CH&Co and COQONUT are proud to publish the first Crypto-Investor Observatory to understand better crypto-investors: how many are they, who are they, why do they invest This a Joint study by CH&Co, consulting company specialized in Financial Services and COQONUT, the reliable data driven compass for the Crypto-World.

1. Crypto-Investor Observatory
July 2018
Overview
based on COQONUT’s data, CH&Co’s market analysis and joint
survey conducted on 2,517 adults worldwide between May
15th and June 15th, 2018

2. SLIDE 2
Number of investors
The total number of investors has
been doubling every 8 months for
the past years
There are over 150 million crypto-investors
globally
10% of traditional
investors have
already invested
in crypto-assets,
another 10% are
planning to
invest in the near
future
18million
Indonesia
5Million
Japan
40Million
South Korea
12 Million
China
12Million
Europe
40MillionUSA
18Million
Others

3. SLIDE 3
45.71
%
30.62
%
15.32
%
8.36
%
24 out of 25 crypto-investors
are male
Almost 1 out of 2 crypto-investors is
aged between 25 and 34
The most common crypto-investor is male
and aged between 25 and 34
18–24 25–34 35–44 44+
% of Investors per Age

4. SLIDE 4
Investment decision based on level of
blockchain expertise
The level of blockchain knowledge is a
determining factor in the decision to invest
Uncertainty around the asset type,
bad reputation, fear of hacking are
the next reasons for about 70% of
non-investors (for each reason)
For 89% of non-
investors, lack of
knowledge is the
main reason for
not investing
Do not plan to invest
in crypto-assets
Plan to invest in
crypto-assets
Already invested in
crypto-assets
Beginner
Moderate
Expert
80% 7% 13%
37% 14% 49%
16% 13% 70%

5. SLIDE 5
Objectives from crypto-asset
investments
Getting high returns is the main motivation
for crypto-investors
But tax reporting complexity is also a
key concern for 62% of investors
27% of
millennials trust
crypto-assets
more than
traditional
investments
0% 10% 20% 30% 40% 50% 60% 70%
Not to miss the next
Amazon
To diversify my
investments
To get high returns
To support the startups
issuing tokens
Already invest Plan to invest

6. SLIDE 6
Investment horizon in cryptocurrency
Experts are investing on a shorter term basis
than non-experts
There are now more than 225 crypto-
funds in operation.
JPMorgan and GS and now Blackrock
are expected to create a trading desk
on crypto-assets
Crypto–assets
are considered
highly volatile by
64% of investors
Beginner Moderate Expert
Shortterm
Mediumterm
Longterm
DailyTrading
31%
25%25%
18%
34%
32%
17%17%
28%
23%
18%
30%

7. SLIDE 7
69%
51%
31%
Invest 10% of
monthly income
% of monthly income – equivalent
invested in crypto-assets
Amount invested in crypto-assets equivalent
to less than 1 month – equivalent income
27% of millennials think that crypto-
assets are more trustworthy than
traditional investments
For millennials,
crypto-assets
already
represent 1/10th
of their
traditional
investments
Beginner Moderate Expert
4% 2%
7%Invest 100% of
monthly income
4%
11% 16%Invest more than 50%
of monthly income
23%
36%
47%
Invest between 10%-
25% of monthly
income

8. SLIDE 8
% of portfolio containing crypto-asset
Investors hold on average 2.7 types of
crypto-assets in their portfolio
Bitcoin wallets hold
an average of 0.5
BTC, but 1,600
wallets contain at
least 1,000 BTC each,
for a total of 5 mln
BTC, about 1/3 of
total BTC in
circulation
8%
9%
11%
11%
11%
17%
21%
21%
24%
36%
69%
Dash
Zcash
Stellar
Neo
Monero
Others
Litecoin
Ripple
Bitcoin Cash
Ethereum
Bitcoin