Thinking about adding mobile to your organizations marketing mix, or just interested in mobile in general? This presentation is a quick look at the differences between mobile websites and mobile applications. Each serve different roles in an organizations mobile strategy, and are used in differing ways by audiences worldwide. To learn more about the basic principals of mobile applications, mobile websites and mobile strategy, please visit panvistamobile.com/mobilestarterguide. Panvista www.panvistamobile.com info@panvistamobile.com (647) 477 - 5750 | Toronto, ON Twitter: @panvistamobile Linkedin: http://www.linkedin.com/company/panvista

1. Mobile Websites
vs. Mobile Apps
A quick look at the roles mobile websites & apps play in your mobile strategy.

2. Mobile Marketing
● A study performed by Mashable in July 2012 found that 70% of
marketers planned to increase their budgets for mobile in 2013.
○ Organizations are now adapting to the "instant gratification"
demands of their audience.
○ Marketers must provide the right content, at the right time,
and "the right time" has turned into real time.

3. Don't Get Caught Up In Technology
● Many organizations assume that mobile is too difficult to master
early in their research process.
○ There is an abundance of information available that may
complicate the initial mobile marketing strategy, detailing
hybrid apps, native apps, responsive design, HTML5 and web
apps.
○ Complications continue when app store approvals,
implementation details, content strategy, development costs
and usage patterns are researched.

4. Mobile Marketing Isn't Scary
● Mobile has nuances, but at the end of the day it is just another
tactical marketing channel.
● A mobile website or an app are two of the main ways to get your
information to your audience in the mobile channel.
● Ask the following questions when developing your mobile
strategy:
○ Who is the audience for this campaign?
○ Why do they want the information we're delivering?
○ What stage are these people at in the buying cycle?
○ What will the information help them accomplish?

5. How to Decide Between a
Mobile Website or an App
in 30 Seconds or Less

6. First Who, Then What, Then How
● When you're looking at the mobile channel, figure out who your
audience is, and why they need the information you're sharing.
This will indicate your best delivery method.
○ If your information is something your audience will constantly need, an app
will be a good investment.
○ If your information has what is considered a
"one-time use", develop a mobile website.

7. Frequency of Access is Key
● Mobile marketing is a task-based medium.
● People are quickly trying to find a piece of information while
they're on the go, so you'll need to understand how often they
want to access the information and how they'll go about finding it.
○ Mobile websites are perfect for quick, one-time reference information.
■ Ex: Restaurant Menus.
○ Apps are perfect for accessing information quickly, but on an ongoing basis.
■ Ex: Social Media/Networking sites that encourage repeat visits to their
communities, or when used as a valuable resource such as a contact
list, scheduler or newsfeed.

8. Summary
● Audiences are now expecting real-time content which can be
accessed on-the-go.
● Budgets for mobile are increasing, as organizations either make
mobile a key part of their marketing mix, or adopt a "mobile first"
mindset.
● Mobile apps and mobile websites serve two different purposes:
○ Mobile websites are for quick, one-time, reference information.
○ Mobile apps are for accessing content on an ongoing, long-term basis.

9. Keep In Touch
Marketers use Panvista to create, manage
& measure mobile apps. No code required.
We'd love to hear from you!
www.panvistamobile.com
+1 (647) 477 - 5750 | Toronto, ON
@panvistamobile
Visit panvistamobile.com for more resources
on mobile marketing and mobile strategy.