social media plan, Random Acts of Marketing & Social Media (RAMs) Keynote presented by Pam Moore at iSummit in Orlando, Fl. RAMs will eat every last morsel of ROI if you're not careful.
2. agenda
• What is a RAM?
• Identifying RAMs
• Eliminating RAMs
• When to embrace RAMs
Proprietary & Confidential - Copyright Marketing Nutz 2012
3. why Marketing Nutz?
“CEO best selling author
recognized by Forbes as Top 10
Social Media Women + Top 10 &
Top 50 Social Media Power
Founders have 30+ years
Influencers!”
combined experience in digital
marketing, corporate brand,
startups & platforms. “Experience helping brands of all
size bridge complex gap to social
success.”
“PHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!”
4. Why should we listen to these nutz?
• 2 Founders 30+ combined years digital
services and partner relations with business
entrepreneur to enterprise
• “Walk the Walk” – 90K+ Twitter Followers,
4000+ FB “likes” and 3000+ Connections on
LinkedIn.
• New York Times best selling book author (X2)
• Forbes “Top 10 most influential people on
Social Media 2012”.
• Forbes “Top 5 most influential women on
Social Media 2012”.
• Driving innovation across global social
ecosystem 18 - 24 mos ahead.
5. founders
Pam Moore
CEO /Founder
http://www.pamslinkedin.com
@PamMktgNut
Josh Moore
CCO /Founder
http://linkedin.com/in/joshroinut
@JoshROINut
6. what we do
Integrated business & conversation platforms
• Social brand management
• Digital development
• Social Media Marketing
• Online Reputation Management
• Social Search Engine
Optimization
• Social business consulting
• Training: 1:many online, corporate
training, team & executive
workshops
7. we believe…
• In the little guy
• In sharing our best stuff
• Integrated
• Slowing down to speed up
• Heartbeat of social is YOU!
17. POST+GM
People
Identify WHO & assess their social activities
Objectives
What do you want to accomplish? WHY?
Strategy
Plan for how relationships with the “people” will change
Technology
Decide which social technologies to use
Goals
Set goals for achievement, qualitative & quantitative
Metricsbe used to measure success
What metrics will
Based Upon POST Methodology Source: Forrester Research
#isummit @pammktgnut
18. Social Media = Ultimate Relationship
Nurture Platform
#isummit @pammktgnut
30. Social Business Maturity
• Mindset
• Social Media Program
• Leadership &
Organizational Model
• Processes & Policies
• Education
• Measurement
• Technology
#isummit @pammktgnut
31. EVALUATE EACH INITIATIVE
Impact Readiness
How does it Do we have
support an people who can
objective? do this?
What metrics Is there budget?
matter?
Risks Priority
What are the risks Does this
if we do this? initiative enable
What if we don’t? other work?
Source: Altimeter Group
#isummit @pammktgnut
33. Step 3: Prevent Future Re- Occurence
“There is gold in them
there analytics!”
#isummit @pammktgnut
34. Use appropriate Metrics
• Business metrics:
revenue, CSAT,
Corporate reputation.
LOB/Geo • Social media analytics:
Stakeholders Insights, share of
voice, resonance,
Social WOM.
Strategist/Communit • Engagement metrics:
y Manager
fans, followers, clicks.
Source: Altimeter Group