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BINGE WRITING
TECHNIQUE
for taking a break from
the content marketing
hamster wheel
BEFORE YOU BEGIN:

PLAN YOUR OUTCOME
Some ideas for what to write:
‣ A month’s worth of blog posts
‣ A group of landing pages
‣ An autoresponder sequence
ASK YOURSELF:

What writing project
would help my business
the most right now?
DAY 1:

READY, SET, OUTLINE
‣ Grab provisions and reference materials
‣ Eliminate all interruptions
‣ Move a little, then plant yourself in your chair
‣ Create an outline for each piece you’re
going to write
PRO TIP:

Mindmapping software,
sticky notes or index cards will
help you create outlines quickly.
Get to it. You can do it.
DAY 2:

WRITE
‣ Take each outline and fill in the missing pieces
‣ Make sure any marketing materials end with
a clear call to action
‣ Add headlines and subheads
REMEMBER:

Do not edit. Do not polish. Just write.
Don’t stop
until you’re done.
DAY 3:

EDIT
‣ Go back and look at your writing with fresh eyes
‣ Check spelling and grammar, remove extra
words, polish your sentences
‣ Keep a consistent structure across all pieces
KEEP IN MIND:

Your writing voice should
sound the same throughout.
Does it? If not,
make adjustments.
DAY 4:

DESIGN YOUR WORK
‣ Create your work in its final form: sales page;
emails; blog posts, etc.
‣ Add images, and format for readability
‣ Schedule your work to go out into the world
THE FINISHING TOUCH:

Double check your work.

Take one last look. Then …
… take a break. Unless you’re really smart.
Really smart content
creators use this time
to promote their
content. Some
ideas are …
‣ Create complementary materials on other
platforms (like this SlideShare) and add them
to your blog posts
‣ Create a social media
ad campaign for your
autoresponder series
‣ Email influencers
and ask them to
link to your content
Ready to try binge writing?
Click to learn more
at Copyblogger.com

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Content Marketing Binge Writing Technique

  • 1. BINGE WRITING TECHNIQUE for taking a break from the content marketing hamster wheel
  • 2. BEFORE YOU BEGIN: PLAN YOUR OUTCOME Some ideas for what to write: ‣ A month’s worth of blog posts ‣ A group of landing pages ‣ An autoresponder sequence
  • 3. ASK YOURSELF: What writing project would help my business the most right now?
  • 4. DAY 1: READY, SET, OUTLINE ‣ Grab provisions and reference materials ‣ Eliminate all interruptions ‣ Move a little, then plant yourself in your chair ‣ Create an outline for each piece you’re going to write
  • 5. PRO TIP: Mindmapping software, sticky notes or index cards will help you create outlines quickly. Get to it. You can do it.
  • 6. DAY 2: WRITE ‣ Take each outline and fill in the missing pieces ‣ Make sure any marketing materials end with a clear call to action ‣ Add headlines and subheads
  • 7. REMEMBER: Do not edit. Do not polish. Just write. Don’t stop until you’re done.
  • 8. DAY 3: EDIT ‣ Go back and look at your writing with fresh eyes ‣ Check spelling and grammar, remove extra words, polish your sentences ‣ Keep a consistent structure across all pieces
  • 9. KEEP IN MIND: Your writing voice should sound the same throughout. Does it? If not, make adjustments.
  • 10. DAY 4: DESIGN YOUR WORK ‣ Create your work in its final form: sales page; emails; blog posts, etc. ‣ Add images, and format for readability ‣ Schedule your work to go out into the world
  • 11. THE FINISHING TOUCH: Double check your work. Take one last look. Then …
  • 12. … take a break. Unless you’re really smart. Really smart content creators use this time to promote their content. Some ideas are …
  • 13. ‣ Create complementary materials on other platforms (like this SlideShare) and add them to your blog posts ‣ Create a social media ad campaign for your autoresponder series ‣ Email influencers and ask them to link to your content
  • 14. Ready to try binge writing?
  • 15. Click to learn more at Copyblogger.com