Analysis: Media Track Pakistan - The analysis are based on Spend (calculated on Tariff) - The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively. - This study covers Ground based structure, Roof top, Wall hanging, Overhead bridge,  Pedestrian bridge etc, minimum of 10X20 sqf size board.

1. OUT OF HOME (OOH)
Monthly Report September’14

2. About the Report
Analysis: Media Track Pakistan
• The analysis are based on Spend (Tariff rates applied)
• The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively.
• This study covers Ground based structure, Roof top, Wall hanging, Over head bridge,
Pedestrian bridge etc, minimum of 10X20 sqf size board.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of
experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive benchmarking.
Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued partners in faulty,
deviated and drop spots.
We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print
monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies,
Media and PR Companies.

3. SNAPSHOT
• Fashion Category remain highest spending category of the month followed by
Educational Institutes.
• Unilever Pakistan remain the top spender of the month followed by Hum Tv and Gul
Ahmed.
• Hum Tv is the top advertised brand on OOH.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The
reason my be long road length and high rates.

4. Trend Analysis
Monthly Analysis
Jan – Sep 2014

5. Top 20 Categories
OOH
September 2014

6. Top 20 Sub Categories
September 2014

7. Top 20 Advertisers
September 2014

8. Top 20 Brands
September 2014

9. Most Clutter Roads - Karachi
September2014

10. Most Clutter Locations – Karachi
September 2014

11. Bill board Analysis
Structure Wise
September 2014

12. Bill Board Analysis
Size Wise
September 2014

13. For query on DATA, please contact:
Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:
secretariat@pas.org.pk
THANK YOU