2. BEFORE YOU BEGIN:
PLAN YOUR OUTCOME
Some ideas for what to write:
‣ A month’s worth of blog posts
‣ A group of landing pages
‣ An autoresponder sequence
4. DAY 1:
READY, SET, OUTLINE
‣ Grab provisions and reference materials
‣ Eliminate all interruptions
‣ Move a little, then plant yourself in your chair
‣ Create an outline for each piece you’re
going to write
6. DAY 2:
WRITE
‣ Take each outline and fill in the missing pieces
‣ Make sure any marketing materials end with
a clear call to action
‣ Add headlines and subheads
8. DAY 3:
EDIT
‣ Go back and look at your writing with fresh eyes
‣ Check spelling and grammar, remove extra
words, polish your sentences
‣ Keep a consistent structure across all pieces
9. KEEP IN MIND:
Your writing voice should
sound the same throughout.
Does it? If not,
make adjustments.
10. DAY 4:
DESIGN YOUR WORK
‣ Create your work in its final form: sales page;
emails; blog posts, etc.
‣ Add images, and format for readability
‣ Schedule your work to go out into the world
12. … take a break. Unless you’re really smart.
Really smart content
creators use this time
to promote their
content. Some
ideas are …
13. ‣ Create complementary materials on other
platforms (like this SlideShare) and add them
to your blog posts
‣ Create a social media
ad campaign for your
autoresponder series
‣ Email influencers
and ask them to
link to your content