This document discusses strategies for converting first-time website visitors into buyers. It recommends incentivizing the first visit with a coupon, including testimonials to build trust, and optimizing the checkout process. A good first impression is also important, as visitors decide within 50 milliseconds if they will stay or leave. Setting up products, payments, and shipping is also covered.

1. E-commerce Marketing: Converting
First-Time Visitors Into Buyers
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2. Engaging visitors to your website through
various marketing channels is a tedious task,
but with the right e-commerce marketing
strategy, you can convert more first-time
visitors into buyers. First-time visitors are
unlikely to make a purchase. Despite this, they
are great assets to your business.

3. Given that the first visit is when a visitor learns
about your brand, it’s vital to establish trust
with a practical e-commerce marketing
approach for your business website. It’s not
enough to present products online, but it
helps to let your customers know that you
deliver on promises made on your website.
Let’s dive into the different e-commerce
marketing strategies that can facilitate the
conversion of first-time visitors into buyers.

4. How To Turn Website Visitors Into Buyers With
E-commerce Marketing
Implementing the following tips can get you
started on your way to e-commerce success.
While engaging people to visit your website is
one thing, having them pick up some items
before leaving is another.

5. Knowing how to turn website visitors into buyers
takes the right set of measures. Here, we’ll provide
you with some proven strategies to convert e-
commerce website traffic. The following e-
commerce marketing strategies guarantee more
emails to your subscriber list, increased sales, and
a more significant number of long-term
customers.

6. 1. Incentivize the First Visit
When it comes to e-commerce marketing,
nothing says “welcome” better than a coupon
code. First-time visitors are the correct type of
audience to direct your efforts at, and they can be
tougher to acquire. Given that first-time visits
serve as a way for your customers to get
acquainted with your business, putting your best
foot forward can make their experience
worthwhile and engaging.

7. One way to do this is to offer an immediate
discount on their first purchase. Incentivizing the
first visit through this e-commerce marketing
strategy either leads to a direct sale or an
additional email recipient you can re-market
later. Although this poses a little cost on your part,
it adds tremendous value to your business. Note
that the offer should also be exclusive and time-
limited to prompt your customers to make a
purchase and reduce your website’s bounce rate.

8. 2. Include Testimonials
Some business owners sometimes overlook
the importance of including testimonials in
their e-commerce marketing strategy. Still,
testimonials establish trust between
businesses and their site visitors, especially
first-time ones. However, testimonials can
either give your company a bad image or
create a massive impact on influencing your
visitors to become buyers. It’s a matter of
adding a personal touch to it — like an author
writing a story to connect with readers.

9. When including testimonials on your website,
make sure to spread them out evenly on pages
where they can provide the most impact.
QuickSprout reports that longer testimonials help
you achieve 11.3% more sales compared to shorter
ones. If done right, this e-commerce marketing
strategy can help build credibility.

10. 3. Optimize your Checkout Process
When it comes to e-commerce marketing sites,
simplicity is the best policy. It means that
applying the necessary features like a one-click
checkout helps a lot. If you want to have an
effective e-commerce marketing strategy that
improves lead conversions, make sure to
eliminate all possible obstacles people may
encounter when shopping on your website.

11. Although this may not be the primary e-commerce
marketing strategy that mainly convinces site
visitors to buy, having practical CTA buttons or
product photos makes it easier for people to buy
your products.

12. 4. Create a Stellar First Impression
Your website is an integral part of your digital
marketing strategy; how it looks will either make
or break your website. A SWEOR article reports
that it takes around 50 milliseconds for website
users to form their opinion and determine
whether they will stay or leave a website. Since
your homepage is often the first thing visitors will
see, it’s important to make a first great
impression. The best way to create the best
website experience with this e-commerce
marketing strategy is to optimize your homepage
and landing pages with high-quality imagery,
unique content, and compelling CTAs.

13. How To Build An E-commerce Website
Creating an e-commerce website is more
straightforward than what a lot of people may
think. While numerous e-commerce solutions or
tools perform most of the work for you, it’s
essential to know your site needs and conduct
enough research before developing it.
Nonetheless, here is a simple step-by-step guide
on how to build an e-commerce website:

14. 1. Choose Your E-commerce Platform
The right e-commerce platform should meet your
product and brand needs. When choosing the
best e-commerce solution, consider the
platform’s website performance, mobile
optimization, and traffic capacity.

15. 2. Purchase a Domain Name
Unless you already have a domain name for your
online store, you should develop an easy-to-
remember, short, and unique domain name.

16. 3. Customize Your E-commerce Template
Choose a template or theme that matches your
website vision. When customizing these pages,
consider areas like customer navigation,
homepage style, and customization options.

17. 4. Add Your Products, Payment Options, and
Shipment Settings
Product pages are some of the most crucial
website pages as they let your customers know
what you have to offer. Along with this, make sure
to set up a simple payment method for each
product that meets your payment processing
needs. To top it off, make sure that your shipping
settings involve clear shipping policies and
shipping solutions that allow prompt delivery.

18. 5. Test Before Publishing
Before launching your online store, make sure that
everything is in place and working as it should.
Conduct a test run on your order process and test
your store on different browsers. Furthermore,
remember to ensure that store functions are
working, even on mobile, and include all
necessary options in your store settings.

19. Implementing the right marketing strategies gives
you a head start on your e-commerce success,
and we’re here to help you!
As a long-standing full-service digital marketing
company, Advanced Digital Marketing Services
provides the most effective e-commerce
marketing strategies to help your e-commerce
website succeed in the competitive market. With
our help, you can expect infallible results from a
dedicated team of experts. For inquiries, contact
us today!

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