Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Discounting makes you work twice as hard. Here’s why.

13 809 vues

Publié le

Discounted SaaS Pricing is frequently used as a way to generate demand and increase customer acquisition. Unfortunately, discounted SaaS Pricing is an ineffective and myopic strategy. This deck walks you through exactly why discounted SaaS Pricing is the wrong solution.

Publié dans : Business, Économie & finance
  • Soyez le premier à commenter

Discounting makes you work twice as hard. Here’s why.

  1. Product Pricing PriceIntelligently TM
  2. Product Pricing PriceIntelligently TM The mission of any startup is to generate growth
  3. Product Pricing PriceIntelligently TM Their goal is to add people to their customer base
  4. Product Pricing PriceIntelligently TM In their quest to acquire customers, many companies cut
  5. Product Pricing PriceIntelligently TM Which is the exact wrong thing to do
  6. Product Pricing PriceIntelligently TM Here’s why
  7. Product Pricing PriceIntelligently TM
  8. Product Pricing PriceIntelligently TM You make less money!
  9. Product Pricing PriceIntelligently TM Charging less means you’re taking in less revenue
  10. Product Pricing PriceIntelligently TM
  11. Product Pricing PriceIntelligently TM It destroys your branding
  12. Product Pricing PriceIntelligently TM Discounts reduce your customers’ perceived value of your product
  13. Product Pricing PriceIntelligently TM
  14. Product Pricing PriceIntelligently TM It’s unsustainable
  15. Product Pricing PriceIntelligently TM Eventually you won’t be able to lower the price any further
  16. Product Pricing PriceIntelligently TM Then how will you acquire customers?!
  17. Product Pricing PriceIntelligently TM So what should you do instead?
  18. Product Pricing PriceIntelligently TM Define your buyer personas
  19. Product Pricing PriceIntelligently TM Add value instead of providing negative discounts
  20. Product Pricing PriceIntelligently TM Implement a free trial to demonstrate value
  21. Product Pricing PriceIntelligently TM Discounting your product might seem like a shortcut to growth
  22. Product Pricing PriceIntelligently TM But that decision will ultimately lead you to the end of the road
  23. Product Pricing PriceIntelligently TM Download our free e-book to stop guessing, and start pricing intelligently.
  24. Product Pricing PriceIntelligently TM Download our free e-book to stop guessing, and start pricing intelligently.

×