRE-VIEW
Fast Mall is a mobile app that provides turn-by-turn directions inside locations
such as shopping malls without the need for GpS. Users can sync the app
with their social media profiles, add reviews of stores and restaurants, create
ShOPPInG
shopping lists, set reminders for where they parked and shake their phone for
the location of the nearest bathrooms.
WWW.FaStMall.COM
WWW.PSFK.COM 17
18. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
GROcERy APPLIcATIOn mAKES ShOPPInG
mORE EFFIcIEnT PRE-VIEW
Grocery IQ is an iphone application that gives users a simple method for
tracking and organizing the groceries they buy. Upon first use, items from a
shoppers’s list are automatically sorted to match the rows of the store they
ShOPPInG
shop. over time the application learns the user’s purchase habits and default
items to arrange shopping lists even more efficiently.
WWW.grOCEryIq.COM
WWW.PSFK.COM 18
19. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
VISIT ThE STORE BEFORE yOUR TRIP
Google has launched an initiative that provides shoppers with an inside view PRE-VIEW
of a location’s setting, facilities, ambiance, merchandise, layout, and decor
when searching for the right business. Google photographers organize visits
with retail business owners, building an interactive tool for customers at the
ShOPPInG
location’s Google places page.
WWW.gOOglE.COM/PlaCES
WWW.PSFK.COM 19
20. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
GIFT REcOmmEndATIOnS GUIdEd By LOcATIOn
NearbyNow provides gift recommendations for multiple stores within a PRE-VIEW
mall. the application aggregates top gift guides into one location, allowing
shoppers to narrow down gifts by descriptions of the recipient and pointing
shoppers to nearby retailers that may carry them.
ShOPPInG
WWW.nEarBynOW.COM
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21. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
WEBcAmS ShOW WhIch LOcATIOnS
ARE cROWdEd PRE-VIEW
In an effort to lessen waiting times and prevent overcrowding at
Singapore’s health clinics, the country’s Ministry of Health has
developed Queue Watch, an online service that provides a real-time
ShOPPInG
picture of what’s happening at each location. an interactive map
reveals not just the number of patients waiting for registration and
consultation, but live webcam images show the waiting areas for
registration, consultation and pharmacy payment.
WWW.hE.ECItIzEn.gOV.Sg
WWW.PSFK.COM 21
23. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
TABLET EnABLEd SERVIcE
summAry
the introduction of internet-enabled mobile
devices like the iphone and the ipad into store
environments is allowing retailers to deliver a
higher level of service to their customers. the
in-store experience can now provide real-time
access to information on the web alongside
one-on-one assistance from sales staff to
create a personalized shopping experience
that helps ensure repeat business.
hotels equip Front desk stAFF ipod touCh provides personAlized interACtive nightliFe spACe ConneCts
With ipAds shopping experienCe pAtrons And stAFF
impliCAtions
• Leverage technology within the retail
environment to provide customized
experiences for shoppers based on their
particular needs
• By using handheld devices, sales staff are
freed from desk positions to interact with
customers and help with transactions
• provide staff with the tools to easily
access information within stores, instilling
greater confidence in their ability to
provide superior customer service Floor stAFF equipped With hAndheld JApAnese hotels lends pre-loAded CAr deAler to use ipAds on the
deviCes iphones to guests shoWroom Floor
• offer customers an experience that
feels both personal and exclusive by
giving staff an easy way to access a their
previous shopping data - purchases,
“retailers need to empower their staff by providing them
preferences etc
with real-time information and putting it at their fingertips.
• Consider being more transparent by In the right hands, tablets have the power to make a retail
letting customers watch transactions on visit a highly personal experience for the shopper.”
screen such as inventory searches and
checkout. this brings customers into the – piers Fawkes, president, pSFK
process and encourages patience and
participation
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24. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
hOTELS EqUIP FROnT dESK STAFF WITh IPAdS
In an effort to offer better service to its guests, Intercontinental Hotels & TABLET
resorts have announced plans to equip its concierge teams with ipads,
enabling them to provide local recommendations, interactive content and EnABLEd
SERVIcE
turn-by-turn directions and complete transactions such as tour bookings and
restaurant reservations all from one handheld device.
WWW.IntErCOntInEntal.COM
WWW.PSFK.COM 24
25. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
IPOd TOUch PROVIdES PERSOnALIzEd
ShOPPInG ExPERIEncE TABLET
When shoppers visit appliance manufacturer Miele’s latest store in Vianen in
the Netherlands they are asked to register basic information and in return are EnABLEd
SERVIcE
given an ipod touch that leads them on a tailored guide for the store. the
device also reacts with the information displays and store elements to create
an interactive browsing tour.
dE lIMIEt 2, 4131 nr VIanEn, nEthErlandS
WWW.MIElE.COM
WWW.PSFK.COM 25
26. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
InTERAcTIVE nIGhTLIFE SPAcE cOnnEcTS
PATROnS And STAFF TABLET
Upon entering the MiBar Martini bar in South africa, patrons log in to a
special network that is accessed through touchscreen interfaces throughout EnABLEd
SERVIcE
the interior, allowing them to interact with other patrons and bar staff.
Customers use these Mitables to access the menu and order specialty drinks.
160 Jan SMutS aVE rOSEnBanK, JOhannESBurg, SOuth aFrICa
WWW.MI-WOrld.CO.za
WWW.PSFK.COM 26
27. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
FLOOR STAFF EqUIPPEd WITh
hAndhELd dEVIcES TABLET
Home Depot has announced a plan to distribute 10,000 portable devices to
its store associates during 2010. the handhelds will assist staff with stocking EnABLEd
SERVIcE
shelves, locating inventory, communicating both in-store and with other
locations and checking out customers throughout the store. In testing the
devices, Home Depot found that its stores ran more efficiently and provided
a better overall level of service.
WWW.hOMEdEPOt.COM
WWW.PSFK.COM 27
28. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
jAPAnESE hOTELS LEndS PRE-LOAdEd
IPhOnES TO GUESTS TABLET
During the flower viewing season in Kyoto, the Hyatt regency Hotel handed
out iphones to its guest to help them better navigate the city and take in EnABLEd
SERVIcE
the sights. the phones came with pre-installed apps, focusing on the special
events taking place, including an events calendar, cultural background, tourist
information and GpS navigation to get around.
644-2 SanJuSangEndO-MaWarI, hIgaShIyaMa-Ku
KyOtO, JaPan 605-0941
WWW.hyatt.COM
WWW.PSFK.COM 28
29. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cAR dEALER TO USE IPAdS On ThE ShOWROOm
FLOOR TABLET
In an effort to provide better customer service on the showroom floor,
Mercedes-Benz Financial will distribute ipads to 40 selected dealers EnABLEd
SERVIcE
throughout the United States to test the handheld device as a business tool.
the company points to the numerous benefits - the tablets will provide
salespeople with instant access to marketing programs for specific vehicle
models, quicker turn around time on the credit application process, and
increased speed and efficiency on the return of lease vehicles.
WWW.MBuSa.COM/MErCEdES
WWW.PSFK.COM 29
31. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
SELLInG
ThE IdEAL
summAry
Consumers search for products and
experiences with an ideal image in their head
of how these things should fit within their
lives. Businesses are exploring ways to better
translate this picture into reality through
innovative uses of communication platforms.
these are tools that allow consumers to have
expectations met earlier in the process, to trAvel Agents bid on Consumers’ use A personAlized shopper Without hAir sAlon oFFers skype ConsultAtions
avoid wasting time further down the line. dreAm vACAtions hAving to visit A store
impliCAtions
• By creating tailored end-to-end
experiences from customer service
through purchase and beyond, retailers
are opening the door for repeat business
• enabling the customer to lead the
conversation, ensures that they feel more
comfortable during the entire purchase
path
• the retailer can make a personalized
restAurAnt CreAtes Customer-FoCused Web-enAbled heAlthCAre provides For
offering before, during and after purchase
experienCe With teChnology riCher in-oFFiCe visits
• the shopper can preview options before
setting foot in the store
• By providing premium service tailored “In some ways, digital technology allows shoppers to collaborate
to individual needs, the customer is with the retailer. Shoppers can show the retailer what they’re
empowered to make more informed
looking for and enter into a dynamic discussion about finding a
decisions about their purchases
product or service that fits their needs.”
– piers Fawkes, president, pSFK
WWW.PSFK.COM 31
32. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
TRAVEL AGEnTS BId On cOnSUmERS’
dREAm VAcATIOnS SELLInG
offerMeatrip is an online site that allows customers to imagine their ideal
vacations by describing their desires in terms of location, activities, length
of stay and price. a network of approved travel agents can react by offering
ThE IdEAL
customized trip itineraries around the customer’s parameters.
dEV.OFFErMEatrIP.COM
WWW.PSFK.COM 32
33. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
USE A PERSOnALIzEd ShOPPER WIThOUT
hAVInG TO VISIT A STORE SELLInG
Understanding that not everyone enjoys the experience of shopping for
clothing, the founders of trunk Club created a shopping service targeted at
men, enabling them to try on clothing from the convenience of their own
ThE IdEAL
homes. each individual is assigned a style expert who mails them apparel
and accessories based on their personal profile and an initial webcam
consultation. Customers can then choose to buy or send back any of
the selections
WWW.trunKCluB.COM
WWW.PSFK.COM 33
34. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
hAIR SALOn OFFERS SKyPE cOnSULTATIOnS
realizing that their clients might appreciate speaking with a stylist prior to SELLInG
heading to their hairdressers, plan B Salon in Cambridge, Massachusetts, has
launched a new service offering 15-minute video consultations. Before their
salon visit, customers make a Skype web-video call with the stylist and can
ThE IdEAL
get an idea of what their options are or how receptive the stylist is to their
requests.
99 MOunt auBurn StrEEt, CaMBrIdgE, Ma 02138, uSa
WWW.PlanBSalOn.COM
WWW.PSFK.COM 34
35. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
RESTAURAnT cREATES cUSTOmER-FOcUSEd
ExPERIEncE WITh TEchnOLOGy SELLInG
4Food is a new organic fast food restaurant which will feature a 240 square
foot monitor to stream foursquare check-ins, customer tweets and info from
the restaurant. at the store, the staff will take orders on ipads. Diners are
ThE IdEAL
encouraged to pre-order their food online before visiting, using a number of
customization options to design the perfect meal. Customers can even name
their personalized creations and market them, receiving $.25 in store credit
for every sale.
E. 40th StrEEt nEW yOrK, ny 10016, uSa
WWW.4FOOd.COM
WWW.PSFK.COM 35
36. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
WEB-EnABLEd hEALThcARE PROVIdES FOR
RIchER In-OFFIcE VISITS SELLInG
Hello Health is a network of physicians focused on bringing a deep level of
transparency, communication, and accessibility to those seeking professional
medical help. the service is built on a social network-like platform that allows
ThE IdEAL
physicians and patients to continually share information relevant to their care
prior to and outside of office visits.
WWWW.hEllOhEalth.COM
WWW.PSFK.COM 36
38. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
EVERy STORE
AS FLAGShIP
summAry
retailers are rethinking the ways that they
utilize a store’s real estate, moving away from
the idea of simply making a sale and focusing
instead on the cultivation of an immersive
brand experience. as a result, every branch
is being re-imagined as a flagship store,
incorporating elements of storytelling and
entertainment alongside hands-on product retAil spACe re-imAgined As FAmily bike shop enCourAges A Community supermArket design enCourAges
demos and interactive displays. these details entertAinment hub oF riders interACtion And disCovery
bring a level of discovery and education to
the shopping experience, making every visit
feel more like an event than a transaction.
impliCAtions
• Give customers a reason to visit the store
for reasons other than making a purchase
• treat customer visits as an opportunity
to tell the story of the brand from the
moment they walk through the front door
• enable shoppers to discover new products
Furniture shoWroom promotes retAil ChAin CreAtes immersive shopping librAry re-imAgines displAys For better
that they had not previously considered
FAmiliArity And surprise experienCe broWsing
• Create an environment in which
customers are encouraged to try products
• treat the physical retail space as an “We have ‘way finding’ signs in our stores that are simple, subtle
educational environment, enhancing the signs within our retail environment that serve to tell the story
pre and post-purchase experience
of our commitment to sustainability and act as a connection
to the community. they reiterate values that we share with our
consumers.”
– tim pfeiffer, Senior Vice president, Store Design, Starbucks
WWW.PSFK.COM 38
39. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
RETAIL SPAcE RE-ImAGInEd AS FAmILy
EnTERTAInmEnT hUB EVERy STORE
Disney is embarking on a new plan to re-imagine its retail spaces
as entertainment hubs that promote interactive play as opposed to
environments that merely exhibit merchandise. the goal is to get children
AS FLAGShIP
excited about going to their stores by providing branded activities and
content that encourage families to remain inside the stores longer or visit
more often, with the potential to lead to increased sales down the road.
WWW.PSFK.COM 39
40. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
BIKE ShOP EncOURAGES A cOmmUnITy
OF RIdERS EVERy STORE
Lance armstrong’s austin based bike shop is designed to be a hub for the
cycling life, serving the diverse community at every level of interest from
casual riding to fitness and training. Beyond selling and servicing bikes,
AS FLAGShIP
Mellow Jonnny’s features a coffee shop, as well as showers and bike storage
to encourage daily commuting, furthering their mission to get more bicycles
on the streets.
400 nuECES St., auStIn, tExaS 78701, uSa
WWW. MEllOWJOhnnyS.COM
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41. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
SUPERmARKET dESIGn EncOURAGES
InTERAcTIOn And dIScOVERy EVERy STORE
traditionally, supermarkets have organized their products by category, but
in an effort to add discovery to the shopping experience, New england
chain Stew Leonard’s has chosen to organize their stores by occasion, (an
AS FLAGShIP
example being a barbeque or birthday party). By doing so, they are curating
experiences and upselling new products that customers might not consider.
the store also provides entertainment and refreshments along the way;
animatronic farm animals kids can play with, flat screens showing live feeds of
their own dairy cows, and generous sampling stations.
WWW.StEWlEOnardS.COM
WWW.PSFK.COM 41
42. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
FURnITURE ShOWROOm PROmOTES
FAmILIARITy And SURPRISE EVERy STORE
Specifically designed to house the furniture makers Home Collection, the
VitraHaus is the latest showroom at the Vitra Campus in Weil am rhein,
Germany. the unusual, stacked building is intended to recreate familiar
AS FLAGShIP
living settings, while at the same time leaving open the potential for spatial
surprises that suggest a labyrinth as shoppers wind their way through the
connected showrooms.
CharlES EaMES-Str. 2, d-79576 WEIlaM rhEIn, gErMany
WWW.VItra.COM
WWW.PSFK.COM 42
43. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
STORES SERVE AS ExTEnSIOn OF BRAnd
apple has crafted their retail environments to deliver a holistic brand EVERy STORE
experience. Cleanly designed interiors focus on developing a deeper
connection with customers through hands-on experiences and one-
to-one interactions with knowledgeable staff members. to foster and
AS FLAGShIP
encourage a sense of community, the stores also feature a theater zone to
host presentations and workshops that highlight innovation and provide
inspiration.
WWW.aPPlE.COM/rEtaIl
WWW.PSFK.COM 43
44. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
LIBRARy RE-ImAGInES dISPLAyS FOR BETTER
BROWSInG EVERy STORE
the main library in almere, the Netherlands, offers a unique experience for
visitors by taking its inspiration from bookshops. the library is designed
to function as a both an information destination and community hub. the
AS FLAGShIP
space is organized into zones and uses an open shelving system to display
books cover first, promoting easier browsing. Different seating and lighting
combinations are integrated into the design to catering to customers intent
on spending longer amounts of time with study or research.
101 CIty hall SquarE 1315, xC alMErE, nEthErlandS
WWW.BIBlIOthEEKalMErE.nl
WWW.PSFK.COM 44
46. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cOmPLEmEnTARy
cURATIOn
summAry
retailers are augmenting their core offerings
by bringing other relevant brands and
services into their stores. these strategic
alignments provide customers with one-stop
convenience and curated recommendations,
adding value to the shopping experience and
enhancing the store’s brand loyalty.
Cross-merChAndising inside mensWeAr hotel highlights loCAl FlAvor And CurAtion From print to retAil spACes
impliCAtions shop And beyond style through CollAborAtion
• When considering a new product line
or offering, consider whether you can
provide a best-in-class experience. If not,
consider partnership
• Feature likeminded brands alongside your
own to create a more holistic and accurate
perception about your brand
• Consider introducing complementary
services to enhance your customer’s
experience and providing additional
reasons for them to interact with
hotel sells Art Alongside trAvel big box retAiler to oFFer lAundry groCery store pArtners With reAl
the brand
neCessities serviCe estAte AgenCy
“Mixing your products with likeminded brands is a no-brainer. the
values of each brand rub off on one another and you are helping
the customer make a choice through recommendation.”
– piers Fawkes, president, pSFK
WWW.PSFK.COM 46
47. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cROSS-mERchAndISInG InSIdE mEnSWEAR
ShOP And BEyOnd cOmPLEmEnTARy
after testing the idea of showcasing a special selection of likeminded brands
at its Liquor Store concept retail space in 2008, US fashion retailer J.Crew has
extended its curated experience across other stores. Complementary lifestyle
cURATIOn
products and fashion brands are merchandised beside J.Crew products to
provide the shopper greater choice and deeper storytelling.
235 WESt BrOadWay, nEW yOrK, ny 10013
WWW.JCrEW.COM
WWW.PSFK.COM 47
48. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
hOTEL hIGhLIGhTS LOcAL FLAVOR And STyLE
ThROUGh cOLLABORATIOn cOmPLEmEnTARy
the ace Hotels have become known for their inventive and seamless
collaborations with artists, designers and companies specifically chosen to
highlight the local flavor at each of their four locations. From one-of-a-kind
cURATIOn
murals in each of their guest rooms made by local artists to partnerships
with merchants such as Stumptown Coffee, Havaianas, opening Ceremony
and Converse to develop and sell considered products. each hotel offers
a stylized but effortless design scheme that comes together to create a
memorable experience.
WWW.aCEhOtEl.COM
WWW.PSFK.COM 48
49. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cURATIOn FROm PRInT TO RETAIL SPAcES
With four stores around the globe, Monocle Magazine’s shops reflects the cOmPLEmEnTARy
same careful editing found in the printed edition. Driven by international
affairs, business, culture and design, Monocle shops offer their customers a
curated mix of products, ranging from collaborations with likeminded brands
cURATIOn
such as Malmsten, BlackBerry, Comme des Garçons, Hackett, oliver Spencer
and porter to Monocle’s own creations that sit alongside issues of the
magazine. In the words of the magazine, the stores are intended to be “the
ideal space for gift shopping or a bit of personal indulgence.”
WWW.MOnOClE.COM
WWW.PSFK.COM 49
50. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
hOTEL SELLS ART ALOnGSIdE TRAVEL
nEcESSITIES cOmPLEmEnTARy
the Standard Hotel in New York City recently opened the doors of its
specially curated retail space called the Shop. the store sells an edited
selection of items that includes things ranging from everyday necessities and
cURATIOn
Standard branded items to small gifts and accessories from NYC and around
the world. It also features a rotating selection of limited edition works by the
Standard’s favorite artists.
848 WaShIngtOn St., nEW yOrK, ny 10014, uSa
WWW.StandardhOtElS.COM/nEW-yOrK-CIty
WWW.PSFK.COM 50
51. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
BIG BOx RETAILER TO OFFER LAUndRy SERVIcE
Kmart has announced a test program they will be rolling out at one of their cOmPLEmEnTARy
locations in Iowa City this June. Shoppers will now be able to do their laundry
at an in-store laundromat named K-Wash. While they wait for their laundry to
finish, customers can shop online. purchase orders are compiled and made
cURATIOn
available for pickup an hour after they are placed. there will also be a full-
service Kmart register inside, along with drop-off service and free WiFi.
WWW.KMart.COM
WWW.PSFK.COM 51
52. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
GROcERy STORE PARTnERS WITh
REAL ESTATE AGEncy cOmPLEmEnTARy
Stop & Shop plans to incorporate real estate agency re/MaX’s retail spaces
into a number of their existing supermarkets. the store-within-a-store
will feature a consistent look and feel, cutting down on re/MaX’s build-out
cURATIOn
costs for franchisees, while offering one-stop-shop advantages for
Shop & Stop customers.
WWW.rEMax-nEWEngland.COM
WWW.PSFK.COM 52
54. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
REVOLVInG dEcORS
summAry
In order to keep stores feeling fresh and
relevant, retailers are building their
environments with change in mind. Displays
and decoration are designed to be moveable
and flexible enough to be swapped out so
that the retail experience can be easily
adapted and updated to keep up with
prevailing trends and attitudes.
interior on Wheels trAnsForming benChes rotAting pop-up shop next to
impliCAtions FlAgship store
• treat store fronts and interiors like
stage sets, providing the opportunity
to continually reinvent the shopping
experience
• Use store displays as a means of
highlighting collaborations that enhance
brand perception and allow brands to
share a point of view
• Consider implementing a flexible
interior to allow for the introduction of
entertainment experiences into the retail
environment retAil Annex ChAnges oFFerings to online And oFFline shop CurAtes
promote CollAborAtions rotAting displAy WAlls
• retailers that don’t have a flexible retail
space can consider an adjunct space in
which their customers can test, trial, and
be entertained
“In my mind, the ideal store would be designed like a stage
set. It could change on a frequent basis.”
– alex Calderwood, aCe Hotel
WWW.PSFK.COM 54
55. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
InTERIOR On WhEELS
the MS Café at the Muzeum Sztuki in Lodz, poland, uses mobile wooden
pods to create flexibility within its retail space, while respecting the historic
REVOLVInG dEcORS
nature of the building. the wheeled boxes present a unique space within the
museum that creates new opportunities for social gathering after exhibitions.
WIéCKOWSKIEgO 36 90-734 Łódz, POland
WWW.PSFK.COM 55
56. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
TRAnSFORmInG BEnchES
Nike’s perma pop-up London retail space 1948 features 12 modular, wheeled
units that resemble tiered stadium bleachers. these versatile benches can
REVOLVInG dEcORS
be used for seating during events or arranged to create multi-level table-top
displays for merchandise, enabling the store to easily update its look and feel
based on current events such as the World Cup or the olympics.
BatEMan’S rOW haCKnEy, lOndOn EC2a 3hh, unItEd KIngdOM
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57. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
ROTATInG POP-UP ShOP nExT TO
FLAGShIP STORE REVOLVInG dEcORS
Gap has installed a permanent, rotating pop-up shop next to its flagship
retail store in New York to promote collaborations with designers and brands
based on seasonal and cultural events. recent concepts have included
a Crunch Fitness Lab to encourage healthier lifestyles, while the current
campaign features eight ball gowns that were created by up and coming
designers and worn by celebrities at a Metroplitan Museum of art gala.
680 FIFth aVEnuE, nEW yOrK, ny 10019, uSa
WWW.PSFK.COM 57
58. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
RETAIL AnnEx chAnGES OFFERInGS TO
PROmOTE cOLLABORATIOnS REVOLVInG dEcORS
Designer Jeff Staple runs two stores next door to each other in New York’s
Lower east Side. reed Space, his main store, contains a mix of fashion and
lifestyle products such as magazines and t-shirts. a smaller unit next door on
orchard Street changes its offering frequently with collaborations between
Staple and other brands, art shows and new brand launches.
151 OrChard St., nEW yOrK, ny 10002
WWW.thErEEdSPaCE.COM
WWW.PSFK.COM 58
59. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
OnLInE And OFFLInE ShOP cURATES ROTATInG
dISPLAy WALLS REVOLVInG dEcORS
Supermarket Sarah is both a physical store and online shop run out of
creator Sarah Bagner’s home that markets its collection of vintage clothing
and objects in visually impressive ways. Bagner curates a rotating display
of goods that serves as the landing page for her site and also functions
as an interactive web catalog. Her displays have become so popular that
Supermarket Sarah has been tapped to design walls for retailers and galleries
such as Selfridges, Cube and YCN.
WWW.SuPErMarKEtSarah.COM
WWW.PSFK.COM 59
61. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
TAKInG ThE STORE TO
ThE cUSTOmER
summAry
In an effort to better connect with consumers
outside of the traditional retail environment,
many retailers are traveling to their
customers. Whether hitting the streets or
visiting people’s homes, brands are creating
unique experiences by delivering products
and services directly to their audience often
in unexpected locations. burger truCk Whets publiC’s Appetite truCk outFitted With home AppliAnCes
burger truCk Whets publiC’s Appetite CoFFee shop on tWo-Wheels
For neW restAurAnt ChAin tours Countries
For neW restAurAnt ChAin
Using social networking and offering location
relevant services allows brands to create a
deeper, more intimate bond with their
customers.
impliCAtions
• Consider what areas of the local
community could benefit from a mobile
service offering
• provide customers with a feeling of
excitement and exclusivity by notifying
them about new retail locations on a
hAir sAlon brings serviCe to the home double-deCker bus oFFers elevAted brAnd oFFers privAte CoCktAil
consistent basis
dining experienCe pArties in homes
• Deliver unique experiences based on a
particular location or event
• Gain deeper insights and make more “as opposed to a general merchandise environment, a
relevant recommendations by engaging
temporary retail store can provide a great canvas for a
your customers on their turf
retailer to express a strong point of view about a specific
• Utilize a mobile retail presence as an product or service segment.”
extension of your physical space to offer
a curated, relevant selection of products – Laura Cashill, Senior Manager, Guest Insights, target
and services
WWW.PSFK.COM 61
62. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
BURGER TRUcK WhETS PUBLIc’S APPETITE FOR
nEW RESTAURAnT chAIn TAKInG ThE STORE TO
the BLt restaurant Group has launched the Go Burger truck on the streets
of Manhattan as a means of promoting the food at its soon to open chain of
restaurants by the same name. the truck operates around the city seven days
ThE cUSTOmER
a week, tweeting its location to customers who are fans of haute burgers, hot
dogs, fries and shakes.
WWW.gOBurgEr.COM
WWW.tWIttEr.COM/gOBurgEr
WWW.PSFK.COM 62
63. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
TRUcK OUTFITTEd WITh hOmE APPLIAncES
TOURS cOUnTRy TAKInG ThE STORE TO
Home appliance brand Haier showcases their range of products inside a
traveling van decorated like the inside of a living room, offering guided tours
to visitors and showing how a range of products might fit and function within
ThE cUSTOmER
their homes.
WWW.haIEr.COM
WWW.PSFK.COM 63
64. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cOFFEE ShOP On TWO-WhEELS
Kickstand is a mobile pop-up coffee shop in Brooklyn that travels throughout TAKInG ThE STORE TO
the borough to parks and community events via bicycle. the bike not only
serves as a means of transportation, but also helps to provide a portion of the
power used to brew the coffee.
ThE cUSTOmER
WWW.KICKStandBrOOKlyn.COM
WWW.PSFK.COM 64
65. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
hAIR SALOn BRInGS SERVIcE TO ThE hOmE
Hair room Service is a US business created by Michael Dueñas that TAKInG ThE STORE TO
brings the salon experience directly to the client, offering in-room
appointments in hotel rooms, homes or offices. as an added bonus,
stylists are able to provide care tips and advice for the new cuts using
ThE cUSTOmER
items found within the home.
WWW.haIrrOOMSErVICE.COM
WWW.PSFK.COM 65
66. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
dOUBLE-dEcKER BUS OFFERS ELEVATEd
dInInG ExPERIEncE TAKInG ThE STORE TO
World Fare is billed as the world’s first BUStaurant, a converted double-
decker bus that serves cross-cultural food and drinks to the residents of
Los angeles. the lower level features a full-fledged kitchen and window
ThE cUSTOmER
for ordering, while the upstairs offers open-air seating with views of the
surroundings that change depending on where the bus opens up shop
for the day.
WWW.WOrldFarE.COM
WWW.PSFK.COM 66
67. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
LIqUOR BRAnd OFFERS PRIVATE cOcKTAIL
PARTIES In hOmES TAKInG ThE STORE TO
In an effort to build its presence, gin brand tanqueray is running a special
promotion in Spain called the private Cocktail experience. on a microsite,
visitors can sign up to host parties in their homes with the help of brand
ThE cUSTOmER
ambassadors and expert bartenders who will mix specialty cocktails and
share information about the liquor.
WWW.tanquEray.ES/PrIVatECOCKtaIl
WWW.PSFK.COM 67
69. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
InSTAnT ShOW And TELL
summAry
Mobile social networks and connected in-
store technologies are enabling shoppers
to receive real-time feedback from friends
and likeminded strangers. the availability
of instant opinions and advice from peers is
transforming even a solitary shopping trip
into a more social experience and helping
customers make more informed decisions
about what they choose to buy.
store CAmerA ConneCts to FACebook Website shoWs only Clothing your Ask Community For outFit AdviCe
Friends like
impliCAtions
• Consider adding wireless internet access
to the retail environment, enabling
customers to share information with the
network of peers that is validating their
purchase
• Include social networking into your retail
site, allowing potential and existing
customers to share things with others
• provide the tools for consumers
to capture and share pictures and
experiences in the retail environment CreAting videos to shAre WhAt you buy App AlloWs reAl-time groups to online serviCes For shAring purChAses
Form AnyWhere Among netWorks
• allow customers to take photos in store
“If shopping 1.0 online was about price comparison across hard
goods as seen on sites like MySimon and nexttag, and shopping 2.0
was about best of breed customer experiences as seen on sites like
zappos and itunes, then surely shopping 3.0 online is about the truly
empowered consumer.”
– Sukhinder Singh Cassidy, Ceo of polyvore
WWW.PSFK.COM 69
70. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
STORE cAmERA cOnnEcTS TO FAcEBOOK
Diesel has installed a kiosk in some of their retail locations in Spain. each kiosk InSTAnT ShOW
comes equipped with a Diesel Cam that allows shoppers to take pictures as
they try on outfits. they can then post them online and ask their network of
Facebook friends for their opinions on what styles look best.
And TELL
WWW.dIESEl.COM
WWW.PSFK.COM 70
71. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
WEBSITE ShOWS OnLy cLOThInG yOUR
FRIEndS LIKE InSTAnT ShOW
Levis has integrated Facebook functionality into their website, allowing
users to “like” specific products and share their shopping decisions within
their social network. the site can also be customized to show only those
And TELL
selections that have been “liked” by your peer group.
WWW.StOrE.lEVI.COM
WWW.PSFK.COM 71
72. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
ASK cOmmUnITy FOR OUTFIT AdVIcE
GotryIton is an online community that allows users to upload digital photos InSTAnT ShOW
of themselves wearing outfits they are considering purchasing. Users have
the option to share the images with the entire community, or just their friends.
once an image is shared, community members can vote on the outfit by
And TELL
saying “wear it” or “change it.”
WWW.gOtryItOn.COM
WWW.PSFK.COM 72
73. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cREATInG VIdEOS TO ShARE WhAT yOU BUy
Haul videos typically feature young women sitting before a camera, itemizing InSTAnT ShOW
their recent clothing and accessory purchases. they also share their opinions
and tips on their video blogs, creating an active community of likeminded
users where the most watched videos typically generate over 500,000 views
And TELL
on Youtube.
WWW.PSFK.COM 73
74. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
APP ALLOWS REAL-TImE GROUPS TO
FORm AnyWhERE InSTAnT ShOW
apple is rumored to be working on a concept called iGroups, an application
that would allow for the real-time formation of “groups” within one’s social
networks using a shared location such as a store, concert or restaurant as the
And TELL
basis for privately sharing information. the application could help shoppers
quickly discover nearby friends or contacts and solicit their advice on
potential purchases or recommendations.
WWW.aPPlE.COM
WWW.PSFK.COM 74
75. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
OnLInE SERVIcES FOR ShARInG PURchASES
AmOnG nETWORKS InSTAnT ShOW
Services like Blippy, Shop Social.ly and Swipely link with shoppers credit
cards to enable them to easily share their recent purchases within their social
networks, either automatically or through an opt-in service. as these services
And TELL
develop, they function as group recommendation engines for particular
products. Brands might eventually be able to access this data and offer
special promotions to particular users and their friends.
WWW.BlIPPy.COM
WWW.ShOPSOCIal.ly
BEta.SWIPEly.COM
WWW.PSFK.COM 75
77. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
GROUP cLOUT
summAry
Customers are using online networks to
collaborate on communal purchases that help
increase their individual buying power. By
connecting with likeminded shoppers en
masse, shoppers can take advantage of
discounts and wield influence over the
product and service offerings made by sellers.
at the same time, retailers are welcoming
dAily deAls oFFered For group buy-in online group pAyment plAtForm ColleCtively buying solAr poWer
the access to a larger audience and the
prospect of promoting greater sales and
mind share.
impliCAtions
• Leverage mobile social networks reward
and promote additional purchases among
consumers who are already visiting your
location
• as groups band together to make
discounted purchases, retailers need to
be prepared to ensure that this initial
shopping experience is a positive one,
both increasing sales in the short-term groups deCide WhiCh Furniture Consumer netWork reWArds ethiCAl businesses leverAge mobile soCiAl
and promoting long-term growth is produCed businesses netWorks
• Speak with communities to better
understand their needs and receive
their input on new products. this early “We’re finding that people are tweeting, updating their Facebook
involvement can help form instant
status and emailing to tell their friends about amazing deals available
audiences when a product reaches the
marketplace through our service. these individuals are community organizing
in real-time and taking part in group purchasing activities in an
• encourage customers to interact with unprecedented fashion.”
your brand through the offer of group
– rob Solomon, president, Groupon
discounts and community forums
WWW.PSFK.COM 77
78. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
dAILy dEALS OFFEREd FOR GROUP BUy-In
Groupon offers a daily deal in various cities throughout the US and Canada.
the deal becomes valid only if a specified number of people commit to the
GROUP cLOUT
purchase. Groups benefit from discounted prices and businesses receive a
guaranteed number of customers.
WWW.grOuPOn.COM
WWW.PSFK.COM 78
79. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
OnLInE GROUP PAymEnT PLATFORm
Wepay is a payment system that enables groups of users to set up shared
financial accounts with varying levels of access, giving them a way to manage
GROUP cLOUT
group payments and finances. the group accounts are FDIC-insured and can
make payments via a Wepay VISa prepaid card, paper checks and electronic
transfers
WWW.WEPay.COM
WWW.PSFK.COM 79
80. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cOLLEcTIVELy BUyInG SOLAR POWER
San Francisco-based company, 1BoG, offers a service through which
communities can gather to pool their collective buying power. the focus of
GROUP cLOUT
the community is to generate enough buying power to purchase solar energy
generators, an item that is too expensive to purchase as an individual.
WWW.1BOg.Org
WWW.PSFK.COM 80
81. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
GROUPS dEcIdE WhIch FURnITURE
IS PROdUcEd GROUP cLOUT
Made.com connects customers directly to designers and asks them to vote
on which pieces are produced and added to the site’s retail store. after an
order is place, customers can keep track of the entire manufacturing process
up until it is delivered to their door.
WWW.MadE.COM
WWW.PSFK.COM 81
82. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cOnSUmER nETWORK REWARdS EThIcAL
BUSInESSES GROUP cLOUT
Carrotmob is a network of consumers that rewards businesses that make
socially responsible decisions. rather than boycott goods and services to
promote change, members are able to focus their collective buying power
and use positive reinforcement to encourage good behavior amongst
businesses.
WWW.CarrOtMOB.Org
WWW.PSFK.COM 82
83. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
BUSInESSES LEVERAGE mOBILE SOcIAL
nETWORKS GROUP cLOUT
Businesses are beginning to take advantage of the tools provided by mobile
social networks like Foursquare and Gowalla, offering deals and promotions
to customers that check-in to their shops. one potential outcome of this
might be special discounts for large groups of people that all visit the same
location simultaneously.
WWW.FOurSquarE.COM/BuSInESSES
WWW.gOWalla.COM
WWW.PSFK.COM 83
84. PSFK presents
FUTURE OF RETAIL
Co n s u lti n g
cREdITS
ABOUT PSFK ThE FUTURE OF RETAIL PROjEcT TEAm
pSFK is the go-to source for ideas and inspiration for creative professionals leAd ConsultAnt
around the world. We are a New York City based trends research and Francisco Hui
innovation company that publishes a daily news site, provides trends research francisco.hui@psfk.com
and innovation consultancy, manages a network of freelance experts and
hosts idea-generating events. We aim to inspire our readers, our clients and
our guests to make things better—whether that’s better products, better proJeCt direCtor & business development
retail, better lives or a better world. Jeff Weiner
jeff.weiner@psfk.com
WWW.PSFK.COM 646.520.4665
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