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Similaire à Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns--FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT
Similaire à Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns--FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT (20)
Plus de Project for Public Spaces & National Center for Biking and Walking
Plus de Project for Public Spaces & National Center for Biking and Walking (20)
Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns--FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT
- 1. FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT . Pro Walk / Pro Bike / Pro Place, September 10, 2014 Lucas Cruse, AICP Research Associate ITS, Traffic Operations and Safety Program Center for Urban Transportation Research (CUTR) University of South Florida (USF)
- 2. Safety Coalition Emphasis Areas •Data, Analysis, and Evaluation •Law Enforcement and Emergency Services •Driver Education and Licensing •Highway and Traffic Engineering •Communication Program •Outreach Program •Legislation, Regulation, and Policy
- 3. Initial Campaign Launch in Highest Crash Counties •Blue – Top 10 •Miami-Dade •Broward •Palm Beach •Hillsborough •Orange •Pinellas •Duval •Polk •Volusia •Lee •Pink – 11 to 15 •Pasco •Escambia •Brevard •Marion •Sarasota
- 4. Program Evaluation •Go beyond crashes •Understand behavior •Focus resources
- 5. ATAT Campaign and Events Surveys •Awareness of campaign •Understanding of laws •Perceptions of safety
- 6. Program Evaluation - Methods Link questions with observations Questionnaire •Awareness of campaign •Understanding of laws •Perceptions of safety Behavior Observations •Crossing location •Traffic signal compliance •Distraction •Vehicle interactions •Demographics
- 7. 2014 Overall Program Evaluation •6,374 observations •1,175 surveys •81 intersections
- 8. Program Evaluation - Results •18% had seen campaign (up from 13% in 2013) •73% cross at the crosswalk •51% fully obey traffic signals when crossing in crosswalk •41% pushed the ped button when present •24% biked on the roadway Observation Stats
- 9. Linked Surveys with Observations •Of those both observed and asked, the majority both know the law and follow it •85% state that they press the pedestrian button, but only 63% were observed doing so •Only 50% of roadway bicyclists state that you should bike with traffic and were observed doing so •30% state that they know to cross with white man, but were observed crossing against the signal
- 10. Program Evaluation - Results Knowledge of campaign did not directly improve behavior Poor knowledge of the law Need targeted campaigns Know the law, but don’t follow it Need targeted enforcement Need design solutions as well
- 11. High Visibility Enforcement •Funded contracts with individual law enforcement agencies •Targeted on high crash locations •Documentation of operations •Time & Location •Number of officers •Contacts made •Warnings & citations by each statute section •Conducting survey to understand policies and practices
- 12. High Visibility Enforcement •Phase 1 Evaluation •20 agencies •March – August 2014: preliminary data •12,400 contacts made •8,000 warnings •2,700 citations •Next steps: •Map locations •Review statutes cited •Compare with crashes •Phase 2 starting soon Motorists Pedestrians Bicyclists # Warnings 1,748 5,554 765 # Citations 1,449 1,121 157 # Contacts 3,263 7,717 1,427
- 13. Laws Synopsis Cue Card
- 14. Police Roll Call Videos •Crash Types •Behaviors •Statutes
- 15. Plans for 2015 •Expand campaign to top 15 counties •Use evaluation results to: •Develop targeted campaign messages •Continue and expand enforcement activities •Naturalistic Bicycling Study