Reinforcement to the Social Media Management lessons

1. Pablo Moya Rodrigo
@ponunpablo

2. INDEXINDEX
● Digital Smile
● Sensible use
● A.I.D.A.
SOCIAL MEDIA, management and digital marketing

3. Digital Smile
DIGITAL SMILE
Working in Social Media should be
based in self confidence and a positive
attitude.
You should not forget you are
engaging with people.
We should try to transmit this humanity and this
good vibe, so it is very importan to keep your
social media activity under a big Digital Smile.

4. Digital Smile
Your digital smile has two functions:
Keep your media profile unaware
of any bad mood you could have.
A bad day, a grumpy mood, feeling
apathyc or sick, having the worst figth
with your partner or your landlord
asking for a due payment... Your
audience could not, and should not be
aware of it.
Keep your audience the most
receptive posible.
Psicologically, human beings are more
receptive to a smile and a good sense of
humor, and, we are trying to reach them,
not only as a costumers, but also at a
human level.

5. Digital Smile
A digital smile is a representation of your
communication skills
How you talk, how you write is how
you engage with other people, so,
you need to be able to transmit not
only your message but even your
mood, your positivism.
It's very important not only had a good writing
skills but also a great speaking skills.
As important as how you
transmit is how you engage with
your audience, you need to keep
engaging them in an emotional
level, so you can be sure your
message leave some impression
on them.

6. Digital Smile
In conclusion, your digital smile it is not only a
window to your audience, but even a way to engage
to their emotions, allowing your message to leave a
mark in them.

7. Sensible Use
Font: David Chang
Some of the most difficult moments on
Social Media are when you need to find
the balance.

8. Sensible Use
Social Media demands of your attention
As a Community Manager you need to keep yourself updated with
the new trends, news and events from the press to keep yourself
updated and prepare your daily estrategies according to those
information.
Social Media demands of your emotion
As a Community Manager you need to keep yourself aware of any
disaster that could happened or any misery could be happening to a
human being and keep your audience's heart warmed and
comfortable.

9. Sensible Use
The less is more
It could sound obvious, but when you are working in Social Media,
as bad is the lack of information as it is the excess.
You need to keep your updates and articles in a balance between
being forgotten anb being loathed.

10. A.I.D.A.
Getting engagement
Until now, we have been learning how to talk with your audience,
how to keep the human touch in your relationship with your targets and how
to keep your digital smile shinning.
But now, we are going to see how to engage with your audience, how to
made your message leave an impression and how to get your business to be a
successfull brand, inside and outside Internet.
The AIDAAIDA Model
It is a sales method based in the need of an external estimuli to the
costumer to react to a sales product.

11. A.I.D.A.
The model follows this estructure

12. A.I.D.A.
Awareness (attention)
In this stage you are going to need all your creativity to get the attetion of
your potential customer. It will be useful an unusual enviroment or a flashy
tactic.
Interest
Once you get the costumer's attention you need to get their interest, give
them something possitive about the product, exploiting its values, the creative
process or the investigation fullfiled.
All four stages are defined as

13. A.I.D.A.
Desire
In this stage is where you are going to awake the client's needs to buy your
product, why and where buy it.
Action
Quoting Men in Black “A person is smart. People are dumb, panicky dangerous
animals and you know it.” In this stage your audience need to know what to
do, and you are going to tell them. It is vey important use Imperative forms in
this stage.
All four stages are defined as

14. How to use AIDA Principles to Revitalize Your Content
http://iboxseo.org/2014/03/03/how-to-use-aida-principles-to-revitalize-your-content/
Hot Tips for Creating the Perfect Social Media Post [Infographic]
http://sociallysorted.com.au/hot-tips-perfect-social-media-post-infographic/
10 Tips for Writers on Creating Perfect Social Media Posts
http://blog.bookcountry.com/tips-writers-social-media-posts-guy-kawasaki-peg-fitzpatrick/
30 Tips For Publishing Perfect Social Media Posts
http://www.anumhussain.com/presentations/tactical-tips-publish-social-media-posts
5 Tips for Writing the Perfect Social Media Post
http://www.business2community.com/social-media/5-tips-writing-perfect-social-media-post-01055078
For your interest

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SOCIAL MEDIA, management and digital marketing