Social video is generating more engagement than other digital content, with 1200% more shares than text and images. High quality, emotionally engaging storytelling focusing on human experiences will resonate most with audiences in 2016. APZmedia creates transmedia content through filmmaking, advertising strategy, and documentary sensibilities. They produce travel, brand and documentary videos that highlight emotional cores to inspire exploration. Their work for clients like Antlos, Germany Tourism and SVBG generated hundreds of thousands of video views and social shares.

1. WE BLEND ART, STRATEGY AND TECHNOLOGY
TO MAKE THE ORDINARY, EXTRAORDINARY
APZmedia

2. VIDEO MARKETING TRENDS FOR 2016
1200%more shares generated by social video than text and images combined.
62% of consumers are more likely to have negative
perception of a brand that published a poor quality video.
2016 storytelling, engaging and emotional stories
that utilize great design an content formats will stand out this year and
beyond.
Sources: brightcove | aberdeen | justcreative
apzmedia.com

3. apzmedia.com
WE CREATE HIGH QUALITY TRANSMEDIA CONTENT
FOR SOCIAL MEDIA CAMPAIGNS
BY SEARCHING THE EMOTIONAL CORE
OF PEOPLE, BRANDS AND DESTINATIONS

4. OUR UNIQUE SKILLSET:
THE STRATEGY FROM ADVERTISING
Over 7y of campaign work with top tier international agencies.
THE QUALITY OF FILMAKING
A strong technical background in film production.
THE SENSIBILITY OF DOCUMENTARY
Years of field experience in storytelling projects.
apzmedia.com

5. WHAT WE DO:
Inspiring the crave to travel and explore the world.
TRAVEL VIDEOS
Making visible the human essence within a brand.
BRANDED CONTENT
Turning real stories into cinematic expericences.
SPONSORED SHORT DOCS
apzmedia.com

6. ANTLOS
#BetterOnBoard Campaign: a webseries
to promote the AirBnB for sailing.
We helped Antlos in the positioning of
its brand through content strategy and
targeted visual storytelling.
[ Watch the case study ]
395KVIEWS ON
FACEBOOK
1.1KSHARES ON
FACEBOOK
apzmedia.com

7. GERMANY NATIONAL
TOURISM BOARD
Germany reunified. 25 years on.
Highlighting less known touristic attractions in the
XXI century Germany.
[ Watch the campaign ]
1.3MVIEWS ON
YOUTUBE
apzmedia.com

8. SVBG
Barcolana: the world’s most crowded
sailboat race.
We tell the story behind the spirit of a race
that resonates from the ancient times of
Ulysses till this day.
[ Watch the project ]
apzmedia.com
65KVIEWS ON
FACEBOOK
1.5kSHARES ON
FACEBOOK

9. “Man cannot discover new oceans
unless he has the courage to lose sight
of the shore.”
Andrè Gide

10. apzmedia.com
ME@APZMEDIA.COM