2. AltaMed
Account supervision; client services; brand strategy, design development
& management; environmental and print design; project management
Brand Development & Management
Four Case Studies.
Harbor View Hotel
Account supervision; brand strategy, creative direction and design
of identities, amenities, print collateral, marketing, interactive,
Apple
Account supervision; creative direction, brand strategy, store-in-store
retail development & management, environmental and retail design,
food & beverage, advertising, signage; project management
project, fabrication and installation management
Westfield Galleria at Roseville
Account supervision, creative and project direction, signage and wayfinding
design, fabrication and installation management
3. After 30 years, AltaMed, one of the largest healthcare
providers in the greater Los Angeles area reignited their
brand. The foundation of the new scope was a strategy
based on inclusion, healthy choices, regional heritage
and care of our neediest. A new identity with application
to customer and community touchpoints was developed.
Work done in association with Landkamer Partners
AltaMed: Quality Healthcare for All.
9. Work done in association with CKS Partners, marchFirst and Apple
A short visual history chronicles the retail
transformation of the Apple brick and mortar
experience. Initially tucked away within chaotic,
third party resellers, the shop-in-shops featured
custom fixturing and simple environmental design.
After two and a half years of development, Apple
launched the first proprietary, iconic Apple Store,
where product was the hero, which reinforced evolving
lifestyles. Continuously evaluating the customer’s
experience was the bedrock of Apple’s success.
Transforming the Apple Channel into the Apple Store.
13. Initial Strategy and Design Development; Account Management for Delivery of Apple Store Graphic Elements
14. Initial Strategy and Design Development; Account Management for Delivery of Apple Store Graphic Elements
15. A few projects targeted at different audiences,
illustrating the early stages of a brand refresh.
The refresh included a new palette, graphic
elements, photography style and copy direction.
This scope shows ebooks directed at government
security firms, print and online marketing collateral
and custom brand messaging developed for
professionals attending events.
Work done in association with Neustar
Neustar: Rebranding Internet Marketing
16. Account and Creative Supervision; Design of Selective Resort, Restaurants, Spa & Programs Identites
18. Account and Creative Supervision of Hotel Marketing, In-Room Amenities, Launch Advertising
19. Account and Creative Supervision of Hotel and Restaurant Signage; Fractionalized Real Estate Marketing
20. Account and Creative Supervision of Fractionalized Real Estate Marketing & Interactive Marketing
21. A 400,000 square foot renovation required a new brand
facelift to one of Westfield’s premium shopping centers.
The result was an innovative signage and wayfinding
program based on abstract sculptural rose petal forms.
Executed on site monoliths, public art, interior and exterior
signage, and garage identification.
Work done in association with Square Peg Design
The Galleria at Roseville: premium retail renovation
23. Galleria at Roseville
Galleria at Roseville
Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management
Interior Sign Program
Site Entry
Promenade Monument
Site Monument
