Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report. Coverage Summary Total Cities: 16 Total Head-ends: 93 In-House Channels: 400+ Data Source: Ozone Soution, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.

1. Cable TV Analysis
Monthly Report June 15

2. About Ozone Solution Pakistan:
Ozone Solution Pakistan is a UK based media monitoring and
tracking company having potential to cater to emerging media
tracking needs in the industry. Ozone Solutions carries the vision to
partner with Pakistani industry in meeting challenges posed by
new and emerging media platforms like Cable TV, Digital Media &
FM Radio through a unique blend of foreign experience and local
talent. Currently, Ozone is the only company in Pakistan to provide
tracking of In-House Channels operated by cable providers.
Countrywide Tracking
Coverage till June 2015
Coverage Summary
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
S# CITIES CABLE HE
1 KARACHI 21
2 LAHORE 31
3 ISLAMABAD 4
4 RAWALPINDI 6
5 MULTAN 10
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 2
10 BAHAWALPUR 1
11 RAHIM YAR KHAN 1
12 HYDERABAD 1
13 SUKKUR 1
14 GUJRAT 1
15 MUZAFARABAD 1
16 KHARIAN 1
Disclaimer: OSP does not track all In-house cable channels operating
in its covered cities.

3. Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable
in-house channels. It does not include advertisers like Real Estate, Beauty
Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in
Lahore DiGi Network is being distributed by 14 head-ends that airs similar
transmission, in such cases, only a single head-end is monitored that will
give 100% error free monitoring report.

4. Trend Analysis
Comparison May 15 – June 15
Total Minutes of Corporate Commercial Air Time Only
* June 2015 CAT has decreased 41% as compare to May 2015.
May-15
June-15
213,627
127,049

5. Top 10 Categories
% Share of Advt. (Corporate) Minutes
33%
16%
11%
9%
7% 7% 6%
4% 3% 3%

6. Top 10 Advertisers
% Share of Advt. (Corporate) Minutes
23%
18%
13%
11%
8%
7% 6%
6%
5%
4%

7. Top 10 Brands
% Share of Advt. (Corporate) Minutes
24%
20%
13%
11%
7% 7%
6%
4% 4% 4%

8. Top 10 Cable Networks
% Share of Advt. (Corporate) Minutes
16%
15%
12%
11%
10%
8%
8% 8% 7%
6%

9. Top 10 Channels
% Share of Advt. (Corporate) Minutes
13%
12% 12%
11%
9% 9%
9% 8% 8% 8%

10. All Cities CAT
% Share of Advt. (Corporate) Minutes
29%
12%
11%
9%
8% 7%
6%
5% 5%
4%
2%
1%

11. Trend Analysis
Comparison City Wise May 15 & June 15
Total Corporate CAT Minutes of Advertising
29%
12%
11%
9%
8%
7%
6%
5% 5%
4%
2%
1%
0%
26%
6%
21%
6%
5%
9%
7% 7%
3% 3%
1%
2%
1%
June-15 May-15

12. THE END
For query on DATA, please contact:
OZONE SOLUTION
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. IMRAN AHMED SHAIKH
imran@ozonesolution.co.uk
0300-8298311