This document discusses personal branding and strategies for developing an effective personal brand. It provides tips on creating a personal brand strategy with goals and objectives, defining one's vision and persona. It emphasizes the importance of selecting a consistent name and profile, building social media presences on key networks like Facebook, Twitter, LinkedIn and blogs. It also discusses content strategies like storytelling and thought leadership to engage others and build communities and networks.
22. You
have
a
personal
brand
regardless
if
you’ve
consciously
designed
or
thought
about
it
or
not.
23. Stop
the
excuses
• You
are
not
too
busy
• You
don’t
have
to
be
a:
– Writer
– Programmer
– Brand
or
social
guru
– Rock
star
24. Personal
branding
goals
• Thought
leadership
• Establish
brand
• Grow
and
enhance
brand
• Support
employer
brand
• Enhance
career
• Future
employment
opportunities
• Ignite
OPCs
25. My
Brand
is…
• What
I
say
• What
I
do
• What
I
think
• What
I
tweet
• What
I
post
on
Facebook
• What
I
Instagram
• What
I
Pin
• What
I
snap
on
Snapchat
• What
I
write
in
email
• What
I
share
• How
I
respond
• How
I
interact
on
&
offline!
• How
I
drive!
• ME!
26. Your
brand
is
perceptions
• What
people
say
behind
your
back
• What
people
say
when
you
leave
a
room
• What
people
post
on
a
review
site
or
social
network
• What
people
think
about
you
• Words
people
use
to
describe
you
33. It’s
in
our
DNA
to
find
people
with
the
same
beliefs.
34. Who
are
YOU?
• Who
are
you?
• What
do
you
stand
for?
• What
value
do
you
offer?
• Who
do
you
offer
value
for?
• What
is
your
differentiator?
• What
do
you
need
to
learn?
• What
are
your
strengths?
• What
are
your
weaknesses?
• What’s
your
OPCs?
35. • WHO are
you
talking
to?
• WHAT do
they
need?
• WHEN will
they
engage
with
you?
• HOWcan
you
help?
• WHEREdo
they
want
to
talk?
• WHY should
they
care?
Why
should
you
invest?
36. Where
to
start
1. Plan:
Goals
+ Objectives
2. Vision/
Mission
3. Persona
4. Name
(consistent,
easy
to
remember)
5. Social
Profiles
6. Domain
7. Message
House
(bio,
description,
vision)
8. Technology
(hosting,
measure
etc.)
9. Content
Strategy
37. You
must…
• Pick
a
name
(consistent,
easy
&
memorable)
• Build
your
persona
(create
once,
use
many)
• Secure
&
leverage
top
networks
– Facebook
– LinkedIn
– Twitter
– Snapchat
– Google+
– YouTube
– Instagram
– Tumblr
– Flickr
– Domain
38. Blog
• Home
base
• Stays
with
you
always
• Tell
stories
• Thought
leadership
• Integrated
platform
for
social
presence
• Ignite
OPCs
via
syndication
&
guest
blogging
39. Blogging:
Tell
your
story
• Medium
• Tumblr
• Wordpress self
hosted
• Hosting:
Hostgator
• Themes:
StudioPress,
ThemeForest
• KISS
40. Facebook
most
active
-‐70%
engage
on
site
daily
-‐45%
several
times
a
day
Instagram – 49%
Twitter
36%
Pinterest 17%
LinkedIn
13%
Facebook
is
home
base
for
many
people
41. Facebook
• Build
your
brand
• Storytelling
• Live
video
• Build
your
network
• Establish
community
• Embrace
evangelists
• Share
content
• Grow
blog
readership
• Thought
leadership
• OPC
42. LinkedIn
• More
than
job
seeking
/
recruiting
• Build
your
brand
• Build
your
network
• Establish
community
• Publish
content
• Grow
blog
readership
• Thought
leadership
• Achieve
business
goals
• OPC
baby!
43. Twitter
• Ignite
your
network
• Find
relevant
content
• Become
a
curation machine
• Leverage
&
setup
tribes
• Thought
leadership
• Blog
readership
• Use
tools
to
grow
following
(Manage
Flitter)
44. Instagram
• Tell
stories
• Humanize
your
brand
• Connect
dots
with
corporate
/
employer
• Connect
with
other
humans
• Integrate
with
other
networks
45. Video
Live
Streaming
&
Mobile
Broadcasting
• Facebook
Live
• Periscope
• Ustream
YouTube
Live
• Behind
the
scenes
• Exclusive
content
• Q&A
• Up
close
and
persona
• Broadcast
events,
launches,
news
46. Meaningful
Journey
• Don’t
focus
on
follower
counts…
focus
on
heart
counts
• Look
at
metrics
that
help
you
understand
if
people
are
believing
you
and
if
they
believe
the
same.
• Start
with
a
seed.
47. Personal
Brand
Zoom
Kit:
http://www.themarketingnutz.com/personalbrandzoom
10
Reasons
You
Need
Personal
Brand
http://www.socialzoomfactor.com/personalbrand
48. Questions?
Pam
Moore
CEO
/
Founder
Marketing
Nutz
@pammktgnut
Blog:
www.pammarketingnut.com
Agency:
www.themarketingnutz.com
Podcast:
www.socialzoomfactor.com
49. Maslow’s
hierarchy
of
needs
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-esteem, confidence,
achievement, respect of
others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources,
morality, family, health, property
Breathing, food, water, sleep, homostasis, excretionphysiological
safety
belonging
esteem
self-actualization
50. Hierarchy
of
social
community
inspiration
self-‐
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire
51. The
RIGHT
people
will
find you
if
you
are
authentic
in
what
you
believe.