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PSFK presents The Future of Connected Life Report - Summary

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Get a full copy of the Future of Connected Life at:
www.psfk.com/report/future-of-connected-life

The Future of Connected Life report explores an emerging mix of tech and analog products and services that are baking efficiency, balance, and growth into people’s lifestyles as they transition between different phases in their days and are helping them to live, work and play better.

Featured within this report, readers can find:

- 12 trends driving how people live, work, and play
- 3 overarching themes
- Implications for how individuals and businesses stand to benefit
- Perspectives from leading experts across the globe
- Plus a 40+ page full presentation deck

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Published May 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

Publié dans : Mode de vie
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PSFK presents The Future of Connected Life Report - Summary

  1. 1. THE FUTURE OF CONNECTED LIFE The Consumer Journey To Live, Work And Play Better SUMMARY @PSFK | #LWPBetter Published May 2015
  2. 2. GET THE FUTURE OF CONNECTED LIFE In a connected world, PSFK explores the consumer journey to live, work and play better. – 12 trends influencing how people live, work and play – 3 over-arching themes – Implications for how individuals and businesses – stand to benefit – Perspectives from leading experts across the globe – Plus a 45-page full presentation deck @PSFK | #LWPBetter Download the Full Report at: psfk.com/report/future-of-connected-life Access all Debriefs and Reports as a PSFK Member: psfk.com/membership
  3. 3. @PSFK | #LWPBetter Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs In the latest thought leadership report from PSFK Labs, our team presents a plan to lead everyone to a brighter future. We’re responding to the premise (that I’m sure that many of you acknowledge) that our connected world seems to bring as many challenges as it does opportunities. PSFK Labs’ Future of Connected Life report explores an emerging mix of tech and analog products and services that are baking efficiency, balance, and growth into people’s lifestyles as they transition between different their various phases throughout their days. In our Effectiveness & Productivity theme we explore how on-demand services and creative life hacks are helping people offload key responsibilities and make better use of their time. In our Balance & Awareness theme, we look at how people are achieving better peace of mind by living synchronously in the cloud, while finding time to unplug from their devices at key moments. Finally in our Growth & Personal Development theme, we examine an ever- expanding range of platforms and services that are changing how people achieve their goals. We see this report serving as a guide for companies to respond to the changing needs of their customers so that we can all live more happy, healthy, and productive lives. ABOUT THE REPORT Download the Full Report at: psfk.com/report/future-of-connected-life Published May 2015
  4. 4. @PSFK | #LWPBetter Scott Lachut President of Research & Strategy, PSFK Labs Modern life is a study in extremes. The rapid rise of technology and its successive integration into nearly every facet of our lives has left many of us figuring out how to adapt to its omnipresence rather than the other way around. At the same time, these very same devices offer the promise of making us more productive, expanding our social circles, and achieving our personal goals. The result is that the boundaries that used to exist between live, work and play have for all intents and purposes disappeared. The impacts of this are very real. People are faced with a barrage of notifications coming during client meetings or family dinners. With all these devices pinging us and vying for our attention, how do we know what is important? The desire to slow down, unplug and refocus has caused many of us to rethink our relationship with the devices that populate our lives. At the same time, it's becoming clear that not every technological innovation is useful or even necessary. With this report, the team at PSFK gathered the newest products, services and technologies from the marketplace that are helping people become their best selves while immersed in a tech-driven world. The aim of this report is to provide brands, organizations and culture-makers with inspiration to cater to the competing desires and changing needs of the connected consumer of tomorrow.
  5. 5. THE CONNECTED LANDSCAPE 10%have checked their phone during sex 70%of Americans check their smartphones every 6 minutes 79%feel it will be harder to reach their financial goals than it was for their parents 80%think flexible work is important for a positive work- life balance 41%of employees are required to be in contact outside of work Stress-related health issues cost the US $180Bper year The Modern Consumer:
 Never Alone, Always Connected, 
 Constantly Consuming, 
 Often Sedentary
  6. 6. Effectiveness & Productivity Balance & Awareness Growth & Personal Development 3 KEY THEMES DRIVING THE CONNECTED LIFE @PSFK | #LWPBetter
  7. 7. Embrace Every Unknown Meld With The Network, Sense The World Around You Ramp Up & Up Make Friends Every Day Lose Them Just As Fast Do What You Want & Nothing You Don’t Want Be Anything You Choose, When You Want To 6 STEPS TO LIVE WORK PLAY BETTER 1. 2. 3. 4. 5. 6.
  8. 8. 1. EMBRACE EVERY UNKNOWN Release control, own nothing and dial-in to a world of instant service and constant provision. Awake with nothing planned, tap into the culture of right time, right place, right now.
  9. 9. 2. MELD WITH THE NETWORK, SENSE THE WORLD AROUND YOU Fuse yourself into a network of sensors that provide assistance and connection with loved ones, your community and colleagues. Understand both the near and distant world around you in real time.
  10. 10. 3. RAMP UP & UPHyper focus your learning needs and evolve yourself day by day to master any subject. Embrace continual personal growth and accept the fact that you can (learn to) do anything.
  11. 11. 4. MAKE FRIENDS EVERY DAY, LOSE THEM JUST AS FAST Connect with likeminds through instant matchmaking to help you meet your needs across the live, work and play spectrum. Unload them and remix your network as your goals change and evolve.
  12. 12. 5. DO WHAT YOU WANT & NOTHING YOU DON’T WANT Delegate the life of chores to the machine, 
 laser-focus task by task as you get 
 everything you need delivered.
  13. 13. 6. BE ANYTHING YOU CHOOSE, WHEN YOU WANT TO Be the expert, live the life. Curate a dynamic lifestyle which gives you the freedom to present multiple personalities to different people.
  14. 14. READ THE FULL REPORT In a connected world, PSFK explores the consumer journey to live, work and play better. – 12 trends influencing how people live, work and play – 3 over-arching themes – Implications for how individuals and businesses – stand to benefit – Perspectives from leading experts across the globe – Plus a 45-page full presentation deck @PSFK | #LWPBetter Download the Full Report at: psfk.com/report/future-of-connected-life Access all Debriefs and Reports as a PSFK Member: psfk.com/membership
  15. 15. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  16. 16. ABOUT PSFK LABS PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
  17. 17. THE FUTURE OF CONNECTED LIFE The Consumer Journey To Live, Work And Play Better SUMMARY @PSFK | #LWPBetter Published May 2015

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