Running a successful Business Online

1. Running a Successful Online
Business
Presented by Parul Choudhary

2. About Parul - Me
• Working in Online Industry for Past 7 years. Advising and helping
clients with their Online Strategies.
• Google Certified Professional.
• Post Graduate in Marketing, Advertising and Mass Media.

3. Who is Netregistry?
• Netregistry is Australia’s largest domain name & web hosting
provider. We are a one-stop-shop to help businesses get and grow
online.
• Netregistry also offers email, web design, website security and
online marketing solutions
• Since launching in 1997, Netregistry has helped over 500,000
Australian business of all sizes grow online. With 1 in 3 Australian
domain names are registered with Netregistry.
• Netregistry aims to educate business owners through a range of
online resources, eBooks and workshops.

4. Agenda
• Understanding Australian Digital Landscape
• Introduction to Online Marketing 2014
• How to Increase Revenue from Your Website
• How to Measure the Success of Your Online Strategy
• Free Tools for Online Marketing

5. Your Online Journey
“If you don’t know where you are going, you
might not get there ”

6. Understanding Your Customers

7. Today’s Customer

8. Multiple options

9. Our internet world

10. Common issues ?
• Does your website get enough traffic ?
• Are you struggling with website conversions?
• Are you targeting the right audience ?
• Is your website search engine friendly ?
• Is your website customer friendly ?
• Is your website quick to load ?
• Do you have the right call to action ?
• What does the online community think about your website?

11. New sales process

12. The Selling Process

13. Steps to Success

14. Sources of New Visitors

15. Online Buying Experience

16. Understanding Your Website Visitors
• How many clicks on an average does it take for a visitor to convert?
• How long from the first visit, does it take for a visitor to convert?
• When do I need to appear for research keywords (eg “Home loans”)
• When do I need to appear for transactional keywords?
• When is really the best day/week/month to send an email to the
client?

17. Questions You Should be Asking?
• What is the purpose of my website?
• What are you trying to get your users to do once they arrive on your
website?
• Who is your target audience?
• How are you going to measure success?

19. Avoiding the 5 second ‘bounce
Before a potential customer
hits the ‘Back’ button
Make sure they Stay!
Tell them…
• Who you are?
• What you do?
• Why is ‘it’ important to them?
• What to do next?

20. Digital stamp

22. Setting Goals

23. Which One is Right for Me?

24. Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the
process of improving the volume or quality of
traffic to a website from search engine via
“natural” (“organic” or algorithmic”) search
results.
Wikipedia

26. Is Google Sending you enough traffic?
Google Analytics: Free Tool for tracking your website traffic
Sign up: www.google.com/analytics

27. Google Analytics

28. Basic measurement on analytics

29. Google Analytics Measurement

30. Is Google recognising your efforts?
Google Webmaster tools: Free Tool from Google for checking your
current visibility
Sign up: www.google.com/webmastertools

31. Google Webmaster Tools

32. Your Website’s Current Position /Traffic
Semrush.com
 Allows you to measure your current situation in terms of traffic and your search
engine ranking.
 Helps you to spy on competition traffic source and keyword strategy
 Helps you to check on your competitors adwords campaigns
 Great keywords research tool

33. Beyond SEO

34. Ranking is not a business goal
• Being #1 is great, but
if it doesn’t drive
qualified traffic that
doesn’t convert for
business objectives,
then you haven’t
done anything.

35. Conversion Rate Optimisation

37. What is Conversion Rate ?

38. CRO factors ?

39. What’s your Conversation Rate ?

40. Methods Used for Conversion Tracking

41. Solution Priorities

42. Don’t Give Customers Too Many Ways to
Escape

43. Usability issues

44. Content and Purchase
• Add to cart does not mean job is done.
• Add mini descriptions to in-cart and checkout screens.
• Add positive product reviews to confirmation emails to
reinforce decision.
• Ask customers to submit a video using your product
• Create a video contest to increase submissions
“ 36.4 % of visitors who abandoned their shopping cart engaged
with their automated email campaign” - Paypal

45. Blogging attracts more visitors

46. Video for Online marketing

47. Is PPC Right for Me ?
• Does your business have a unique selling point ?
• Do you stock products ?
• Do you need to feed your sales team with leads ?
• Low cost of lead acquisition
• Do you need to measure ROI ?
• Ability to focus on specific locations , time zone
• Ability to change your marketing message daily
• Better conversions

48. Should I do Social Media?
Its No more a Choice

49. Golden Rules of Social Media

50. Create a Social Plan
• Who are you targeting?
• How will you measure success?
• What are your goals?
• What specific tactics and actions will you take?
http://bit.ly/SMtactical

51. Content Mix Matrix

52. Who does Buyer Trust?

53. Sync Every Campaign/Channel/Social

54. Facebook for B2C & LinkedIn for B2B

55. Can I be Your Friend?

56. Website Speed

57. Website Speed
• Test site speed all the way through your
funnel, not just the homepage.

58. Is Your Website Secure?
• 90% of businesses suffered some sort of
computer hack over the last 12 months
• More than 6,600 websites get added daily
to the Google malware blacklist
• 30% of all hacked websites is due to stolen
credentials such as FTP
• It takes 10 mins to crack a lowercase
password that is 6 characters long

59. My Hosting, Why should I bother ?
• Direct impact on your revenue
• Customer experience
• Repeat customers
• Mobile users

60. Responsive Websites

61. Mobile Users are Different From Desktop Users

62. Make Search Prominent

63. Use a Progress Bar

64. Seriously Consider Removing Registration

65. Offering Discounts

66. Website Goals

67. Show Delivery Timescales and Charges

68. Other Important Factors During Checkout

69. Check your website Inventory

70. Break…
• Coming up…
• Free Online Marketing Tools
• Reviewing Your websites
• Q n As

71. Online Marketing Resources
• Matt cutts (www.mattcutts.com/blog)
• Moz.com
• www.searchengineland.com
• On page SEO report (www.lipperhey.com)
• Heat maps (http://www.crazyegg.com/)
• marketo.com (http://bit.ly/SMtactical)
• http://www.netregistry.com.au/resources/ebooks/
• https://developers.google.com/speed/pagespeed/insights
• www.Semrush.com
• www.Google.com/analytics
• www.Google.com/webmastertools

72. Website usability tools
• www.crazyegg.com
• www.clicktale.com
• www.kissmetrics.com
• www.ghostrec.com
• www.visualwebsiteoptimizer.com

73. Lets Look at Your Website

74. Questions?

75. Call 1300 638 734

77. Conclusion
Request a consultation / Mentoring session
Upcoming workshops
Need a Perfect Website
CALL: 1300 638 734
Parul.choudhary@netregistry.com.au