This presentation is all about e-commerce business and its advancements. Types of e-commerce business models and why e-commerce is needed and its pros and cons.
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Ecommerce Business in India
1. LAKSHMI NARAIN COLLEGE OF TECHNOLOGY-
EXCELLENCE
Seminar
“E-commerce business in India”
Submitted to-
Gajendra Sir
Submitted by-
Palak Arora
2. Agenda-
1. Introduction
2. Ecommerce business models
3. Why we need ecomm business
4. How to start ecomm business
5. Current state of ecomm in India
6. Key Drivers of ecomm
7. Top 10 ecomm brands
8. Pros and cons
9. Conclusion
3. E-commerce short for electronic commerce, is trading in products or services
using computer networks, such as the Internet. Almost any product or service
can be offered via ecommerce, from books and music to financial services and
plane tickets.
E-commerce draws on technologies such as mobile commerce, electronic funds
transfer , Internet marketing , online transaction processing .
E-commerce
4. E-commerce Business
Online Goods
Services
• E-books
• Software
• Streaming media
Retail Services
• Banking
• Food ordering
• Travel
• Grocery
Market place
Services
• Advertising
• Auction
• Wallet
• Comparison
shopping
Consumer
Services
• Help desk
• Call centre
• Live support
service
5. Business - to - Business (B2B)
Business - to - Consumer (B2C)
Consumer - to - Consumer (C2C)
Consumer - to - Business (C2B)
Business - to - Government (B2G)
Government - to - Business (G2B)
Government - to - Citizen (G2C)
6. Business - to - Business (B2B)
Website following B2B business model sells its product to an
intermediate buyer who then sells the product to the final customer.
As an example, a wholesaler places an order from a company's website
and after receiving the consignment, sells the end product to final
customer who comes to buy the product at wholesaler's retail outlet.
7.
8. Business - to - Consumer(B2C)
Website following B2C business model sells its product directly to a
customer.
A customer can view products shown on the website of business
organization. The customer can choose a product and order the same.
9.
10. Consumer - to - Consumer (C2C)
Website following C2C business model helps consumer to sell their
assets like residential property, cars, motorcycles etc. or rent a room
by publishing their information on the website.
Website may or may not charge the consumer for its services.
Another consumer may opt to buy the product of the first customer by
viewing the post/advertisement on the website.
11.
12. Consumer - to - Business (C2B)
In this model, a consumer approaches website showing multiple business
organizations for a particular service. Consumer places an estimate of amount
he/she wants to spend for a particular service.
For example, comparison of interest rates of personal loan/ car loan provided by
various banks via website. Business organization who fulfills the consumer's
requirement within specified budget approaches the customer and provides its
services.
13.
14. Business - to - Government (B2G)
B2G model is a variant of B2B model. Such websites are used by
government to trade and exchange information with various
business organizations.
Such websites are accredited by the government and provide a
medium to businesses to submit application forms to the
government.
15.
16. Government - to - Business (G2B)
Government uses B2G model website to approach business
organizations.
Such websites support auctions, tenders and application submission
functionalities.
17.
18. Government - to - Citizen (G2C)
Government uses G2C model website to approach citizen in general.
Such websites support auctions of vehicles, machinery or any other material.
Such website also provides services like registration for birth, marriage or
death certificates. Main objectives of G2C website are to reduce average time
for fulfilling people requests for various government services.
19.
20. There are multiple reasons for this-
1. The internet penetration and awareness has increased tremendously
in India in last 10 years.
2. ‘one touch internet in mobile’ is available every where in India
now.
3. India is the youngest country in the world and one of the most
populated, and so, it is a big market for everyone.
Why to start ecommerce business
21. 1. Figure out a perfect name.
2. Get your online store made.
3. Registering an e-commerce company in india.
4. How to get payment gateway in india.
5. E-commerce logistics.
6. How to market your business.
How to start e-commerce business in India
23. 1991: Introduction of E-Commerce.
2002: IRCTC teaches India to Book ticket online.
2003: Introduction of Low Cost Airline.
2007: The Deep Discounted model of Flipkart.
The past-
24. Today, the online shopping has become a trend in India and the
reason behind is attractive online websites, user friendly interface,
bulky online stores with new fashion, easy payment methods (i.e.
secure pay online via gateways like paypal or cash-on-delivery)
Further, the addition of discounts, coupons, offers,30days return
guarantee, 1-7 days delivery time, etc. to the online shopping and
the E-Market have added new flavors to the industry.
2015: Current Scenario
25. * Social Media as a Lead Generation tool.
* Price comparison engine.
* Online Grocery Store.
* Innovation in logistics.
The way forward-
26.
27.
28.
29. 1. Large percentage of population subscribed to broadband Internet.
2. Explosive growth of Smartphone users.
3. Rising standards of living as result of fast decline in poverty rate.
4. Availability of much wider product range.
5. Competitive prices compared to brick and mortar retailer.
6. Increased usage of online classified sites, with more consumer buying
and selling second-hand goods.
Key drivers in Indian e-commerce
31. Pros of e-commerce business
1. Flexibility & speed.
2. Low startup cost.
3. 24/7 ecommerce operation.
4. No need for physical store.
5. Lots of choices.
6. No need to handle currency notes.
32. 1. Fierce competition.
2. Longer time to establish awareness & trust.
3. Technical issues.
4. Lack of personal touch.
5. Inability to experience the purchase before.
6. Delay in receiving goods.
Cons of ecommerce business
33. E-commerce had made the various useful changes and had
also add in the standard of living.
E-Commerce provides a universal platform to support
commercial / business activities across the globe.
Conclusion-