Copy of Leon's presentation, given at Digital Birmingham event, 31st March 2010

1. Web 2.0 For Business
Getting the most from Web 2.0 for your business
Wednesday, 31 March 2010

2. Leon Barrett
iMedia Developer
Gas Street Works
@leonbarrett
Wednesday, 31 March 2010

3. Mobile Web
Wednesday, 31 March 2010

4. Evolution
• A change in the way websites were used
and constructed.
• Interaction and sharing of user data
• Community creation
• Online cohesion
Wednesday, 31 March 2010

5. Mobile Web
• Wap > Mobile Browser > Device Specific
Apps
• ‘Instant on’ access
• Multiple entry points
Wednesday, 31 March 2010

6. Foursquare
• New, mobile based social
network
• Uses the users location based
on the GPS information
• Rewards for users who
regularly visit a location
Wednesday, 31 March 2010

7. Plumb Center
• Location based iPhone application to
automatically determine the nearest
branch.
• Specific offers automatically fed to the user
based on their location.
Wednesday, 31 March 2010

8. Rightmove
• Location aware iPhone
application to show properties
for sale in an area.
• Increased traffic and leads for
Rightmove due to ease of use
Wednesday, 31 March 2010

9. Mobile
Commerce
• eBay and Amazon applications.
• Browsing and payment can
take place away from a
computer.
• Increased activity for eBay as
bids can be placed whilst ‘on
the go’.
Wednesday, 31 March 2010

10. Software as a Service
http://www.thisisreviewspace.com
Wednesday, 31 March 2010

11. ReviewSpace iPhone App
Wednesday, 31 March 2010

12. What’s next?
• Increased transparency
• More use of location data
• Tightly integrated with mobile
Wednesday, 31 March 2010

13. Exposure
• The more your customers are exposed
to your brand, product or services the
more likely they are to buy.
Wednesday, 31 March 2010

14. Transparency
•Transparency will enable you to build
loyalty and trust amongst your current
and prospective customers.
Wednesday, 31 March 2010

15. Using Social Media
• How are you/your business using social media
now?
• How do you think social media can help your
business (awareness/demand/consultations)
• Who are your audiences?
• Where are they likely to be chatting?
• Ideas on how best to reach them?
• How are your competitors using social media?
Wednesday, 31 March 2010