Ultimate Value Based Pricing Strategy Guide
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Pricing is one of the worst and one of the best things to ever happen to your business. It's the worst, because the concept isn't easy to master, nor is it a core competency for many business folk. It's the best, because once you become even adequately proficient with pricing, you'll see major gains in revenue. In this deck, we provide more resources on specifically how to implement a value based pricing strategy.
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Ultimate Value Based Pricing Strategy Guide
- 1. Value Based Pricing A Step By Step Guide to Creating Your Value Based Pricing Strategy How to Create Value Based Pricing
- 2. Value Based Pricing Value Based Pricing - Pricing based on how much customers will pay for your product
- 3. Value Based Pricing Value based pricing maximizes your revenue,
- 4. Value Based Pricing Reveals what your customers want
- 5. Value Based Pricing And focuses your product on what your customer needs
- 6. Value Based Pricing But how do you do value-based pricing?
- 7. Value Based Pricing It’s a four step process
- 8. Value Based Pricing Value Based Pricing Step 1: Find your buyer persona (Most Important!)
- 9. Value Based Pricing Buyer Persona: Fictional character that represents your ideal customer
- 10. Value Based Pricing Companies usually have multiple buyer personas
- 11. Value Based Pricing Think about your personas’ needs and pain points
- 12. Value Based Pricing Value Based Pricing Step 2: Survey your customer base
- 13. Value Based Pricing Your customer base are those people who match your buyer persona
- 14. Value Based Pricing Find out the features they value, and how much they value them
- 15. Value Based Pricing Value Based Pricing Step 3: Analyze your data and create pricing tiers
- 16. Value Based Pricing Look for patterns in the prices and features for each different buyer persona
- 17. Value Based Pricing Create different tiers of your service that match their different needs
- 18. Value Based Pricing Bonus: Tiers also let you charge different prices to customers who have different valuations for your service
- 19. Value Based Pricing Value Based Pricing Step 4: Test and Review
- 20. Value Based Pricing Pricing is a process!
- 21. Value Based Pricing Customer preferences and tastes are constantly changing
- 22. Value Based Pricing This means you need to continually collect data to track the changes
- 23. Value Based Pricing Check the match between your tiers and your buyer personas
- 24. Value Based Pricing For example, if small businesses are flocking to your enterprise tier, you may need to rethink
- 25. Value Based Pricing In the end, you can only charge what your customer is willing to pay
- 26. Value Based Pricing But, value based pricing should be win-win: You and your customers should both be happy!
- 27. Value Based Pricing Download our free e-book to stop guessing, and start pricing intelligently.
- 28. Value Based Pricing Download our free e-book to stop guessing, and start pricing intelligently.