1.
SPORTS
MANAGEMENT
Part 2

2.
UNIQUE ASPECTS OF
SPO RT MA N AGEMEN T
• Spor t Marketing
• Spor t Enterprise Financing
• Spor t Industr y Career Paths
• Spor t as a Social Institution
“Sportisadistinctivesocialactivitythatisfrequentlythe
basisofanindividual’s socialidentity.”

3.
THE MANAGEMENT OF
INNOVATION

4.
SPORTS MANAGERS
ARE GLUE
“Sport managers are the wonderful
glue that binds successful sport
organizations,sport events,athletes,
health clubs,and virtually every sport
industry-related business.”