3. MEDIA AGENCY
• Media agency provides its clients mainly with effective
buying of media space in all types of media
The essentials of effective media buying are:
• Proper definition of the target audience for each product
• Determination of effective media mix to reach the respective target
audience
• Negotiation of the best possible buying conditions
• Post-buy analysis, evaluation and recommendations for further
communication
• PanMedia Western builds its media service on these four pillars of
successful media buying
4. STRONG AND STABLE PARTNER
• PanMedia was founded at the beginning of 1994
as one of the first media agencies in Czech Republic
• It ranks among 10 biggest agencies on the market and is a strong
and reliable partner for its clients, not only on a field of media
planning
• Within the IPG holding, one of the biggest communication agencies
in the world, PanMedia Western international network is a member
of LOWE WORLDWIDE
• In cooperation with the rest of the group members, PanMedia
provides
its client with a complete communication service in both,
Czech and international markets
5. MAGNA GLOBAL ASSOCIATE
350
RECMA Buying Billings €m
300
250
200
150
100
Omnicom
Group M
Magna
VivaKi
Havas
Aegis
50
0
• PanMedia is a member of Magna Global, one of the strongest buying
pools within the Central and Eastern Europe regions.
• That is why PanMedia offers its clients the best financial conditions
7. INTEGRATED SOLUTION
• PanMedia Western Praha offers its clients complex
media service in field of monitoring, research, planning
and media buying Analysis
COMPLEX MEDIA
and monitoring
• System of linked processes
• Every part of this system evolves
SERVICE
Strategic planning
individually, but is influenced by
the other ones all the time Implementation a
• Final evaluation is a crucial base for the start detail planning
of the next media planning round
• Efficient media planning evolves Buying
all the time and the 100% involvement
of the agency employees is necessary for its smooth Post-buy
analysis
functioning
• PanMedia Western Praha motivates its employees Evaluation
and recommendations
to the highest possible loyalty to products of its clients
8. ANALYSES AND MONITORING
• Analysis of audited competitive media spends
in all types of media: TV, print, radio, OOH media,
on-line media
• Advanced target audiences analyses
based on TGI-MML data
• Media consumption analyses in given target
audiences
• Regular general media market analyses
• Actual information from media market through
PamNews e-mail
• Outputs from all media researches based on
clients needs
9. PLANNING AND BUYING
• Strategic media planning
• Financial conditions negotiation with media
representatives
• Media planning and software optimization
• Media space buying
• Technical specifications for materials and materials
delivery coordination
• Non-stop monitoring and checking of running
media campaigns
10. POST-BUY ANALYSES
• Detailed information about the media campaign
progression and its results
• Correctness control
(date, time, format, mutations)
• Campaign check based on suppliers sources
(invoices, voucher copies, photos)
• Comparison of the achieved media values
with the ones shown in media plan
(Reach, GRPs, TRPs, affinity, etc.)
• Evaluation and recommendation for following
communication
14. SERVICES
Tesco Stores ČR and Tesco Stores SR terminated their working relationship with our
company in February 2008. Nevertheless, the long years of service provided to this client
by the PanMedia Western Praha and PanMedia Western Bratislava media agencies
brought us invaluable experience in the specific field of media planning and purchase
for retail clients:
• Coordination of orders and media budget between the Czech and Slovak Republics
along with detailed research into common and divergent consumer behavior
characteristics in these two seemingly very similar countries
• Precise regional planning of media deployment, emphasizing minimum overlap
of communication for differing hypermarkets or department stores and utilization
of local media channels such as local radio, information boards, etc.
• Emphasis on extremely rapid preparation of media plans and high flexibility during any
necessary subsequent modifications and cancellation of campaigns already confirmed
• Arranging non-standard schedules for delivery of advertising source materials to media,
and of course for additional replacement of these materials, for example during price
changes of products on sale
• The ability to negotiate special prices is a matter of course
15. SERVICES
PanMedia works with Kika Furniture in the entire region of Central and Eastern Europe, where this
client opened their branches. Besides the Czech and Slovak Republics, this also includes Hungary
and Austria.
Since 2005, when Kika opened its first furniture store in Bohemia - in Čestlice, near Prague, we have
been collaborating on building this brand's business success.
Aside from the aforementioned media service qualities such as maximum flexibility, speed and
precision in dealing with orders, due to which Kika management selected us as a partner, we must in
this case emphasize one more reason. The members of the PanMedia team succeeded in arranging
exceptional discounts for Kika Furniture with individual media, and this despite a relatively low media
budget. This fact also had a substantial contribution to the company's current success in our market.
Provident Financial has been working with out media agency since the year 2000. This working
relationship gradually grew, and today PanMedia Western is a partner of Provident Financial in
Slovakia, Hungary and Poland as well.
A unique aspect of this relationship is the creation of media strategies emphasizing effectiveness
of individual media, which is monitored from realized order sources. Thanks to tools developed
at PanMedia Western (I-Call and Business Predictor) this monitoring is interconnected with media
data, and thus ensures maximum effectiveness of budget investments during planning.
17. THE BEST SOLUTION FOR YOUR COMMUNICATION
• Stress on the long term business relations defines the main agency
ambition CLIENTS PROFIT
• PanMedia Western is the best partner for medium-sized clients:
• Offers full-value media service with professional base
• Guarantees the buying conditions with a roof of one of the most
powerful buying pools on Czech media market
• Concentrates on flexibility and individual attitude regardless of the
media budget
• PanMedia Western does not use any other subcontractors
guarantees that all information about clients is handled as confidential
and those stay within a circle of responsible individuals
18. THE BEST SOLUTION FOR YOUR COMMUNICATION
• Sophisticated system of tailor made service for clients
• Planning and realization of media campaigns in time pressure and off
regular hours
• Prompt processing of additional changes in communication within very
short time intervals
• Non-standard deadlines for material delivery to all media and its
additional replacement
• Transparency financing
• 100% coordination of planning and media buying in the whole Europe
through the PanMedia Western net
• Complex media service with warranty of first priority and extraordinary
professional and human approach
