India's First Financial Helpline.

1. Corporate Update

2. Promoter Background
Name : Gaurav Singh Khurana
Educational Qualification : MBA – IMT Ghaziabad (1997)
BBS – Delhi University (1995)
Work Experience : National Sales Head
ING Investment Mgt India
Vice President & National Sales Director - Cross Sell
Global Consumer Bank, Citibank N.A.
Asst Vice President & Branch Head
Global Consumer Bank, Citibank N.A.
Named Account Manager – Sales & Distribution
Xerox

3. Line of Business
Financial Services : Dialabank.com
Travel : Dialatrip.com
Social Media : Tweetface.co
E-Commerce : Shopia.in
Events : Eventaway.com

4. What is Dialabank ?
1. India’s First Financial Helpline
2. Available to consumers online – www.dialabank.com and on a local number
“600-11-600” across 18 cities in India (the number is available to us in 240
cities)
3. Tie-Ups with leading Banks / Insurance / Inv Mgt companies
4. Offers the client the option to reach a “Single Relationship Manager” who
represents multiple manufacturers (therefore helping the client save time
and effort in comparing products to find the best offer)

5. Why Dialabank ?
1. High Customer Need : Clutter of Product Manufacturers therefore need to
Compare & Buy
2. Domain Expertise : 11 Yrs experience in Fin Service – Distribution
Manufacturing Banking / Insurance / Investments
3. High Scalability : Ability of the model to operate at a Pan-India level
Tap overseas markets with similar distribution models
4. Large Market Size : Middle / Upper Middle Class consumers
5. Increased Remote Channel : Higher use of Online and Phone Channel
services
6. Usage : 110 Million + Internet Users
600 Million + Mobile Users

6. Vision
To create India’s Biggest Financial Helpline on
Phone & Internet, that together make us the Largest
Financial Services Distribution Platform in the country.

7. Operating Model
Customers
Dial-A-Bank
www.dialabank.com
600-11-600
Banks / NBFCs
Insurance Cos
Investment Mgt Cos
 Pan Country
 Complete Life Cycle
Find the right product
for the client
 110 Million Internet Users
 600 Million Phone Users
 Multiple Products
 Multiple Manufacturers
 Find the right client for the
manufacturer
B 2 C B 2 B

8. Product Portfolio
 Home Loan (Axis / PNB / Stanchart / Reliance / Firstblue / Indiabulls)
 Loan Against Property (Axis / PNB / Stanchart / Reliance / Firstblue / Indiabulls / Fullerton)
 Business Loan (HDFC / Stanchart / Fullerton / Reliance Capital)
 Personal Loan (HDFC / Stanchart / Fullerton)
 Gold Loan (HDFC / Reliance )
 Car Loan (HDFC / Reliance Capital)
 Education Loan (Credila)
 Credit Card (HDFC / Stanchart)
 Life Insurance (all leading players)
 Non Life Insurance (Max Bupa / Appollo Munich / United India)
 Fixed Deposits / Bonds (all leading players)
 Mutual Funds (all leading players)
 BSE / NSE Trading (signed but not active)
 Commodities (signed but not active)
Banks / NBFCs
Insurance Companies
Investment Mgt Cos

9. Business Strength / USP
 Very Strong Online Financial Distribution Platform
 India’s First Financial Helpline
 Tie-Ups with Leaders in the Financial Services Industry
 Complete Product Portfolio (Banking, Insurance and Investments)
 High Scalability (Pan Country / International)

10. Web Statistics
 Alexa Traffic Ranking : 2720 (India) / 70298 (Global)
 Total number of pages : 23638
Product Break Up
Content
(Web pages) Leads
Personal Loan 12250 2700
Home Loan 4800 1400
Life Insurance 2723 100
Auto Loan 256 500
Gold Loan 243 900
Education Loan 21 240
Credit Cards 317 400
Investments 1413 20
Others 1615 NA
Total 23638 6260

11. Competition Landscape
 Limited players with Manufacturer Tie-Ups
 All leading players with presence in the market over 5 yrs
 We have gained significant traffic leadership in last 6 months (from 30000 Indian Alexa)
- New Premises / Increased Staff
- High Quality Internet Marketing work
Players
Services Alexa Traffic Ranking
Approx Yrs in
Business Retail Assets Insurance Investments Global India
Bankbazaar.com 6 27,783 3052
Deal4loans.com 7 + (Different portals) 37,337 3764
Apnapaisa.com 8 + 20,400 1701
Rupeetalk.com 5 67,649 8757
Policybazaar.com 5+ (Mkt Leader) 11,990 810
Dialabank.com 1.5 57,297 3450

12. Competition Landscape
 Each player leveraging single / multiple ways to get traffic
 Some competitors leveraging their basic portal with no differentiator in the market
 High Opportunity for increasing spend and leveraging each factor to gain market leadership
Whats Working ?
Any Differentiator
Players
Content (Pages
Indexed) SEO
Paid Traffic -
Internet
Paid Traffic -
Others
Bankbazaar.com 1,530,000 Online Comparison
Deal4loans.com 20,400
Apnapaisa.com 217,000
Rupeetalk.com 231,000
Policybazaar.com 11,030 TV Online Comparison
Dialabank.com 15100 Local Financial Helpline

13. What is SEO ?
SEO is the practice of improving and promoting a web
site in order to increase the number of visitors the site
receives from search engines. There are many aspects
to SEO, from the words on your page to the way other
sites link to you on the web.
Sometimes SEO is simply a matter of making sure your
site is structured in a way that search engines
understand.

14. Why SEO ?
An important aspect of Search Engine
Optimization is making your website easy for
both users and search engine robots to
understand. Although search engines have
become increasingly sophisticated, in many
ways they still can't see and understand a web
page the same way a human does. SEO helps
the engines figure out what each page is
about, and how it may be useful for users.

15. SEO – On Page
•On-Page SEO Checklist:
• Always start with keyword
selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user
facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months
Avoid common on-page SEO mistakes
such as:
• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags
Avoid spammy SEO tactics such as:
• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

16. SEO – Off Page
Off-Page SEO Checklist:
• Always start with keyword research, testing and selection
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual
relevance)
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of Link Ranks
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

17. DAB SEO Team

18. Future of SEO
Internet has grown, and today it has spread out to become a Mass-medium. Statistics
say;
Total search spend has risen from $15.6 billion in 2006 to $44.5 billion in 2011. That's
nearly triple the money in only five years.
What fuelling the growth of SEO industry:
• Increased use of search engines. (more sites - nearly twice as many people use
search engines to navigate to web as those who use bookmarks)
• Direct marketers are increasingly adopting SEO
• Large brand advertisers are using SEO actively
• Growth in the number of local search request.
• Improvised technology allows companies to aim their advertising to specific
audience, who are really interested in their messages
• Leaner and meaner Search Engines like Google are fast evolving and making
demographic targeting and Geo targeting a solid reality.
In India the internet users are growing every passing day, and so are the numbers of
businesses competing for these internet users attentions. So comparatively in India
SEO is still in nascent stages. Join the bandwagon right away to reap future benefits.

19. SEO – Career Opportunity !!
I have already expounded on the ever changing nature of SEO. And for this reason you
can be certain that the SEO field won't look the same as today, 5-10 years down the line
Opportunities in this field are growing at a very fast pace. As more and more companies
are becoming aware of the crucial role SEO plays the number of agencies offering SEO
services is mushrooming fast.
Larger companies are opting for in-house SEO, but the end result being the same, every
website is looking to procure SEO services for itself either internally or externally
depending on its resources and expertise.
SEO has very bright future for you if you have great analytic skills, and you are dynamic.
You need to keep up with the latest in the field, keep researching and be able to chisel
out a mind-boggling strategy to beat your competitor, and have an edge over all others.

20. Thank You