PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period April 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
2. Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job
opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from 38 English,
Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored.
Weekly / Monthly / Bimonthly Magazines and Digest monitor for this
study.
4. 0.7%
0.8%
0.8%
0.8%
0.9%
1.0%
1.1%
1.2%
1.4%
1.5%
1.7%
2.1%
2.3%
2.4%
3.5%
4.3%
4.4%
4.6%
7.3%
15%
PTCL
UNITED BANK LTD
HABIB BANK LTD
GHANI BUILDER & DEVELOPERS
AIMAL BUIDERS & DEVELOPERS
URBAN DEVELOPERS ASSOCIATES
GOVERNMENT OF KPK
ROYAL RESIDENCIA LAHORE
EXECUTIVE BUILDER
STAR MARKETING
BAHRIA TOWN
TREET CORPORATION
OXFORD UNIVERSITY PRESS
IZHAR GROUP OF COMPANIES
GOVERNMENT OF SINDH
DEFENCE HOUSING AUTHORITY
FAZAIA HOUSING SCHEME
PAKISTAN SUGAR MILL ASSOCIATION
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
5. 0.9%
0.9%
0.9%
0.9%
0.9%
1.0%
1.1%
1.1%
1.1%
1.1%
1.2%
1.4%
1.6%
1.6%
1.7%
1.7%
2.9%
3.2%
3.2%
4%
PUNJAB INFORMATION TECHNOLOGY
PUNJAB ENERGY EFF & CONSERVATION
FOOD DEPARTMENT PUNJAB
MUSLIM COMMERCIAL BANK
HONDA BR-V 7 SEATER SUV
AGRICULTURAL DEPARMENT OF PUNJAB
DEPARTMENT OF POWER PUNJAB
MOBILINK JAZZ
HABIB BANK LTD
UNITED BANK LIMITED
SENATE OF PAKISTAN
SPORTS & YOUTH AFFAIRS SINDH
GOVERNAMENT OF SINDH
BAHRIA TOWN
GOVERNMENT OF PAKISTAN
PAKISTAN BUREAU OF STATISTICS
NATIONAL BOOK FOUNDATION
MINISTRY OF HEALTH PUNJAB
LDA CITY
GOVERNAMENT OF PUNJAB
12. UBL
24%
MCB
20%
HABIB BANK
17%
SINDH BANK
9%
BANK AL HABIB
6%
MEZAN BANK
6%
BANK OF PUNJAB
4%
NBP
3%
ALLIED BANK
3%
HABIB METROPOLITAN
2%
FINCA BANK
1%
BANK ALFALAH
1% ATLAS
BANK
1%
ZARAI
TARAQIATI
BANK
1%
OTHERS
2%