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THE WEEK IN 3 WORDS

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SEASON #03 – WEEK #06

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THE MOBILE PARADIGM
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Mobile applications have redefined the way users use the Internet. Already in 2014,
applications usage on both smartphones and tablets accounted more than the time
spent on the Internet from a WEB browser (in the United States).
This does mean that the whole software and hardware paradigm is shifting to mobile.
With devices becoming more and more powerful and newcomers spending more and
more money on R&D to deliver new experiences or advanced features, the mobile
ecosystem is likely to define the whole software and hardware ecosystem in the future.
Why using a desktop PC or even a laptop when a smaller device - extended with efficient
peripherals for input and output - can do the job as well, and can do much more (be
mobile, of course, but also leverage sensors and other pieces of hardware to provide a
richer experience)?
The final shift is not happening yet, but is very likely to occur in a near future.

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FAREWELL WINDOWS PHONE
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As reported by Microsoft in their Q4 2015 earning report*: “Phone revenue declined
49% in constant currency reflecting our strategy change announced in July 2015”.
Not sure about the strategy change, but as the cloud and Surface businesses are in
rather good shapes, the smartphone business at Microsoft is collapsing.
The figure below shows that a mere 110 millions of Lumia phones were sold around
the world. During the same period, iOS and Android devices sales reach around 4.5
billions…
The dream of a single Windows platform for every devices (desktop PC, tablet and
smartphone) is long gone.(*): https://www.microsoft.com/investor/EarningsAndFinancials/Earnings/PressReleaseAndWebcast/FY16/Q2/default.aspx

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GOOGLE BLOCKING BLOCKERS
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Beginning of February, Google removed some standalone applications blocking ads
from the Play Store. They were reported by Google as interfering with properties or
services (or network) provided by 3rd parties.
Actually, the applications that got banned from the store were applications
leveraging the new API released by Samsung: the embedded browser of Samsung
phones provides, since very early in February, a support for blocking ads.
Google finally changed its position and re-allowed such applications within the Play
Store, also accepting their new releases.
This is quite a good example of how Google seems to struggle with some moves
coming from Apple that are directly against their main line of revenues. Google
definitely does not want to jeopardize advertisements, but will have to be clever
about this especially if Apple is clearly allowing their disappearances...