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Why user experience design fails.

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Ux is not UI
Ux is not UI
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Why user experience design fails.

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This was a presentation made to Refresh Boyne in which Patrick discusses why User Experience design can fail. How not to engage with UX teams. Too often UX is done last or it's a rubber stamp step - especially around accessibility. That's when it fails. Patrick will show how to get it right.

This was a presentation made to Refresh Boyne in which Patrick discusses why User Experience design can fail. How not to engage with UX teams. Too often UX is done last or it's a rubber stamp step - especially around accessibility. That's when it fails. Patrick will show how to get it right.

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Why user experience design fails.

  1. 1. @PatrickMooney #RefreshBoyne 30th November 2016 bit.ly/RefreshBoyneUX Why User Experience Design Fails.
  2. 2. @PatrickMooney Why User Experience Design Fails. bit.ly/RefreshBoyneUX
  3. 3. My Community engagement • Monthly MeetUp Group • Co-Organiser • 1500+ Members • @Dublin_UX • meetup.com/Dublin-UX/ • Guide to all UX events • Across Lanyrd and 
 Twitter • @UXinDublin • UXoverLunch • New initiative to promote shared learning over lunch • @UXoverLunch • UXoverLunch.com
  4. 4. Why User Experience Design Fails in 7 lessons
  5. 5. But first a message….
  6. 6. Is UX this lean mean machine? Expectation it will make everything right It’s magic?
  7. 7. Not understanding User Experience Why User Experience Design Fails. 1
  8. 8. What does UX mean to you? https://www.paulolyslager.com/what-does-ux-mean/ “It means user satisfaction.” “Not having cheeky pop up windows like this interrupt my browsing experience.” “In my humble opinion, it means how a user feels about a website from an overall perspective. Aesthetic, navigation experience, content and level of satisfaction achieved.” “Eliminate difficulties.” “User experience is cringing the seconds a person takes to click ‘buy’.” “How easily people find what they are looking for on the website” “Performance + emotion all throughout a Web site or an app”
  9. 9. UX Soup CXcustomer experience UIuser interface (designer) UCDuser-centered design UEUser Experience HCIHuman Computer Interaction
  10. 10. The disciplines of 
 User Experience Design Interaction Design • Usability engineering • User interface design • Interactive environments
  11. 11. The disciplines of 
 User Experience Design Interaction Design • Navigation design • Data visualisation • Guidance systems Information Architecture
  12. 12. The disciplines of 
 User Experience Design Interaction Design • Interaction Design • Information Architecture • Communication design • Motion Design Information Architecture User Experience Design
  13. 13. Confusing UX for UI Design Why User Experience Design Fails. 2
  14. 14. Can you make it look better?
  15. 15. Clunky
  16. 16. Clunky clunk·y ˈkləNGkē adjective informal 1. awkwardly solid, heavy, and outdated. "even last year's laptops look clunky” 2. making a clunking sound. "clunky conveyor belts"
  17. 17. The Rise of Clunky Google Books NGram 1969 
 internet is born
  18. 18. The UX unicorn
  19. 19. Are we to blame for this? Job titles certainly don’t help clarify things! http://www.slideshare.net/chrisfeix/why-ux-fails-with-notes
  20. 20. • Field research • Face to face interviewing • Creation of user tests • Gathering and organising statistics • Creating personas • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information architecture • Usability • Prototyping • Interface layout • Interface design • Visual design • Taxonomy creation • Terminology creation • Copywriting • Presenting and speaking • Working tightly with programmers • Brainstorm coordination • Design culture evangelism • Field research • Face to face interviewing • Creation of user tests • Gathering and organising statistics • Creating personas • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information architecture • Usability • Prototyping • Interface layout •Interface design •Visual design • Taxonomy creation • Terminology creation • Copywriting • Presenting and speaking • Working tightly with programmers • Brainstorm coordination • Design culture evangelism HOW UX WANTS TO BE SEEN HOW UX IS TYPICALLY SEEN
  21. 21. A User Experience helps your user decide on whether or not they will act. Involves emotion and feeling. UX vs UI
  22. 22. The reality The UI is still Windows
  23. 23. UX vs UI The User Interface gives the user the means in which to act.
  24. 24. Don’t just hire a UI designer
  25. 25. DesignersUI CodeContent Website Social MediaGame Application DevsUI Code DesignersUI Code Content Devs DesignersUI Content Where UX
 sits UX
  26. 26. DesignersUI CodeContent Website Social MediaGame Application DevsUI Code DesignersUI Code Content Devs DesignersUI Content Where UI
 sits UX
  27. 27. UXUX UXUX Website Social MediaGame Application UXUX UX UXUX UX UX UX UXUX UX The Reality UX
  28. 28. #UXFail Why User Experience Design Fails. 3
  29. 29. #UXFail
  30. 30. #UXFail
  31. 31. #UXFail Does this satisfy a user need? User validated design. Is this bad design?
  32. 32. #UXFail UXFail MeetUp and Podcast @UXFailPodCast http://bit.ly/UXFailPodcast
  33. 33. Control Why User Experience Design Fails. 4
  34. 34. The HiPPO
  35. 35. The HiPPO http://whatusersdo.com/blog/hippos/
  36. 36. Don’t rely on Gut Feelings or Opinions
  37. 37. Design by Committee
  38. 38. Let’s talk about diversity marketingweek.com/2015/11/25/an- utter-disgrace-marketings-diversity- problem
  39. 39. Balance between Hero designer vs Committee design http://www.designbycandlelight.com/ux-process-hero-designer-dies-hands-baton-product/ http://sixrevisions.com/project-management/how-to-navigate-design-by-committee/
  40. 40. Balance is restored through User Testing
  41. 41. Not involving real users Why User Experience Design Fails. 5
  42. 42. Testing with users https://timbdesign.com/ http://usabilitygeek.com/
  43. 43. You are NOT a USER http://www.iamnotauser.com
  44. 44. You are NOT a USER One of usability’s most hard-earned lessons is that you are not the user. If you work on a development project, you're atypical by definition. - Jakob Nielsen “ ”
  45. 45. Build - Measure - Learn Concept continual validated learning Validate Internally Test Externally Learn from user behaviour team/stakeholder real users Prototype
  46. 46. UX seen as a “bolt on” Why User Experience Design Fails. 6
  47. 47. http://www.afterthoughtmedia.net/
  48. 48. Where should it be done?
  49. 49. Where / When do you do UX? Everywhere - at all stages! Agile and UX?
  50. 50. TRY EXPERIMENTS LEARN ITERATE DEFINE THE CHALLENGE OBSERVE PEOPLE FORM INSIGHTS FRAME OPPORTUNITIES BRAINSTO RM IDEAS BUILD M EASURE PIVOT/KEEP? CONCRETEABSTRACT USER PROBLEM USER SOLUTION Design Thinking Lean UX Agile
  51. 51. Sprint Zero Implement low cost UI elements Implement designs Implement designs Design for Sprint 2 Research for Sprint 3 Test Sprint 1 Design Sprint 3 Research Sprint 4 Test Sprint 2 Design for Sprint 3 Research Sprint 5 Research for Sprint 1 Sprint 0 Sprint 1 Sprint 2 Sprint 3 Dev Track UX Track code design code design
  52. 52. Where UX sits within an organisation Why User Experience Design Fails. 7
  53. 53. State of UX Survey • Leah Buley • May 2016 survey • 266 professionals • State of UX within their organisations • Rank level of strategic impact • 1- 2 Low impact • 4 -5 High impact
  54. 54. State of UX Survey High Low Lower Lowest UX as a distinct function Product IT Marketing
  55. 55. Great books
  56. 56. Further reading
  57. 57. Not understanding User Experience Why User Experience Design Fails. 1 Confu U
  58. 58. @PatrickMooney Thank You! That’s Why User Experience Design Fails. Connect with me PatrickMooney.me bit.ly/RefreshBoyneUX

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