The essential basics before digging into Google Adwords

2. What is Google Adwords?
Google adword is a form of online
advertising where you display your ads
on google website partners, google
search page or on different websites
related to the niche of your business.
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3. Benefits of Google Adwords
Ads are displayed while prospects are
already searching for terms related to your
industry
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4. Benefits of Google Adwords
Ads can be displayed on websites that are
related to your industry
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5. Where Google Adwords are
displayed

6. Example on Google Search Page
Adword ad
Adword ad
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7. Google Adword Campaign
Organization

8. Account
Happy Kids Clothing Store
Campaign 1 Campaign 2
Girls Clothing Boys Clothing
Adgroup Adgroup Adgroup Adgroup
Fashion for Fashion for Batman Spiderman
little girls teenagers T- Shirts T-Shirts
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9. Google Adword Keyword
You normally ask yourself: who is your
reader? What is he looking for and from
there, start to set up your keyword Google adwords keyword research tool
accordingly with your target’s necessity.
What are they looking for? Google has a tool that will help you with
this process. It is called the google
adwords keytool
If you sell clothes, your keyword will be
based on what kind of clothes you sell
and the terms your niche is using to
search for this.
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10. Google Adword Keyword Tool
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11. The Google Adwords Campaign
(Inside View)
Find a name for your campaign ( could be your main keyword)
Have in mind the geographic places the campaign will be
shown
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12. The Google Adwords Campaign
(Inside View)
Decide in which type of website your ad will be displayed.
It could be on google search website, google partners websites
such as youtube or other websites related to your niche.
You can have multiple campaigns at once for one product or
you can have unique and different campaigns for different
products.
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13. The Google Adwords Campaign
(Inside View)
Ex: If you are offering children clothing, you can create
three different Campaigns inside your google adword
account:
● Google Adword Campaign 1: Female Children Clothing
(girls clothing)
● Google Adword Campaign 2: Male Children Clothing (boys
clothing)
● Google Adword Campaign 3:Baby Clothing
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14. The Google Adwords: Adgroups
Look at the campaigns: “Girls Clothing” and “Boys Clothing”.
The adgroups will hold the specific keywords related to each one
of these campaigns. See again:
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15. Further Reading
Google AdWords - Online Advertising by Google
adwords.google.com
Google's Keyword Tool - Google AdWords
https://adwords.google.com/o/KeywordTool
Inside AdWords
adwords.blogspot.com/
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