1. Use striking images: It’s hard not to be moved to action by
pictures like this one.
ST JUDE’S CHILDREN’S RESEARCH HOSPITAL

2. Inspirational stories: Show users how your brand/products
created opportunity for others.
FACEBOOK

3. Insider Info: Give fans a glimpse inside your brand.
GOOGLE

4. Call to action: Ask a good question, get good engagement in return.
WALT DISNEY WORLD

5. Contests: Everyone Loves a Chance to Win (a Discount)
ALDI USA

6. Sales: Again, Everyone Loves to Save Money
XBOX

7. Glamour shots: It’s amazing how devoted people can be to their
favorite food/beverage brands—especially when they look delicious.
STARBUCKS

8. New products: Give fans an exclusive glimpse at your newest,
coolest stuff
GOOGLE CHROME

9. Free stuff: Sure, everyone loves a discount. But we love free stuff
even more.
DUNCAN HINES

10. Your product in action: Show everyone the cool things your product
can do. Pop culture context is always helpful too.
ADOBE PHOTOSHOP

11. Pop culture appearances: Remind fans if your product appeared in a
TV show or movie.
TIM HORTONS

12. User generated content: Showcase pics or videos from your fans.
HERSHEY’S

13. Get sappy: Simple sentiments often work well—especially around
the holidays.
IN-N-OUT BURGER

14. How-tos: Everybody loves a good recipe.
DOVE CHOCOLATE

15. Hype: It’s never too early to get fans excited about next season.
THE NFL

16. Job listings: Turns out Facebook is a great place to post them.
PORTILLO’S

17. Humor: Certain audiences enjoy trying to one-up each other.
BRAVO

18. Memes: Play off of popular web trends (within reason, of course).
DISNEYLAND

19. Memories: “Click if you remember” posts often go over well.
DOLLAR TREE

20. Videos: Teaser clips AND contests? It’s win-win!
AMC THEATRES