SlideShare une entreprise Scribd logo
1  sur  57
Télécharger pour lire hors ligne
Transmedia Storytelling
         Transmedia - Mobile - Gaming



Patrick Möller
Warsaw, 17.05.2012
Let me introduce you
to Transmedia Storytelling
Photo: Post-It by Peter B. (CC) | Link
Handwritten phonenumbers:
   0049 30 340 6002320

                        Photo: Patrick Möller (CC)
Click here to open the video in your
        browser and watch it




                                       Website & Video: Cathy‘s Key | Link
So how can I tell my story by using
    Transmedia Storytelling?
„The universe is made of stories, not of atoms“
                                     Muriel Rukeyser
                                      Photo: :CC-BY2.0 - NASA | Link
Photo: CC-BY-SA2.0 – Patrick Gruban | Link
Photo: :CC-BY2.0 - Cliff | Link
Photo: PD - Powerhouse Museum | Link
Photo: Henry Jenkins| Link
Image: Jenna Garfunkel | Link
Bildnachweis: Brooke Thompson | Link
Transmedia Manifest | Link
Identify fans and influentials
Folge dem Kaninchen | Link
Folge dem Kaninchen | Link
Involve fans and influentials
Click here to open the video in your
        browser and watch it




                                       Mission Icefly (5Gum) at the Bannaroo Festival | Link
Click here to open the video in your
        browser and watch it




                                       A rabbit hole mailing of missionicefly.com| Link
Help your fans to connect
to your story and others easily
Screenshot: ARG-Reporter Forum | Link
Add collaborative tasks
 within the storyline
There is no such thing as
     total control
Really!
Navigate instead!
Keep up a constant dialogue
         with fans
Alternate Reality Games on Facebook | Link
Case I:
Push 11 – „The Child“
  (by vm-people)
Photo: CC-BY-SA - Richard | Link
Click here to open the video in your
        browser and watch it




                                       Movie: Push 11/berlinkriminell 08/11/HORATIO
                                                Produced by: vm-people GmbH | Link
Photos: The photos were contributed as user generated content
                   by the players of the Alternate Reality Game
Click here to open the video in your
        browser and watch it




                                                      Movie: Wer war ich?
                                       Produced by: vm-people GmbH | Link
Buchcover: © by Droemer Knauer Verlag
Screenshot: ARG-Reporter | Link
Screenshot: ARG-Reporter Forum | Link
Screenshot: ARG-Reporter Wiki | Link
Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link
Case II:
Sherlock
  (BBC)
Click here to open the video in your
        browser and watch it




                                                  Trailer: Sherlock
                                       Produced by: BBC One | Link
Screenshot: Website von Sherlock| Link
Screenshot: Sherlock (BBC One)
Screenshot: Sherlock (BBC One)
Screenshot: Dr. Watsons Blog | Link
Screenshot: Dr. Watsons Blog | Link
Screenshot: Facebook Post| Link
Screenshot in Blogpost by Siobhan O‘Flynn | Link
More cases:
Photos: Adeles Salon by „Das Wilde Dutzend“ | Link
Click here to open the video in your
        browser and watch it




                       Screenshot: „Zombies, Run!“ by Six To Start | Link
Screenshot: Tripventure by Sprylab | Link
Screenshot: Rides.tv „Dirty Work“ | Link
Screenshot: „Guidestones | Link
Screenshot: „Why So Serious“ for „The Dark Knight“-movie| Link
Thank you very much for listening!


            Twitter: @patmo
     Contact: http://about.me/patmo

    http://www.imaginary-friends.de/


                      All background graphics have been provided by: Elegantthemes.com | Link

Contenu connexe

Similaire à Transmedia Storytelling Techniques

Issues and conventions in factual programming (unit 27.1)
Issues and conventions in factual programming (unit 27.1)Issues and conventions in factual programming (unit 27.1)
Issues and conventions in factual programming (unit 27.1)AJ_Goodwin
 
Hollywood marketing
Hollywood marketingHollywood marketing
Hollywood marketingksomel
 
My views on the concept of social film
My views on the concept of social filmMy views on the concept of social film
My views on the concept of social filmlstandring155
 
My views on the concept of social film
My views on the concept of social filmMy views on the concept of social film
My views on the concept of social filmlstandring155
 
Is the inside experiance a social film? or is it something else?
Is the inside experiance a social film? or is it something else?Is the inside experiance a social film? or is it something else?
Is the inside experiance a social film? or is it something else?p10540735
 
Privacy vs Progress
Privacy vs ProgressPrivacy vs Progress
Privacy vs ProgressAmy Vernon
 
Telling tales using digital media
Telling tales using digital mediaTelling tales using digital media
Telling tales using digital mediaKathryn Corrick
 
Marketing
MarketingMarketing
Marketingtizpete
 
Transmedia storytelling & photojournalism - En
Transmedia storytelling & photojournalism - EnTransmedia storytelling & photojournalism - En
Transmedia storytelling & photojournalism - EnGerald Holubowicz
 
The inside experience- My story so far
The inside experience- My story so farThe inside experience- My story so far
The inside experience- My story so faryayayaya76
 
Ass 3 group research production and distribution compaines horror/comedy
Ass 3 group research production and distribution compaines horror/comedyAss 3 group research production and distribution compaines horror/comedy
Ass 3 group research production and distribution compaines horror/comedykatiamartins96
 
Digital surrey me and my web shadow slide show edition
Digital surrey me and my web shadow slide show edition Digital surrey me and my web shadow slide show edition
Digital surrey me and my web shadow slide show edition Antony Mayfield
 
Online audio and video
Online audio and videoOnline audio and video
Online audio and videoPaul Bradshaw
 
Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trendsCannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trendsNatalia Hatalska
 
Anthonys Media Evaluation
Anthonys Media EvaluationAnthonys Media Evaluation
Anthonys Media Evaluationanton530
 
Section b developments in 21st century cinema and film
Section b developments in 21st century cinema and filmSection b developments in 21st century cinema and film
Section b developments in 21st century cinema and filmLou Davies
 
Trailer analysis: Friend request
Trailer analysis: Friend requestTrailer analysis: Friend request
Trailer analysis: Friend requestTom_Wye
 

Similaire à Transmedia Storytelling Techniques (20)

Issues and conventions in factual programming (unit 27.1)
Issues and conventions in factual programming (unit 27.1)Issues and conventions in factual programming (unit 27.1)
Issues and conventions in factual programming (unit 27.1)
 
Hollywood marketing
Hollywood marketingHollywood marketing
Hollywood marketing
 
My views on the concept of social film
My views on the concept of social filmMy views on the concept of social film
My views on the concept of social film
 
My views on the concept of social film
My views on the concept of social filmMy views on the concept of social film
My views on the concept of social film
 
Is the inside experiance a social film? or is it something else?
Is the inside experiance a social film? or is it something else?Is the inside experiance a social film? or is it something else?
Is the inside experiance a social film? or is it something else?
 
Privacy vs Progress
Privacy vs ProgressPrivacy vs Progress
Privacy vs Progress
 
Ccr1 a2
Ccr1 a2Ccr1 a2
Ccr1 a2
 
Telling tales using digital media
Telling tales using digital mediaTelling tales using digital media
Telling tales using digital media
 
Marketing
MarketingMarketing
Marketing
 
Transmedia storytelling & photojournalism - En
Transmedia storytelling & photojournalism - EnTransmedia storytelling & photojournalism - En
Transmedia storytelling & photojournalism - En
 
The inside experience- My story so far
The inside experience- My story so farThe inside experience- My story so far
The inside experience- My story so far
 
Ass 3 group research production and distribution compaines horror/comedy
Ass 3 group research production and distribution compaines horror/comedyAss 3 group research production and distribution compaines horror/comedy
Ass 3 group research production and distribution compaines horror/comedy
 
Digital surrey me and my web shadow slide show edition
Digital surrey me and my web shadow slide show edition Digital surrey me and my web shadow slide show edition
Digital surrey me and my web shadow slide show edition
 
Online audio and video
Online audio and videoOnline audio and video
Online audio and video
 
Cannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trendsCannes Lions 2015: 9 inspiring trends
Cannes Lions 2015: 9 inspiring trends
 
Anthonys Media Evaluation
Anthonys Media EvaluationAnthonys Media Evaluation
Anthonys Media Evaluation
 
Section b developments in 21st century cinema and film
Section b developments in 21st century cinema and filmSection b developments in 21st century cinema and film
Section b developments in 21st century cinema and film
 
Evaluation p1
Evaluation p1Evaluation p1
Evaluation p1
 
Trailer analysis: Friend request
Trailer analysis: Friend requestTrailer analysis: Friend request
Trailer analysis: Friend request
 
Visual storytelling
Visual storytellingVisual storytelling
Visual storytelling
 

Plus de Patrick Möller

Medien[plan]tage - Transmedia Storytelling für Marken, Produkte und Unternehmen
Medien[plan]tage - Transmedia Storytelling für Marken, Produkte und UnternehmenMedien[plan]tage - Transmedia Storytelling für Marken, Produkte und Unternehmen
Medien[plan]tage - Transmedia Storytelling für Marken, Produkte und UnternehmenPatrick Möller
 
stARTcamp köln '13 - Transmedia Storytelling
stARTcamp köln '13 - Transmedia StorytellingstARTcamp köln '13 - Transmedia Storytelling
stARTcamp köln '13 - Transmedia StorytellingPatrick Möller
 
Medienwoche 2012 - Best of Transmedia Entertainment Worldwide
Medienwoche 2012 - Best of Transmedia Entertainment WorldwideMedienwoche 2012 - Best of Transmedia Entertainment Worldwide
Medienwoche 2012 - Best of Transmedia Entertainment WorldwidePatrick Möller
 
Re:publica '12 - Missing in act!on, das Transmedia Manifest
Re:publica '12 - Missing in act!on, das Transmedia ManifestRe:publica '12 - Missing in act!on, das Transmedia Manifest
Re:publica '12 - Missing in act!on, das Transmedia ManifestPatrick Möller
 
TMSB #9 - Location Based Storytelling
TMSB #9 - Location Based StorytellingTMSB #9 - Location Based Storytelling
TMSB #9 - Location Based StorytellingPatrick Möller
 
Transmedia Storytelling und ARGs
Transmedia Storytelling und ARGsTransmedia Storytelling und ARGs
Transmedia Storytelling und ARGsPatrick Möller
 

Plus de Patrick Möller (8)

Medien[plan]tage - Transmedia Storytelling für Marken, Produkte und Unternehmen
Medien[plan]tage - Transmedia Storytelling für Marken, Produkte und UnternehmenMedien[plan]tage - Transmedia Storytelling für Marken, Produkte und Unternehmen
Medien[plan]tage - Transmedia Storytelling für Marken, Produkte und Unternehmen
 
stARTcamp köln '13 - Transmedia Storytelling
stARTcamp köln '13 - Transmedia StorytellingstARTcamp köln '13 - Transmedia Storytelling
stARTcamp köln '13 - Transmedia Storytelling
 
Transmedia Storytelling
Transmedia StorytellingTransmedia Storytelling
Transmedia Storytelling
 
Medienwoche 2012 - Best of Transmedia Entertainment Worldwide
Medienwoche 2012 - Best of Transmedia Entertainment WorldwideMedienwoche 2012 - Best of Transmedia Entertainment Worldwide
Medienwoche 2012 - Best of Transmedia Entertainment Worldwide
 
Re:publica '12 - Missing in act!on, das Transmedia Manifest
Re:publica '12 - Missing in act!on, das Transmedia ManifestRe:publica '12 - Missing in act!on, das Transmedia Manifest
Re:publica '12 - Missing in act!on, das Transmedia Manifest
 
TMSB #9 - Location Based Storytelling
TMSB #9 - Location Based StorytellingTMSB #9 - Location Based Storytelling
TMSB #9 - Location Based Storytelling
 
Transmedia Storytelling und ARGs
Transmedia Storytelling und ARGsTransmedia Storytelling und ARGs
Transmedia Storytelling und ARGs
 
Follow The Rabbit
Follow The RabbitFollow The Rabbit
Follow The Rabbit
 

Dernier

The lady in Surtout, an old story that happened in our neighbourhood
The lady in Surtout, an old story  that happened in our neighbourhoodThe lady in Surtout, an old story  that happened in our neighbourhood
The lady in Surtout, an old story that happened in our neighbourhoodazuremorn
 
Atm HTML GAMES collection of games .pdf
Atm HTML GAMES collection of  games .pdfAtm HTML GAMES collection of  games .pdf
Atm HTML GAMES collection of games .pdfATM HTML Games
 
Why is yoga important in modern life.pdf
Why is yoga important in modern life.pdfWhy is yoga important in modern life.pdf
Why is yoga important in modern life.pdfYoga Entertainment
 
MAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard ExcerptMAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard Excerptdcobb11
 
Get started with Ekarma institute ppt.pptx
Get started with Ekarma institute ppt.pptxGet started with Ekarma institute ppt.pptx
Get started with Ekarma institute ppt.pptxYoga Entertainment
 
The Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentThe Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentazuremorn
 
DePaul-Nickelodeon Storyboard Workshop Project
DePaul-Nickelodeon Storyboard Workshop ProjectDePaul-Nickelodeon Storyboard Workshop Project
DePaul-Nickelodeon Storyboard Workshop Projectmariazephan
 
Cabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileCabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileazuremorn
 
MAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version ThreeMAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version Threedcobb11
 
Sheila Ortega's Unfortunate Exit – Cut Down in Her Prime
Sheila Ortega's Unfortunate Exit – Cut Down in Her PrimeSheila Ortega's Unfortunate Exit – Cut Down in Her Prime
Sheila Ortega's Unfortunate Exit – Cut Down in Her Primeget joys
 
Transform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionTransform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionPoster Memorabilia Reviews
 
WWW - World Wide Web presentation.pptx
WWW - World Wide Web   presentation.pptxWWW - World Wide Web   presentation.pptx
WWW - World Wide Web presentation.pptxdomainkillerlinux
 

Dernier (12)

The lady in Surtout, an old story that happened in our neighbourhood
The lady in Surtout, an old story  that happened in our neighbourhoodThe lady in Surtout, an old story  that happened in our neighbourhood
The lady in Surtout, an old story that happened in our neighbourhood
 
Atm HTML GAMES collection of games .pdf
Atm HTML GAMES collection of  games .pdfAtm HTML GAMES collection of  games .pdf
Atm HTML GAMES collection of games .pdf
 
Why is yoga important in modern life.pdf
Why is yoga important in modern life.pdfWhy is yoga important in modern life.pdf
Why is yoga important in modern life.pdf
 
MAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard ExcerptMAGNET: Senior Thesis Storyboard Excerpt
MAGNET: Senior Thesis Storyboard Excerpt
 
Get started with Ekarma institute ppt.pptx
Get started with Ekarma institute ppt.pptxGet started with Ekarma institute ppt.pptx
Get started with Ekarma institute ppt.pptx
 
The Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainmentThe Old Man and the Earthquake, a story for entertainment
The Old Man and the Earthquake, a story for entertainment
 
DePaul-Nickelodeon Storyboard Workshop Project
DePaul-Nickelodeon Storyboard Workshop ProjectDePaul-Nickelodeon Storyboard Workshop Project
DePaul-Nickelodeon Storyboard Workshop Project
 
Cabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodileCabin by the azure lake, the story of a lady and a crocodile
Cabin by the azure lake, the story of a lady and a crocodile
 
MAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version ThreeMAGNET: Storyboard Excerpt Version Three
MAGNET: Storyboard Excerpt Version Three
 
Sheila Ortega's Unfortunate Exit – Cut Down in Her Prime
Sheila Ortega's Unfortunate Exit – Cut Down in Her PrimeSheila Ortega's Unfortunate Exit – Cut Down in Her Prime
Sheila Ortega's Unfortunate Exit – Cut Down in Her Prime
 
Transform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's CollectionTransform Your Space with Poster Memorabilia's Collection
Transform Your Space with Poster Memorabilia's Collection
 
WWW - World Wide Web presentation.pptx
WWW - World Wide Web   presentation.pptxWWW - World Wide Web   presentation.pptx
WWW - World Wide Web presentation.pptx
 

Transmedia Storytelling Techniques