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<ul><li>Future of Mobile Commerce </li></ul><ul><li>April 27, 2010 </li></ul>

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eBay Classifieds Group

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Classifieds - An Ancient Form of Commerce

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Redefining a Segment

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Mobile: The fastest growing area at eBay “ We expect our mobile apps to generate $1.5 billion in gross merchandise volume [sales] in 2010” – John Donahoe, eBay CEO April 2010

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Kijiji App: Simplicity and mobility

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Gumtree Applications cover 6 markets

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Feature-rich eBay Classifieds Application in USA

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Bilbasen – Bringing motors classifieds to your mobile

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Mobile commerce: Tipping point being reached? Worldwide Shipment of Smart Phones (M) Market share “ Smartphone market expected to reach 45% of handset shipments by 2015.” – Gartner 15% 18% 20%

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0 e-Commerce history repeating itself? Barriers declining Lack of habit Never had the chance Worries with paiement 37% 29% 28% 25% 21% 18% 17% Complicated 13% Prefer real contact 15% 12% 2008 2010 Reasons for not using mobile commerce

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Mobile advertising - Growing fast 489 443 453 473 500 2% -6% +13% +44% -1% 0.5% Total

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Innovation Is a Must

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eBay Classifieds – innovator in mCommerce Take photo of item and list for sale in under 60 seconds!

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Marktplaats – Coming soon to your iPhone ! See where the closest selling items are through Augmented Reality !

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Augmented Reality: The Future of Location-Specific Services

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Snaptell: innovation example in buy-side mCommerce Take a picture of a book or DVD & compare prices across online stores

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eBay on the iPad: Redefining “leisure computing”

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Primitive forms of m-commerce also changing people’s life <ul><li>Mobile-led classifieds, Bangladesh </li></ul><ul><li>Leader in mobile & PC </li></ul><ul><li>SMS, WAP driven </li></ul>“ How much is grain selling for today?”

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2 Portugal Norway Sweden Malaysia Philippines Indonesia Netherlands Denmark Finland Canada United States Germany UK New Zealand Australia Japan Singapore Taiwan Hong Kong Italy Spain France Poland Egypt South Africa Puerto Rico Bolivia Uruguay Ecuador Costa Rica Panama Dominican Rep. Ireland Colombia Peru Venezuela Chile Mexico Argentina Brazil Internet users per 100 inhabitants Mobile subscriptions per 100 inhabitants New opportunities via mobile channel Neither Web only Mobile-led Mobile + Web

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Mobility is the future – whatever the means

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Thank You!