Tweets from our chat with John Ferrara and the #BizHeroes community about Customer Relationship Management and Turning Community into Customers. Behind every great business stands an even greater community. Join us Tuesdays at 2pm EST, 20h CET and meet ours. #BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

1. CRM & TURNING
COMMUNITY INTO
CUSTOMERS
#BizHeroes chat with
CEO and Nimble founder
@Jon_Ferrara

2. "A SOCIAL #CRM CAN HELP IDENTIFY
PEOPLE WHO MATTER & ENABLE
HUMAN TO HUMAN
CONNECTIONS."
@JON_FERRARA

3. What is social CRM? Isn’t it the
same CRM just in a “social” world?

4. My idea of a social #CRM is that it should do more relationship
work for you. Build & manage contacts & social signals
Jon Ferrara @jon_ferrara
CRM is the process that allows companies to establish & manage
a relationship/journey with their prospects & loyal customers
Liliana Holloway @liliholl
I find all CRM social, but having social media as part of the
equation is giving more personalized & close up customer
experience
Iva Ignjatovic @ivaignjatovic
CRM is more fast-paced & transparent in the social world.
Engagement is expected fast, friendly, and fun!
Madison Jones @madisonjoneshr

5. How can a social CRM solution help
support my business goals?

6. A Social #CRM can help identify people who matters & enable
human to human connections.
Jon Ferrara @jon_ferrara
By identifying and monitoring the progress of prospects along the
known purchase cycle to make contacts + conducive to a sale.
Peter Woolvett @custumerspecs
Active, positive social engagement will make your consumers feel
good & empowered to buy from you. It helps polish your image.
Madison Jones @madisonjoneshr
CRM solutions help us:
Recording any actions taken when liaising w/ customers
Gathering data about customer preferences.
Liliana Holloway @liliholl

7. The more Digital we get the more human we need to be. It's not
B2B or B2C its P2P People to people
Jon Ferrara @jon_ferrara
Must move to getting to know and engage with the various
voices in your audience.
Jessica Robers @connect2life
CRM solutions provide insight of what people need & want. A
direct possibility to create quality instead of needless quantity.
Iva Ignjatovic @ivaignjatovic
Any platform (truly) social in nature is going to help your business
goals, if at the core is relationship building....
Judy Gombita @jgombita

8. Tell us a little about Nimble
and
how is it different from
other solutions?

9. Modern Businesses are listening & engaging w the new social
customer w 5 E's of #SocBiz Educate, Enchate, Engage, Embrace,
Empower
Jon Ferrara @jon_ferrara
Love Nimble's "hover to discover" attribute: discover a digital
profile/footprint by hovering over a name anywhere on the web
Fred Aubin @fm_aubin
Cardinal rule of business is the basic. Follow-up & follow through.
Do what you say. Say what you mean.
Jon Ferrara @jon_ferrara

10. @Nimble is different from other #CRM solutions because it does all
the work for you & helps you #Engage Intellegently.
Jon Ferrara @jon_ferrara
Nimble? Don't know it - never used it ....but I'll be giving it the
discerning eyeball soon after this little tête-à-tête
Fred Aubin @fm_aubin
We are like Salesforce mixed Email, Calendar & Social =
Rapportive, RelateIQ & HootSuite
Jon Ferrara @jon_ferrara
I like the ability to get integrated insights without additional data
entry. It's efficient
Peter Woolvett @customerspecs

11. What's the secret to turning
community into customers?

12. Don't try to Sell. Serve Your Customers By Helping them Grow.
Jon Ferrara @jon_ferrara
Make the pitch and the product relevant to their BURNING PAIN.
Throw some water on it!
Beth Daniell @bdaniell628
Turn community into customers by listening to them and helping
them.
Josh McCormack @joshmccormack
To turn community into customers yo need to:
Provide attractive & useful solutions to customers' needs.
Liliana Holloway @liliholl

13. The more Digital we get the more human we need to be. It's not
B2B or B2C its P2P People to people.
Jon Ferrara @jon_ferrara
Anything you sell should be a natural extension of what drew
your community to you. Respect their trust. Offer relevant services.
Kerry O'Shea Gorgone @kerrygorgone
The secret is #sociallistening and providing value!
Martha Neumeister @mne90
Use social context to deliver on their individual needs. Don't seek
to be an influencer...seek to be influential.
Jessica Roberts @connect2life

14. What are some of your favorite tried
and true tips for building lasting
relationships?

15. Build lasting relationships by paying them forward. Be present.
Listen to people. Be there for them. Be Real.
Jon Ferrara @jon_ferrara
I send odd and unusual presents to people I meet online, like
tea bags.
Peter Woolvett @customerspecs
Stay for what you are saying and offering!
Martha Neumeister @mne90
Don't confuse a client based community with a social based
community - the former requires considerably more effort to
maintain.
Fred Aubin @fm_aubin

16. We are on this planet to grow our souls & help others grow their's.
We only leave w the vibrations we have created.
Jon Ferrara @jon_ferrara
Give without expectations or attachments.
Jessica Roberts @connect2life
Help people out and don't take advantage of them to build lasting
relationships
Josh McCormack @joshmccormack
Find a shared experience and share it. Create one if need be.
Beth Daniell @bdaniell628

17. LEARN MORE ABOUT

18. Join us for our
Paper.li's
#BizHeroes chat
Tuesdays 2pm ET
Your moderators:
@KDHungerford @Paper_li