1. Welcome

2. Agenda
Salesforce at AXA - Olivier VANSTEELANDT with guest star Jonathan WARNAND (20 min)
Winter 24 highlights - Patrick YANG (15 min)
Dreamforce'23 Highlights - Gianni COOREMAN (30 min)
CI-CD and processes with Gearset - Yves LEBLOND (10 min)
Exchanges / Networking & DRINKS

3. SALESFORCE @AXA
-
Olivier Vansteelandt
Jonathan Warnand
2023 September 21

4. WELCOME

5. 51 Countries
110.000 Employees
102 bn€ Revenue
7,2 bn€ Underlying earnings
P&C, Life, Health, XL, Asset Management
AXA in the World AXA in Luxembourg
Salesforce User Group
5
3 Companies
280 Employees & 40 Agencies
700 M€ Revenue
18 M€ Underlying earnings
P&C, Life, Health, Wealth Management
Retail & Corporate
Local & International business

6. Salesforce in the AXA context
Salesforce User Group
6

7. Our Salesforce Journey
Salesforce User Group
7
2018 - 2019
• Salesforce Servicing, MDM & Telephony implementation
• Customer Journeys review
• Regulatory approval
• Customer Service launch
2020
• Additional integrations
• Migration to Financial Service Cloud
• Deployment to P&C Teams
2021
• Deployment to Claims Team
• Efficiency improvements
• My AXA Portal
2022 - 2023
• Deployment to Life Team
• Deployment to Health Team
• My AXA Portal improvements

8. High Level Architecture
CRM
APIs
Parties
MDM
IVR
Portal
Back-end

9. 9 Salesforce User Group
9
Process
APIs
Experience
APIs
System
APIs Collective back-
end services API
Document management
API
Health
Platform
API
Axa Sales
Tools API
MDM API
SFDC API
Collective
Customer Portal
API
Back-end DB for
individual API
Customer API
Health API
Life API
Auto/Home
API
3rd Party
API
Front-end
assurance
management
API
Health
platform API
Salesforce API Front-end
collective API
Collective
customer
portal API
AXA Sales
Tools API
SOAP SOAP SOAP
Details Architecture

10. Technical Salesforce Solution
Salesforce User Group
10

11. What’s next ?
11 Salesforce User Group

12. Questions ?

13. Thank You