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Pandora 400

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Pandora 400

  1. 1. Pandora Personalized Online Radio Station Brittany Geegan ADV 483
  2. 2. Background Personalized online radio station 1 Tim Westergren 2 Music Genome Project 3 Advertising 4
  3. 3. Users 2008: 10 million; 2010: 50 million 1 2 iPhone app 3 13 years old: United States 4 Only a web browser and Flash player is needed
  4. 4. US Demographics (As of September 28, 2010) US Demographics      Updated Sep 28, 2010 • Next: Oct 6, 2010 by 9AM PDT                                                                                                                                                           Income represents total household income. 100 index is internet average.
  5. 5. Usage Overuse of songs 1 Money 2 Time 3
  6. 6. Change in Consumption Practices CDs/iTunes 1 Positive or negative for music companies? 2
  7. 7. Restrictions No repeats 1 Limited “Skips” 2 Record labels 3 Ads 4
  8. 8. Corporations/ Educational Institutions/ Non-for-Profit Organizations Cannot be publically played 1 Good PR through advertising 2 4
  9. 9. My Thoughts (+) Easy to use 1 (+) Good selection 2 (+) “Thumbs Up” 3 (-) Number of skips 4

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