1.
Presented By:
Parimal Ghonge
Ankit Raj Mishra
(IBS PUNE)

2.
Training Matters
 Training
 Management Style
 Work flexibility
 Staff activities
 Non financial rewards
 Salary

3.
Objectives
 To know importance of Employer Branding in
Retention of employees in an organization.
 To investigate the effect of Employers Brand on
attracting employees towards its organization.
 To study various factors that contribute in making an
organizations Employer Brand.

4.
Is it really important ? ? ? ? .....
 Take care of Employees better than anyone else and
they will take care of your customers better than
anyone else.
-Kim Tendel .
 Engagement = Motivation = Performance =
Productivity = Profitability .

5.
Thus an Employee =

6.
Research Methodology
Research Design
Descriptive
Data Collection Method
1) Face to Face and Telephonic
Interviews
2) Internet and Magazines
Sampling Size
30
Sampling Area
Hotels of Pune and Mumbai

7.
Analysis of Hypothesis
 Hypothesis 1: Marketing activities used in personnel management aim to
create strong brands that produce (employer) brand equity increasing
(employer brand) loyalty.
 Hypothesis 2: Employer branding is a retention management technique
influencing engagement, organizational culture and the perceived
psychological contract all positively linked to retention.
 Hypothesis 3: The Employer Brand reinforces the entire employment
experience increasing retention.

8.
Hypothesis 1
Marketing activities used in personnel management aim to create strong brands
that produce (employer) brand equity increasing (employer brand) loyalty.
Employee
Branding
Activity
Strong
Employer
Brand
Sustainable
Diffrential
Advantage
Employee
Brand
Equity
Increase
Brand
Loyalty

9.
Hypothesis 2
Employer branding is a retention management technique influencing engagement,
Organizational culture and the perceived psychological contract all positively linked to
retention.
Increased
Engagement
Employee
Branding
Employee
Retention
Method
Organizational
Culture
Perceived
Psychological
Cantract
Employee
Brand
Loyalty

10.
Hypothesis 3
The Employer Brand reinforces the entire employment experience
increasing retention.
Employee
Branding
The Employment Cycle:
Recruitment -> Selection >Induction -> Training ->
Reward -> Career
Plannning -> Pramotion > Termination
Enhanced
Employment
Experience
Increased
Retention

11.
Conclusion
 A strong employer brand shows what a powerful
mode of differentiation employer branding can be.
 Your number 1 customers are your people.
 “Look after employees first and then customers last.”