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Resort Planning - 2.pptx

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Resort Planning - 2.pptx

  1. 1. Both sell meals and rooms Both are labor-intensive Both have buildings and grounds which require maintenance and upkeep Courtesy and Guest service are of prime importance to both Innkeeping laws apply to both
  2. 2. Visitor Market Hotels cater primarily to both business travellers and leisure travellers Resorts cater primarily to the vacation and leisure travellers. Facilities Resort rooms are larger More closet space is needed for resorts Larger amount of land is required for resorts for recreational facilities
  3. 3. • Hotels are located in urban areas • Resorts are located in rural areas • Remoteness of the resort has an appeal to the traveller who seeks an environment different from the urban & sub-urban environment of work and home • Thus, resorts must be self-contained, that is, it should have generous storage for food, domestic goods, support services 1. Location
  4. 4. Recreation Unlike hotels, resorts need to invest heavily on land and equipment for recreation Seasonality Hotels operate year- round Most resorts are seasonal due to location Personnel Attitude In a hotel, service is more “business-like.” Guests look at hotel as temporary shelter In a resort, the guest expects to be pampered and service should convey “Home & Family Hospitality”
  5. 5. Managerial Knowhow In addition to knowhow of hotel management concepts, resort managers are expected to have knowledge in two areas: • The natural resource on which the resort is based • Guest activity programming • Personalized guest relations Labor Skills Employees should be able to rotate in different jobs
  6. 6. •Local communities may highly depend on the resort for its economic future. Hence, the resort should take on additional responsibility to the community such as employment opportunities Corporate/Employer Responsibility •Resort needs to provide housing for its employees and in some instances access to schools, churches, hospitals Employee Housing
  7. 7. 1. Sources of Revenue • Hotels get most of their income fr. rooms, and F & B • In addition to rooms and F&B, resorts earn a lot from recreational activities & retail sales 2. Resorts & Traditions • Many resorts cater to repeat visitors so traditions are more important Resorts should develop ways and means to develop traditions which are image-building and memorable such as annual festivals, theme weekends, sports contests, and parties
  8. 8. Resort development involves a difficult trade- off between benefits and unfavorable impacts on the ff. aspects: Economic Social Environmental
  9. 9. • The more facilities & guests, the higher the profit • However, capacity is limited by Physical limitations and Ecological limitations Capacity • Is the season long enough to earn profit? Length of the Season • Heavy costs in fixed assets for land, building and recreational facilities • Long payback period Capital Investment Variables that Determine Profitability
  10. 10.  It is imperative for a resort to develop & maintain good relations with the local community  They are the main source of labor  They are local customers  They provide community services  The community’s peace & order and general attitude towards tourism and tourists has great impact on tourism movement to the resort  Resort development would have positive & negative social changes
  11. 11. 1. Employment  Communities welcome the social benefit of job creation in construction & operations  However, it has employment-related social problems:  Established industries may be disrupted if they lose good employees who transfer to the resort  Communities may resent hiring of outsiders for better paying positions  For local community members working in the resort, exposure to the “high” lifestyle of resorts may cause dissatisfaction w/ his lifestyle & develop a false sense of values anchored on material acquisitions & creature comforts
  12. 12. 2. Recreational development • Residents may resent and resist resort dev’t. if it they don’t have access & are hindered from leisure activities they used to enjoy 3. Infrastructure requirements & demands • The resort would compete with local community for use of water, energy, transportation & communication resources
  13. 13. • More wives may take on financial obligations than their husbands, disrupting traditional social norms • Residents exposed to tourists’ lifestyles become inclined to spend more specially on imported goods • Possible increases in prostitution, drug addiction & other crimes as a result of interaction with tourists Lifestyle changes • Human traffic • Vehicular traffic Congestion
  14. 14. C. ENVIRON MENTAL CONSIDER ATIONS IN RESORT DEV’T.  Pollution  From fertilizers, pesticides, exhaust fumes, solid wastes & sewage  Conservation  Resort dev’t. may damage the flora & fauna  Aesthetic impact  Resort development may alter the view & beauty of the natural landscape
  15. 15. Conduct a study on the social & environmental impacts Develop action plan to maximize positive impacts & lessen negative impacts Involve the local community in the community- based sustainable planning and development processes Pursue continuing resort-community programs Educational interchanges & lectures Social programs for the community such as medical & dental missions Joint environmental programs such as beach and reef clean-up drives
  16. 16. Feasibility Analysis & Planning Involves forecasting of demand, market analysis, examination of site characteristics and determination of financial feasibility Construction Operations/Management
  17. 17. •Resort Environment •Give the resort a distinctive image and character that provides a contrast to the tourist’s home environment •Environmental Orientation •Allow tourist appreciation of nature at environmentally sustainable manner •Community Orientation •Allow tourist interaction with local residents and encourage learning of local culture Fundamental Concepts
  18. 18. RESORT PLANNIN G PRINCIPL ES Multi-discplinary team approach • Resort marketing analysts • Land use and site planners • Economic & Financial feasibility anslysts • Transportation & other infrastructure engineers • Hotel architects & resort landscapers • Environmental specialists • Sociologists • Specialists on the activity offered (such as dive instructors for a dive resort)
  19. 19.  Access to permanent or transient seasonal population  Access to major roads  Climate  Water quality  – Monitor bacterial count resulting from swimmers, sewage overflows, and runoffs from city streets to the waters
  20. 20. ASPECTS OF BEACH DEVELOP MENT Sea • air temperature, • b) water temperature, • c) intensity of the wind & sun, • d) currents, tides and waves, • e) clarity of water, • f) pollution, • g) ecology/marine life, • h) attractions Seashore • Consists of the surface under the water extending up to a depth of six feet • A gentle, uniform slope until 6 ft. depth is ideal • Coarse sand at the bottom is ideal
  21. 21. ASPECTS OF BEACH DEVELOP MENT • Consider quality of sand, slope and distance from the shore Beach • Offers views to both the sea and inland Back Beach • Where service facilities, access roads, parking facilities & bathhouses are located Coastal stretch • Provides the setting for the attraction Surrounding Country
  22. 22. Exploration – few adventurous tourists visit; no facilities Involvement - first resorts are developed Development - More resorts developed, residents sell land and move to other areas due to increased taxes Consolidation – growth levels off; resort season extended Stagnation – capacity is reached Decline –over- commercialization, congestion, less visitors Rejuvenation – measures to arrest decline

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