#TechVision2018
CITIZEN AI
Raising AI to Benefit
Business and Society
Trend 1
EXTENDED
REALITY
The End of Distance
Trend 2
DATA
VERACITY
The Importance of
Trust
Trend 3
FRICTIONLESS
BUSINESS
Built to Partner
at Scale
Trend 4
INTERNET
OF THINKING
Creating Intelligent
Distributed Systems
Trend 5
www.accenture.com/technologyvision 2
INTELLIGENT ENTERPRISE UNLEASHED
The Accenture Technology Vision 2018 predicts the rapid
technology advancements that will improve how people work and live.

#TechVision2018DATA VERACITY
www.accenture.com/technologyvision 3
WHAT IS DATA
VERACITY?
As businesses invest in technologies with
intensive data demands, such
as AI and edge-computing, ensuring data
veracity—the truthfulness of the data
driving decisions—will be of the utmost
importance.

#TechVision2018
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DATA VERACITY
DATA DRIVES BUSINESS –
BUT WHAT IF IT’S BAD DATA?
Unverified, inaccurate or manipulated information threatens
to compromise the insights that companies rely on to plan,
operate, and grow.

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#TechVision2018DATA VERACITY
Left unchecked, with autonomous,
data-driven decision-making increasing
across industries, the potential harm from
bad data becomes an enterprise-level
existential threat.

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#TechVision2018DATA VERACITY
of 6,381 executives we surveyed agree that
organizations are basing their most critical
systems and strategies on data, yet many
have not invested in the capabilities to
verify the truth within it.
79%

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DATA VERACITY
DISTORTED DATA
PRESENTS A THREAT
TO BUSINESSES.
The potential impact of unverified information carries
far more financial risk than traditional cyberattacks.

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#TechVision2018DATA VERACITY
Data captured by sensors
is often trusted without
question.
In attempts to gather more and more data, businesses
have left the door open to manipulation
of cheap, unprotected, and now pervasive sensors.
PROVENANCE

9www.accenture.com/technologyvision
#TechVision2018DATA VERACITY
A recent study led by researchers at
the University of Michigan found that
accelerometers used in smartphones
to track walking distance and other
movement-related metrics can be
fooled
by a single acoustic tone
– some indefinitely.
DATARECORDED
ON FITBIT
2,100 steps in 40 minutes.
REALITY
Stationary for 40 minutes.
PROVENANCE

10www.accenture.com/technologyvision
#TechVision2018DATA VERACITY
The recently uncovered “Methbot” used
600,000 realistic IP addresses registered to
real Internet Service Providers to generate
anywhere between $3 to $5 million a day in
false advertising revenue.
Other botnets, like Mirai, have taken down
ISPs and telephone networks through
massive DDoS attacks. These attacks
increasingly exploit consumer IoT devices in
ways the manufacturers don’t realize, or
even know, to look for.
PROVENANCE
Compromised
Server

#TechVision2018DATA VERACITY
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UNITED AIRLINES
has recognized opportunities to
recapture $1 billion a year by updating
pricing models and decades-old
assumptions about flying habits.
Addressing data veracity presents new
opportunities for growth.

#TechVision2018DATA VERACITY
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LOCATION-BASED
ADVERTISING
costs businesses $16 billion a year, but
studies have shown 25% of this
spending is based on inaccurate
information. Creating stronger data
veracity around location information
could help businesses recover $4 billion
in value each year.
Addressing data veracity presents new
opportunities for growth.

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#TechVision2018DATA VERACITY
CREATING A DATA
INTELLIGENCE PRACTICE.
Existing capabilities within cybersecurity and analytics practices provide
a foundation on which to build a new “data intelligence” practice. It will
work to build data veracity, and uncover business practices that might
be encouraging manipulated data. These initiatives will help businesses
be confident in their insights, while remaining alert to new potential threats.

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#TechVision2018DATA VERACITY
Businesses expand their understanding of data.
A data intelligence practice determines
the embedded risks across a portfolio
of data supply chains using capabilities
from both security and data science
practices. Additionally, this group will
help set standards for acceptable risk
based on business priorities and
implications of automated decisions.

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#TechVision2018DATA VERACITY
INCENTIVIZE
THE TRUTH.
Understanding anomalous behavior during data
observation provides a critical secondary benefit: it
helps businesses uncover and adjust the incentive
mechanisms that lead to faulty data being collected or
provided in the first place.

16www.accenture.com/technologyvision
#TechVision2018DATA VERACITY
Companies can address irregularities and maintain
integrity with additional safeguards…
Each Dragon Capsule produced by SpaceX
uses six computers operating
in pairs to validate calculations, ensuring that
spacecraft flight and International Space
Station docking maneuvers are made with
the utmost certainty.
Each pair checks its calculations against the
others, and only proceeds when at least two
pairs return the same result.
GO NO GO
INTEGRITY

17www.accenture.com/technologyvision
#TechVision2018DATA VERACITY
…and compare questionable data with external
sources for additional verification.
Google is using machine learning to remove apps with overreaching permissions from its Play Store.
NORMAL FLASHLIGHT
PERMISSIONS
• Camera flash LED.
• Ambient light sensor.
QUESTIONABLE FLASHLIGHT
PERMISSIONS
• Camera Flash LED.
• Ambient Light Sensor.
• Phone Contacts.
• Location Data.
• Browser History.
INTEGRITY

#TechVision2018
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DATA VERACITY
The presence of bad data in a
system isn’t always the result
of malicious intent, but may be
a sign that a process isn’t
working as intended.

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#TechVision2018DATA VERACITY
On Amazon, third-party sellers were buying fake reviews to
artificially inflate their product and seller ratings.

#TechVision2018
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DATA VERACITY
Are you getting the right talent needed to build a
culture of strong data practices?”
How does your enterprise grade data?
How important is digital hygiene in your culture?
How important should it be?
Are you incentivizing users to game your systems?
1
2
3
4
DECISION POINTS

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#TechVision2018DATA VERACITY
BY 2024
data monitoring, auditing,
and verification services will
be a core offering
from cloud providers; leaders
will go a step further to offer
services that will proactively
notify its customers if they
detect gaming of automated
systems.
BY 2025
there will be a major war
started by state-sponsored
cyberattack. Through 2025,
most IoT devices will still lack
cybersecurity features and
will be a primary injection
point
for those looking to game
autonomous systems.
BY 2022
the first business will
be effectively shuttered
by regulators for failure
to sufficiently protect
consumer privacy.
BOLD PREDICTIONS

THANK YOU
#TechVision2018
www.accenture.com/technologyvision
Find out more about Data Veracity
www.accenture.com/dataveracity