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How to Build Your Personal Brand
on LinkedIn
Health Leadership Academy - DeGroote
Health Leadership Academy - DeGroote
“85% of your financial success is due to your
personality, ability to communicate, negotiate and
lead. Only 15% is dependent on technical skills”
Carnegie Institute of Technology
0
2
4
6
8
10
12
14
2000 Time 2013
Attention Spans
Health Leadership Academy - DeGroote
• First digital
impression
• Where
people check
you out
• Expand your
network
• Why WE DON’T personally brand on LinkedIn
• Why we MUST personally brand on LinkedIn
• 3 Must Do’s,
• 3 Mistakes To Avoid
• 3 Secret Hacks
• Details on how to get a FREE video review of your
LinkedIn profile.
“No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016
• 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?
• 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?
• 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?
• 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?
• 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?
Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one
Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.
Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile
Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting
It’s about your ‘interest’ factor and
how credible you are with that visibility
Health Leadership Academy - DeGroote
Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
Health Leadership Academy - DeGroote
Health Leadership Academy - DeGroote
Health Leadership Academy - DeGroote
Health Leadership Academy - DeGroote
Health Leadership Academy - DeGroote
Health Leadership Academy - DeGroote
3 MUST Do’s
• Headshot
• All Star
• Headline
Be sure your headshot
represents you and
your personal brand
Get your profile to All Star status as a minimum
• Photo – 21x views – 9x connection requests
• Current position – 8x more views
• Industry – 9x more views
• Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
Be more than just your job title
3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No
Get personal with your invitations –
don’t use generics
Turn off notifications when
you are changing your profile
Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles
3 Secrets
• SSI
• Header image
• Be disorganized
Check out your LinkedIn SSI Score
Personally brand your header image
Put your top 3 skills in the order
you want to be known for
Subscribe to FREE weekly LinkedIn tips & get
complimentary LinkedIn profile review video
www.paulcopcutt.com/HLA
http://ca.linkedin.com/in/paulcopcutt
paul@paulcopcutt.com
© Paul Copcutt Unlimited 2015-2017
Images courtesy of Pixabay.com,
LinkedIn, Paul Copcutt

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Health Leadership Academy - DeGroote

  • 1. How to Build Your Personal Brand on LinkedIn
  • 4. “85% of your financial success is due to your personality, ability to communicate, negotiate and lead. Only 15% is dependent on technical skills” Carnegie Institute of Technology
  • 7. • First digital impression • Where people check you out • Expand your network
  • 8. • Why WE DON’T personally brand on LinkedIn • Why we MUST personally brand on LinkedIn • 3 Must Do’s, • 3 Mistakes To Avoid • 3 Secret Hacks • Details on how to get a FREE video review of your LinkedIn profile.
  • 9. “No longer can you just let your work speak for itself, you have to own your voice and the definition of who you are.” Paul Copcutt © Paul Copcutt Unlimited 2015-2016
  • 10. • 46% of professionals do not feel confident talking about their achievements Why WE DON’T personally brand on LinkedIn?
  • 11. • 40% say difficult to describe what they do for a living Why WE DON’T personally brand on LinkedIn?
  • 12. • 53% feel like its bragging Why WE DON’T personally brand on LinkedIn?
  • 13. • 52% rather talk about a colleagues achievements than their own Why WE DON’T personally brand on LinkedIn?
  • 14. • 76% agree difficult to overcome a bad first impression Why WE DON’T personally brand on LinkedIn?
  • 15. Why personally brand on LinkedIn? • 65% of professionals agree an online impression is as important as a face to face one
  • 16. Why personally brand on LinkedIn? • Profiles that are 100% complete get 46% more views than those that are not.
  • 17. Why personally brand on LinkedIn? • 87% of recruiters want to see your personality reflected in your profile
  • 18. Why personally brand on LinkedIn? It is not a case of feeling like you are bragging, it is about being authentic and then boils down to how interesting you are. Personally brand your profile – then its about… Creating, Curating, Connecting
  • 19. It’s about your ‘interest’ factor and how credible you are with that visibility
  • 21. Follow ‘The Donald’ Rule “Show me someone without an ego and I will show you a loser” • Clarity • Consistency • Constantly
  • 28. 3 MUST Do’s • Headshot • All Star • Headline
  • 29. Be sure your headshot represents you and your personal brand
  • 30. Get your profile to All Star status as a minimum • Photo – 21x views – 9x connection requests • Current position – 8x more views • Industry – 9x more views
  • 31. • Head of Interactions • Ant Colony Foreman • Chief People Herder • Chatter Monkey • Community Data Guerrilla • Social Media Guru • Social Media Swami • Public Happy Maker Be more than just your job title
  • 32. 3 MISTAKES to avoid • Invitations • Turn Off’s • Dr. No No
  • 33. Get personal with your invitations – don’t use generics
  • 34. Turn off notifications when you are changing your profile
  • 35. Watch out for the fakes and spammers 7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles
  • 36. 3 Secrets • SSI • Header image • Be disorganized
  • 37. Check out your LinkedIn SSI Score
  • 38. Personally brand your header image
  • 39. Put your top 3 skills in the order you want to be known for
  • 40. Subscribe to FREE weekly LinkedIn tips & get complimentary LinkedIn profile review video www.paulcopcutt.com/HLA http://ca.linkedin.com/in/paulcopcutt paul@paulcopcutt.com © Paul Copcutt Unlimited 2015-2017 Images courtesy of Pixabay.com, LinkedIn, Paul Copcutt