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RESUME / CURRICULUM VITAE (CV)
B.P.Dhar Contact @ Mobile: 00 91 - 90 10 10 10 03
E-Mail ID: mentorsmaster@gmail.com
_____________________________________________________________________________
OBJECTIVEOBJECTIVE
Total 30 + years of In-Depth experience on Multiple Subjects, Domains, Functionalities,
Industries Verticals & Horizontals and Technicalities with Intellectually, Analytically, Strategically,
Creatively & Scientifically proved Abilities for Planning & Implementation and best fit solution of
Man (human resources), Machine (technology) and Method (end-to-end process of excellence) to
Achieve Organization Interests, Reach Business Targets, Fulfills Management Ambitions,
Dreams to Get All Success.
ACCOMPLISHMENTSACCOMPLISHMENTS
Senior marketing professional with broad marketing experience & exposure, encompassing &
applied advanced strategic planning, extra-ordinary analysis, qualitative & quantitative research
methodologies, improved interactive marketing, creative development, innovative enhanced
ideas, 360* R&D, business process Re-engineering, workflow automation, new inventions and
continuous improvements, highly effective & dedicated man-power Development and utilization,
attractive customer’s & client’s satisfaction, media planning & publicity, trouble free process,
direct-marketing, extractions of benefits from public relation’s, Liaison, Lobbying & brokerage,
incremental sales promotion & product development, Brand building, Professional Guerilla war
with tactical mind game to beat the competitions, total business life cycle management, visual
merchandise with the abilities and skill set to provide creative, research, enthusiastic and forward-
thinking leadership in an organizational team environment. Focused on achieving continuous
improvement of business performance in & out and established win-win situation for ever & all.
STRATEGICALLY ANALYZED & EXECUTEDSTRATEGICALLY ANALYZED & EXECUTED
 Marketing Directed:- Managed Marketing Operations, Brand Marketing, Finance, Chief
marketing office management (CMO), Chief Information management, National
marketing management, Regional marketing management, Branch marketing executed,
Marketing team lead and Trainings conducted.
 Sold & Traded:- Managed Sales, Regions & Areas, Architecture build, Business
Analyzed, Retail Channels Established and Managed.
 Internet Marketed:- Managed Web Content, Social Media, Social Advertising,
Community & Networks, Executed Marketing by Search Engine, Online / e-commerce.
 Product Managed:- Portfolio, Product Strategy & Brand, Research & Analyzed (R&D),
Product Life Cycles, Technologies, Mobile Applications, Analytics, Incubations &
Sensors.
 Strategically Analyzed:- Marketing, Supply Chain Management (SCM), Pricing,
Information Architecture constructed, Market & Consumer Research specified and
Specialized.
EDUCATIONEDUCATION
☺POST GRADUATION & SPECIALIZATION:- MBA (MM) – Marketing Management, M.S (IT) -
Information Technology, MBA (IT) – IT & Management, PGDCA – Business Applications.
☺GRADUATION:- BL&IS – Library and Information Science, B.Com – Financials &
Management.
IT / SOFTWAREIT / SOFTWARE

CRM - SAP, SIEBEL, SAP – SD, BW, SFA - Sales Force Automation, Testing Tools, Microsoft
Office (Excel, Access, Word, Outlook, Power Point), VB, Oracle and PM - Project Management.
PROFESSIONALLY EXPERIENCEDPROFESSIONALLY EXPERIENCED
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Industry: Constructions, Department: Buildings, Domain: Marketing, Title: Senior Manager,
Role: Entire marketing functions through a turnaround. Assumed majority of responsibilities &
accountabilities, Employer: Royal Agencies, Activities: Marketing & Service of Interior
Decorations, Construction Materials, Supplies, Place: AP State, Area In charge: South India -
AP, TS & KA State’s, Products: Ply Wood, MDF, Laminations, Veneers, Plastic / Fibre &
Wooden Doors & Windows, Building Hardware, Tiles, Paints, Cement, POP, Glass and Service,
Brand Names: Marine, LTW, WP, Sleek, Clients: Architectures & Civil Engineers, Builders,
Customers: Buildings Private owners & Government, Vendors: Green Ply, Century Ply, Archid
Ply, Action Tessa, Duro, Jaguar, Hettich, CERA, Asian Paints, Nerolac, Godrej, Saint Gobain,
etc.
Job Description & AchievementsJob Description & Achievements
1. Implemented company’s most successful sales promotion resulting in record customer
traffic increase of 13% sales increases of over 15% and profit increases of nearly 22%.
2. One such strategy drove incremental sales growth of six percent in markets representing
nearly 50% of product-wise sales.
3. Spearheaded targeted neighborhood marketing program resulting 16%+ net sales gain.
4. Developed a New Stores Opening program in market with no brand awareness, resulting
in record traffic & sales and a sustained weekly sales increase of more than 16%.
5. Renegotiated contracts resulting in savings of more than INR. 2,50,00,000.
6. Renegotiated vendor contracts reducing budgeted expenses by 3,00,000 - 1million PA.
7. 4 Ps:- Input Extra Advantages to the Products, Prices fixed according to the
Competition, Cost, Quality & Quantity, Model, Features, etc., as per the Product Life
Cycle, Executed all result oriented Promotional activities, Selected and launched in
successful and new potential Placement locations.
8. Created promotional trade-up & add-on programs average Sales increases of 5 –15%.
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Industry: Home Appliances, Electrical & Solar, Department: Projects, WholeSale & Retail,
Domain: Marketing, Title: Sr. Manager, Role: Higher level marketing activities, Business
Development, Customer Relationship Management, Strategic Management of Marketing and
Sales Analysis, etc., Employer: Home Appliances (International) Incorporation, Activities:
Trading & Service, Place: AP State, Areas In charge: South India - AP, TS & KA State’s,
Products: Electricals, Water Heaters:- Gas, Air Heat Pump & Solar, Fans, Lights, Solar Power,
Inverters & Batteries, Brand Name: Splash, 316 G, etc., Clients: Architectures & Civil
Engineers, Builders, Customers: Buildings Private owners, Central & State Governments,
Vendors: Venus, V-Guard, Microtek, Luminious, Okaya, Khaitan, Bajaj, Havells, Kelvinator.
I. Directed the development and implementation of new frame merchandising strategy
resulting in consistent product presentation across all stores and increased ease of
customer shopping process by 15%.
II. Developed and implemented consumer research designed to improve results of our sales
promotions & Brand Management.
III. Pioneered implementation of social networks featuring direct-connect technology, which
resulted in a 22% increase in sales volume.
IV. Effectively managed annual budget of 7+ million.

V. Signed in new business, in 6 months, representing in expansion potential.
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Industry: IT - Information Technologies & Computers, Department: ERP, Domain: Software,
Title: Manager (HR), Role: IT, SD, ERP & SAP HR Operations, Employer: DesIDEA
Software Technologies Pvt. Ltd, Hyderabad, India, Activities: Project Management, Place:
Hyderabad, Areas In charge: India, Country wide operations, Products: SAP, ABAP, SD,
CRM, BW, Brand Name: DesIDEA (Designing Ideas), Clients: Brother International, USA,
Customers: DesIDEA Corporation, NJ, USA, Vendors: SAP, Microsoft, Java, Oracle.
A. Key member of strategic management team developed and implemented growth
strategies, which resulted in year on year revenue increases of more than 200%.
B. Developed and directed various programs achieving redemption rates of 15 – 25%.
C. Utilized sales prospecting & contact management database system, improving
productivity by over 20%.
D. Directed design, development, testing and subsequent national rollout of new
presentation system resulting in average transaction increase of more than 5%.
E. Established in-house agency resulting in annual savings of over 7,50,000.
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Industry: Chemicals > Bulk Drugs > Pharmaceuticals > Medical & Health, Department:
Marketing, Domain: SCM - Supply Chain Management > Logistics > Transportation > Materials /
Warehouse Management > Stores, Title: Manager, Role: Management of SCM, Employer:
SaiRam Enterprises, Activities: Sales & Distribution, Marketing, CRM, Logistics,
Transportation, Supply Chain, Warehouse & Materials Management and FI/CO, Place:
Hyderabad, AP State, India, Areas In charge: South India > AP, TS, KS & TN, Products:
Industrial Chemicals, Brand Name: Acetyl Chloride, Clients: Dr.Reddy’s Labs Ltd, Hetero
Drugs, Matrix, Aurobindo Pharma, Divis Laboratories, Amruthanjan Ltd, Satwik Drugs Ltd,
Sanmar Speciality Chemicals Ltd, Shasun Drugs & Pharmaceuticals Ltd, Aqua Chemicals (P)
Ltd, ION Exchange and others, Customers: Brufin, Ibuprofin Mfgs, Vendors: Excel Industries
Ltd.
 Increased franchisee participation in national and local marketing initiatives, resulting in
two year, sales increase of 12%.
 Implemented a downloadable “On-hold” messaging system reducing store labor hours
and related costs.
 Developed and implemented national Neighborhood Network, which achieved an ROI of
69% in four months.
 Reduced annual department operating expenses by over 10%.
 Blueprinted the chain’s first national direct mail promotion, which resulted in sales gain of
over 1 million.
 SWOT: Utilized Strengths, Identified and Conquer Weaknesses, Got the advantages
from the Opportunities and Neutralized Threats.
 Designed two categories national sales events, resulting in record sales and the
company’s highest competitive sales performance for the year.
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Industry: FMCG, Medical & Health, Department: Retail & WholeSale, Domain: Sales, Title:
Assistant Manager, Executive, Role: Total Sales Management, Employers: Sapthagiri
Enterprises and Srinivasa Enterprises, Activities: Sales & Marketing, CRM, Finance & Accounts,
and Management, Place: Madanapalle, AP & Near Bangalore, KA, Areas In charge:

Madanapalle Revenue Division, AP & South Karnataka, Products: Cigarettes, Matches,
Electricals, Condoms, Brand Names: Gold Flake, Kings, Wills, Nirodh, Wimco, Clients:
Whole Sellers, Customers, Super Markets, Malls, Retail & WholeSale Merchants, Vendors: ITC,
VST, GST, Govt. of India, Wimco, Bajaj Electricals.
• Initiated a comprehensive, relational marketing program, which increased customer
retention by over 10% -- in the first month -- and achieved 8:1 ROI in less than 6 months.
• Improved Host relations, resulting in increased business support, 30% decrease in host
advertising media costs and increased exposure to Host customers.
• Participated in strategic development and implementation of concept re-imaging, which
resulted in double-digit comparable store sales increases.
• Developed and implemented multi-tiered gift certificate sales promotion resulting in 25%
sales increase.
• Blueprinted Public Relations & publicity strategies resulting in 90+ million
• Pioneered a breakthrough media strategy improving ROI by nearly 100%.
• Spearheaded development and implementation of merchandising network improving
franchisee participation in company-sponsored programs from 10 - 40%.
• Created premium promotion resulting in sales increase of 11%.
• Hired, trained and managed internal agency staff of 16.
• Planned, developed and managed sales promotion strategies for 60 store traditional
grocery and 5 superstore chains.
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Consultant / Business Partner - Owner / Freelancer / Family BusinessConsultant / Business Partner - Owner / Freelancer / Family Business
 IT Minds, Software Training Institute, Hyderabad, TS.
 HIET - Hyderabad Institute of Education & Technology, Secunderabad, India.
 Executive Member, Gowthami Academy Junior College, Hyderabad, T.S.
 Superprecise Medisys & Softech Ltd, Hyderabad, India.
 Skylark Infowaves Pvt. Ltd, Hyderabad, India.
 Media Solutions, Hyderabad, India.
 Surveys conducted about Cooking Gas for Safety & Security precautions and
preventions.
 Worked for International Online Recruitment and provided HR Solutions.
 Shares, Stock Exchanges, Insurance Companies, Government and Pvt & Ltd
Companies.
 Spicy Corner, Secunderabad, India.
 Kwality Silk Industries, Madanapalle, A.P, India.
 Graind Wel Powders, 24-8-93 to 23-8-95, Flour Milling, Madanapalle, A.P, India.
 Sri Balaji Rice and Flour Mills.
 Fair Price Shop, Government of A.P. State.
 Sri Girija Ganesh Transports.
 SWAS - Service With A Smile, NGO - Non Government Organization.
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““CERTIFICATIONSCERTIFICATIONS””
☺ (I). Sales & Marketing:- 1. Sales & Marketing Management, 2. Sales & Marketing Strategies
of New Millenium, ☺ (II). CRM:- 1. Customer Relationship Management, 2. Consumer Voice,
☺ (III). Exports and Imports / Foreign Trade / International Business Management:- 1.
Export Marketing Through Internet, 2. Export Process and Procedures, ☺ (IV). SCM:- 1. Supply
Chain Management & Logistics, 2. Workshop:- Supply Chain Management, ☺ (V). ERP:- 1.
Enterprise - wide Information Systems, 2. Entrepreneurial Development Programme, 3.
Entrepreneurship, 4. Enterprise Resource Planning, ☺ (VI). PM:- Project Management, ☺ (VII).

Consultancy:- Challenges and Prospects in Consultancy, ☺ (VIII). Communication Skills:- 1.
Public Speaking and Interview Skills, 2. Spoken & Written English, ☺ (IX). Finance & Control:-
Financial Management, ☺ (X). TM:- Technology Management: Prospects & Profits, ☺ (XI).
Quality Management:- 1. Implementation of ISO 9001: 2000, 2. Six Sigma – A Process for
Business Excellence, 3. Statistical Process Control Techniques, ☺ (XII). Computer / IT /
Software:-1. Computer Concepts, 2. Computer and Science Programme, 3. MCSD:- Microsoft
Certified Solution Developer (MCSD), ☺ (XIII):- Emotional Intelligence for Business Excellence,
☺ (XIV). Licensed:- Authorized by IRDA, Exam Qualified for All Insurance & Financial activities.
COVERING LETTER
B.P.Dhar Contact @ Mobile: 00 91 - 90 10 10 10 03
E-Mail ID: mentorsmaster@gmail.com
Dear Sir / Madem,
I am interesting to take responsibilities and do the Smart work & Hard work
effectively, sincerely, dedicatedly and successfully by utilizing my experience, education and
skills.
If you provide me the suitable employment in your’s esteemed company, I will put my best efforts,
time, skills and knowledge for the organization growth. Please go through. Please find attached to
this email, a copy of my CV, for your kind consideration. I feel I would be an excellent candidate
for your above vacancy as it closely matches my skills and experience. I look forward to hearing
from you.
I am requesting you for Interview if my profile is suitable to you. Please make
arrangements of interview schedule time, date and place as soon as possible.
Thank you very much, Have a Good Day, Bye Now,
Yours sincerely
B.P.Dhar.
Specialized - Functionalities / Multiple Skills : Exposure & / InterestSpecialized - Functionalities / Multiple Skills : Exposure & / Interest
Sales, Marketing & Research, Business Development, Business-to-Business (B2B), Business-to-
Customer (B2C), Dealer & Distribution Network, Retailing, CRM, Customer Service, Social
Media, Advertising / Public Relations (PR), Event Management, FMCG, Imports / Exports,
Consultancy, Business Intelligence, Strategy and Analysis, Knowledge Sharing & Transfer, SCM-
Supply Chain Management, Supplier Relations, Warehouse & Inventory Management, Materials
Management, Logistics, Transport, Courier / Freight, Vendor Management, Operations Planning,
Production Planning, Printing / Packaging, Shipping / Marine Services, R & D, IT / Computers –
Software / Hardware, ITES / BPO, ERP Implementation, e-Commerce, HR, Administration &
Secretarial, Recruitment / Placement Co-ordination, DotCom, E-Learning, ISP, Banking /
Financial Services & Control, Accounts, Insurance, Education, Teaching, Automotive / Ancillaries,
Pharmaceuticals / Petro / Chemicals, Entertainment / Media / Publishing, KPO / Analytics, Facility
Management, Aviation / Aerospace, Travel / Tourism & Airlines, Hotels / Restaurant, Beverages /
Liquor, Food & Packaged Food, Real Estate, Construction, Mining, Cement, Ceramics & Sanitary
ware, Paints, Wood, Consumer Electronics / Appliances, Electrical / Switchgear, Engineering /
Procurement, Purchase, Hospitals & Health Care, Textiles / Yarn / Fabrics / Garments, Gems &
Jewelers, Government / PSU, Iron / Steel, Office Equipment / Automation, Paper, Machinery /
Equipment, Manufacturing, Oil / Gas / Petroleum, Telecom, Entrepreneurship, Quality Survey and
Others.
Business Analyzed with Techniques: PESTLE
i. Political:- The Current and potential influences from political pressures.
ii. Economical:- The local, national and world economy impact.
iii. Sociological:- The ways in which a society can affect an organization.
iv. Technological:- The effect of new and emerging technology.

v. Legal:- The effect of national and world legislation.
vi. Environmental:- The local, national and world environmental issues.
{ Soft Skills } --> PEOPLE
P Problem Solving (judgment, logic, conflict resolution).
E Ethics (courtesy, honesty, professionalism).
O Open Mindedness (flexibility, open to new ideas, positive outlook).
P Persuasiveness (diplomacy, communication, listening skills).
L Leadership (accountability, management, motivational skills).
E Educational Interests (Continual thirst for knowledge & skills).
‘Award’Award’
Signed and Certificate Issued by Late. “Smt. Indira Gandhi”, President: D.B.H.P.S. and
Former “Honorable. PRIME MINISTER”, Government of India.
‘‘Appreciation’Appreciation’
For The Best Advices about Reforms given To Sri. Nara Chandra Babu Naidu,
Appreciated by Honorable “CHIEF MINISTER” Govt. of AP State, India.
Professional MembershipProfessional Membership
1. American Studies Research Center 2. United States Educational Foundation in India
3. Consultancy Development Centre 4. Universal Foundation for Training & Information
5. SAP.COM, Germany 6. Computer Society of India
7. MBA’s Association 8. National Association of Computer Trainers
9. Oracle.com 10. Forbes.com
11. NAASDOC 12. Gartner.com
Association
IIBA, CIO, PMI, Modern Analyst, McKinsey, IDC, Nielsen, Fortune, Alexa, Frost, Sales Force,
Bernes & Noble. APMP, CRISIL, Fitch Ratings, Dagong, AACE International, Standard & Poor’s,
Moody’s, Search Data Center, Search CIO, Tech Target, V Systems Design, Trade Pub,
Amazon.
Member - Library / Book ClubMember - Library / Book Club
The British Library ICFAI Book Club
Comdex Computer Book Club National Book Trust of India Book Club
State Central Library City Central Library
City Library Visalandhra Book Readers Club
Leadership ActivitiesLeadership Activities
• PRESIDENT, College Students Union, elected Unanimously for Two Terms.
• First Class SCOUT, 5 years by Asst. Commissioner Ministry of Education, Govt. of A.P.
• CADET, Conduct & Character, NCC, Central Government of India.
Spiritual & PhilosophicalSpiritual & Philosophical

1). Osho Melvana Meditation Centre, 2). ISCON:- International Society for Krishna
Consciousness, Founder Acharya: His Divine Grace A.C. Bhaktivedanta Swami Prabhupada,
3). Jiddu Krishnamurti Centre, Sri Aurobindo Society, 4). The National Spiritual Assembly of the
Baha’is of India, New Delhi, 5). Maharshi Mahesh Yogi (Transdental Mediation).
General InformationGeneral Information
Joining Time:
Immediately
Expected CTC: As per Market
Range & / Org. Norms & Negotiable
Re Location: Any Country / Place
Passport : Yes Driving License: Inter & National References : Will provide
Living Status : Single Travel: Abroad / Local: OK Required Designation: Suitable: Equal
☺THANK YOU☺ ☺Have a Nice Time☺ ☺ Bye Now☺

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