3. Norway Travel & Tourism Industry
• The travel and tourism industry accounts for 3.3% of gross domestic product and
6.6% of total mainland employment
• The industry employed 431038 people (equivalent to 321566 full time)
• Foreign tourists had 16.8 million overnight stays in 2021
4. Common facts
• A small country
• Not well known country; an even less well
known travel destination
• Knowledge of Norway is low
• International competition is fierce
5. Norway described by its citizens
• Fresh: healthy, new, unexplored, clean,
refreshing,
• Genuine: natural ,real , authentic , honest
• Friendly: hospitable, empathic ,sympathetic
• Innovative: creative, exciting, surprising,
modern
6. Places to visit
1. Fjords and Mountain landscape
• Beautiful, spectacular and dramatic nature
• Mighty mountains that drop straight down into the
sea.
• Waterfalls and glaciers
• Clear and vibrant colours
• Pure, clear and fresh air
• Genuine and authentic
7. MOUNTAINS & WILDERNESS
• Wide plains, mountain plateaus, rounded and beautiful formations
• Clear and vibrant colour
• Pure,clear and fresh air
8. NORTHERN LIGHTS
• Jaw-dropping, mystical moments
• Most frequent in late autumn,winter and early
spring
• October, February and march are best months for
observations
• The best places are above the arctic circle
9. The Midnight Sun
• The midnight sun is a natural phenomenon that occurs
during the summer in places south of the Antarctic
Circle and north of the Arctic Circle – including
Northern Norway.
• The earth is rotating at a tilted axis relative to the sun,
and during the summer months, the North Pole is
angled towards our star.