16 Golden Rules to Rock Your Results and Return on Investment with Content Marketing

1.
Your
Audience
Must
“GET
IT!”
16
Content
Marke;ng
Golden
Rules
For
Real
Results

2. Get to know your customer - or someone else will! !
MESSAGE:
mes•sage: Noun
a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means.
UNDERSTAND:
un•der•stand: Verb
to perceive the meaning of; to
accept as true-believe, to
grasp the significance,
implications, or importance of
GET THE MESSAGE:
Idiom
to understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints
BELIEVE: be•lieve: Verb to have confidence in the
truth, the existence, or
reliability of something, faith.
Do
Your
Customers
GET
your
MESSAGE?

3. 1.
Slow
down
to
Speed
up
!

4. 2.
Build
your
content
FOUNDATION!

5. Determine
Your
Message
Tiers
Not all content has equal weight or value
Tier 1:
Vision
Tier 2
Tier 3
Tier 4 Tier 4
Tier 3
Tier 4 Tier 4
Tier 3
Tier 4 Tier 4

6. 3.
Set
goals
6

7. Goals
are key to Success
Objectives
&
SMART

9. Align content with
top Business
Goals
impact
Pick Goals
where content can have an

10. 4.
Know
Who
YOU
Are!

11. 5.
Know
What
They
WANT!

12. 6.
Leverage
What
Ya’
Got!

13. 7.
Embrace
Imperfect
Perfec;on

14. 8.
Create
Once,
Use
Many!

15. 9.
Integrate
Eliminate
Random
Acts
of
Marke;ng!

16. What is a RAM?
Random
Act of
Marketing

17. the result….

18. ID & acknowledge RAMs!
ü Not funded
ü Not in the plan
ü Not integrated
ü No metrics for
success

19. 10.
BE
YOU!

20. 11.
Stay
Fresh

21. 12.
Try
The
Cow!

22. 13.
Create
a
real
conversion
funnel!

23. 14.
Don’t
Over
Complicate!

24. 15.
Take
them
on
your
journey!

25. 16.
When
in
doubt…
INSPiRE
them!

26. INSPIRE
your
audiences
to
CONNECT
with
you
with
a
goal
of
helping
them
ACHIEVE
their
goals.
You
will
then
achieve
your
goals
by
default.
Inspire
–
connect
–
achieve!
~Pam
Moore

27. inspire
connect
achieve

28. Content
Marke;ng
Golden
Rules
1. Slow down to speed up
2. Build foundation
3. Set goals
4. Know who you are
5. Know what they want
6. Know what ya’ got
7. Embrace imperfect perfection
8. Create once, use many
9. Integrate
10. Be You
11. Stay Fresh
12. Try the Cow
13. Create real conversion funnel
14. Don’t over complicate
15. Take them on a journey
16. When in doubt, inspire them

29. Got it?!
Pam Moore
CEO / Founder Marketing N
@pammktgnut
http://www.pammarketingnut.com
http://www.themarketingnutz.com
http://www.pamsfanpage.com
http://www.pamslinkedin.com

30. “CEO, Marketing Nutz – full
service social brand, conversion
optimization & digital marketing
agency.
Why
15+ years combined experience
in digital, integrated marketing,
corporate brand, social
business, startups & platforms.
“PHD in acronyms not required. Pam will help you fit
social business in a nut shell so you can focus on
what you do best, your business!”
“CEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer
+ Top 5 Social Media Women
Influencers!
?

31. Pam helps her clients develop &
implement strategies and social
business frameworks that build
bridges between companies,
customers, employees and other
stakeholders by creating experiences
that inspire and connect brands with
people, nurture communities & foster
profitable personal and professional
relationships that endure time and
technology evolution to sustain and
grow business.
What
does
do?

32. Need
help
building
your
content
marke;ng
&
brand
architecture?
Contact
us
today:
hbp://www.themarke;ngnutz.com