1. PANKA
J SHARMA
Mobile: +91 9990962410, 91 9911335752 Email: ps6949@gmail.com
Competent and versatile professional with above 8+ years of commendable experience and in-depth
exposure to the spectrum of Marketing Communications/Brand and Event Management, seeking a
challenging position to enhance and utilize the current skill sets.
PROFESSIONAL SYNOPSIS
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High-performing Marketing Communications professional with
experience in optimizing Business Operations and Cost saving for
the organization.
Currently associated with Franchise India as Sr.Manager
Marketing.
Competent at creating Cost-efficient multi-channel marketing/
communication strategies that include numerous traditional, non-
traditional and new media formats.
Proficient at creating new marketing models or fine-tuning
existing ones for customer acquisition, retention, cross-selling and
developing business partnerships.
Proactive contributor, equipped with thorough knowledge in
conjunction with excellent relationship management and strategic
selling skills.
An astute planner & implementer with demonstrated capability &
ability to cost control, revenue growth and process improvements
through effective sales/ marketing planning, effective staff training
and motivation.
Excellent interpersonal skills, with a high degree of flexibility and
resourcefulness.
Thorough professional with a proactive attitude, capable of
thinking out of the box & generating new ideas.
Work Experience
Organization Designation Time Period Duration
UBM India Pvt Ltd Sr.Manager-Marketing
Nov-2016- till
date
Franchise India Sr.Manager-Marketing
April’10-Nov-
2016 80 months
Religare Enterprises
Summer Intern Project- Brand
Audit May'09-Jun'09 2 months
Franchise India Marketing Executive Nov'04- Aug'08 42 months
Core Competencies
Strategic Marketing
Brand Development
Brand Communication
Market Analysis
Relationship Management
Events Planning &
Execution
Agency Management
Budgeting
Market Research
Operations Management
Visual Merchandising
Team Management
Cost Control
Interpersonal Skills
HNI Events
Social Media/PPC
2. Mc Donald’s Team Member Oct'03-Nov'04 12 months
Concord Enterprises Asst Supervisor Apr'01-Dec'01 8 months
ROLES AND RESPONSIBILITIES
• Handled National and International Exhibitions & Conferences at Dubai, Delhi,
Chennai, Hyderabad, Jaipur, Kolkata, Mumbai, Ludhiana, Chandigarh, Ahmedabad,
Indore, Bangalore, Pune, Agra.
• Driving exhibitions & showing revenue reports to the management.
• Serving Top National/International clients in Marketing.
• Organizing monthly marketing for 12 Branches & Channel partners.
• Planning new Markets & aligning marketing strategies for success.
• Organizing strong BTL through Hoardings, Club Activities, Mall Activities, Flyer
Distribution, Transit Media etc.
• Exposure of Handling Press Conferences, Projects handled- Virat Kohli , Mahendra
Singh Dhoni, Bipasha Basu, Shilpa Shetty Press meets with Franchise India.
• Organizing Franchise India tie-ups with cricket teams in IPL & Champions trophy,
buying merchandize.
• Media Buying with all the premium magazine groups & Newspaper publications.
• Organizing office branding at all the branches such as Signages, Acrylic Sandwich
branding etc.
• Coordinating with Radio stations for Radio campaigns.
• Providing creative briefs to the designers/agencies and devising inter department
processes to achieve effective & timely completion of projects.
• Coordinating with Vendors and designers for creative related to marketing & sales
collaterals like Brochures, Catalogues, leaflets, Pamphlets, Magazine & Newspaper
advertisements etc.
• Organising hoardings, road shows, mobile van campaigns for promoting the event.
• Organizing branding and fabrication at the Event.
• Coordinating for the print media campaigns with all major regional dailies.
• Working with Media agency for proper execution of Media Plan.
3. • Organizing 360 degree work of internal events like Annual Day, Workshops, cricket
tournaments etc.
• Exposure of online marketing, Driving Digital campaigns on Google Adwords,
Linkedin, Facebook, SEO & Affiliate Marketing.
• Executing SMS Blast and Email Blast campaigns.
• Managing official Web portals.
• Organizing stay & travel for all the staff members during event.
• Driving sales through Contests.
• Taking Care of Corporate Gifting.
FEW MAJOR PROFESSIONAL PROJECTS UNDERTAKEN
Event/Projects Undertaken Role Venue
FRO Chennai Marketing Hotel Ambassador Pallava
FRO Hyderabad Marketing Hyderabad International convention centre
FRO Jaipur Marketing Birla Auditorium
FRO Kolkata Marketing Swabhumi Convention centre
FRO Mumbai Marketing Nehru Centre
FRO Chandigarh Marketing Hotel Taj
FRO Ahmedabad Marketing Hotel Pride
FRO Indore Marketing Hotel Sayaji
FRO Bangalore Marketing Nimhans Convention Centre
FRO Pune Marketing Hotel Sun N Sand
FI Delhi Marketing Pragati Maidan & Hotel Ashok
FI Dubai Marketing Business village ,Diera
Liaising/ Agency Relations Management
Liaise with all communicating partners like event management vendors, media partners, PR
agencies etc.
Undertaking co-ordination with all other departments on various marketing campaigns to create
synergies and achieve network objectives.
Coordinating with agencies for PR, advertising campaigns, sales collateral and managed BTL &
ATL sales promotion.
Best Practices Initiated
Participated in Cricket Champions trophy with team Northern Nights.
Partnered with Bike Festival, main guest Indian Cricket Captain Mahendra Singh Dhoni.
Innovative Merchandise , Road shows with Inflatable activities
Outbound Activities with Radio Agencies to support Radio Campaign
Target & Penalty clause for Vendors in BTL activities.
4. FOC RJ mentions & sponsorships of primetime shows during Radio campaign.
Awards & Accolades in Franchise India
Year Awards & Accolades in Franchise India
2010 Awarded with Best Performance in Marketing with cash incentive
2011 Star Performer of the Year
2012 Best Marketer of the Year
2013 Awarded with Achiever of the Year with Cash Incentive
2014 Awarded with Achiever of the Year with Cash Incentive
2015 Awarded with Management Award of the year
2016 Awarded with Chairman Choice Award
Academic Qualification:
Pursued MAMM (Master of Advertising and Marketing Management), a full time 2 Year programme
from Amity University, Noida, (2008-10).
Main Projects undertaken in Amity University:
• Made a TVC on “No Smoking”.
• Conceptualized and created the brand launch strategy for an international Men’s suiting’s
brand in India. (Included brand identity creation, target audience analysis and retail outlet set
up).
• Designed creative marketing and advertising strategies for Dominos. (Included media planning print
designing and TVC ads).
• Designed several brochures and posters for various college events as well as project assignments.
• Designed Corporate and personal stationery as part of internal assignment.
• Handled all the mainstream events in college.
Pursued 1 year Diploma in Aviation and Hospitality from Air Hostess Academy in 2001.
Pursued B.Com from Delhi University.
Technical Knowledge:
Proficient in MS Office (Word, Excel, PowerPoint).
Hand’s on knowledge of Photoshop & Corel draw.
Digital Marketing:
Pursued Professional course in Digital Marketing from Delhi School of Internet Marketing.
Hobbies:
Playing and watching cricket, listening to music.
5. Languages Known: English, Hindi, Punjabi, German (Basic).
Personal Details:
Father’s Name : Mr. V.P.S Sharma
Date of Birth : 23rd
June 1985
Address : 1974 Sector-7/d Faridabad (121006).
Contact number : 9990962410, 9911335752.
Date:
6. Languages Known: English, Hindi, Punjabi, German (Basic).
Personal Details:
Father’s Name : Mr. V.P.S Sharma
Date of Birth : 23rd
June 1985
Address : 1974 Sector-7/d Faridabad (121006).
Contact number : 9990962410, 9911335752.
Date:
